Tokyo Video Game Tycoon.

According to a normal sales curve, their products should see a surge in sales in the first week, followed by a decrease of about 30% in the second week, and then a decline of 2% to 3% each subsequent week.

However, the sudden drop of 10% in the first week of March was something he, as CEO, simply couldn't understand.

"Marketing and Advertising Department, have you reduced your advertising spending?"

"Of course not, we've actually increased our investment. We've spent over ten million dollars on marketing on television, the internet, and major billboards."

Klaus then looked at the R&D department: "Has there been any negative feedback regarding the product?"

"Absolutely not, there haven't been many product complaints so far."

Klaus then looked at the other people and asked each of the senior executives of each department one by one.

The result was that none of them had any problems.

But this week, the price dropped by 10%.

At this moment, a senior executive cautiously raised his hand and said, "Well, March is a low point in consumption, so a 10% drop is normal. Sales should rebound by the middle of the year, so I don't think it should be a problem."

Klaus looked at the executive and thought there was some truth to what he said.

Otherwise, there's no other explanation for why sales dropped by such a large percentage this week.

Klaus said to everyone, "Alright, keep things as they are from now on. I don't want any product public relations crisis to occur."

"Don't worry about Klaus, we have that much confidence."

During a high-level meeting at Red Fruit Company, everyone made solemn promises.

They are all top talents in their respective fields, so there is absolutely no chance of any major accidents.

They also felt that the decline this week was just an unexpected event, a slight decrease in general consumer spending power this week.

But in fact, the United States is currently experiencing a surge in consumer spending, so how could it possibly decrease?

The people at Red Fruit Company haven't discovered this yet.

At the same time, companies such as Morgan Group and Lierda also found that the sales of their products were mysteriously declining.

They didn't understand why.

I haven't heard of any industry changes recently.

And I haven't heard of any competitors emerging.

At this moment, they still didn't take Youxing Electronic Entertainment seriously at all.

Because they always believed that it was just something for children to play with, and that a group of children could not possibly affect the sales of their products.

They looked more like adults than little kids.

But now, those who are the main consumers in their eyes are playing with light guns with their children in front of the TV.

"Dad, you've finished this round, it's my turn!"

"Son, don't rush. Let your dad play a little longer. This dog is too annoying. I have to teach it a lesson about how powerful your dad is. Your dad is a sharpshooter who hits the bullseye every time at the shooting range!"

"Pshaw, you're just bragging. Last time, the uncle next door told me he beat you to a pulp at the shooting range."

"What nonsense is he spouting? Don't you trust your father?"

"I didn't believe it at first, but Dad, look at you now, you're not even as good as me. At least I can hit ten ducks, how many have you hit?"

The father's face flushed red, and then he said, "You brat, don't get cocky. I was just a little unfamiliar with how to play this at first. Next, I'll show you your dad's marksman skills."

"What if you're not as good as me, Dad?"

"Just tell me what gift you want, and I'll definitely buy it for you."

The child's eyes lit up: "Then it's settled!"

The father and child were enjoying each other's company. The father forgot about the computer and other electronic products, and now all he wanted to do was fight with his child over the game console.

The child had already made a plan: if his father lost this game, he would make his father buy him a Game Boy.

He had heard from other classmates that it was more fun than the Super Famicom, and many kids at school already had it, so of course he wanted to have one too.

Chapter 223 North American Million

'SFC, the high-tech product that Americans should experience most.'

This is a slogan.

It originated from a blog post by Alvin, a journalist who had attended the Consumer Electronics Show.

Later, every player who had experienced the Yuxing Electronic Entertainment Game Machine began to spread the word.

This thing is really amazing; it makes people unknowingly become addicted to it.

Moreover, as time went on, more and more department stores sold Yuxing electronic entertainment products.

Previously less popular small and medium-sized department stores and supermarkets are now starting to favor Youxing Electronic Entertainment.

Previously, they would carefully sign contracts with Youxing Electronic Entertainment, fearing that they would lose money on the products. Even the initial payment for the goods was made by Youxing Electronic Entertainment first, so that the products would be sold first and the revenue would be handed over to Youxing Electronic Entertainment later.

This was the first contract signed with the department stores that partnered with us, and it was also the best contract.

Later department stores naturally did not receive this treatment, and even had to make certain compromises and concessions on profit sharing.

Previous contracts allowed sellers to earn around 35% profit, while later contracts only allowed them to earn 30%.

Department stores and supermarkets that are eager to stock more game consoles will even voluntarily lower their profit margins in order to secure a larger order volume.

Because this thing is just so popular.

After the initial release of games like Street Fighter, which were targeted at Europe and America, the Super Famicom (SFC) and Game Boy (GB) sold exceptionally well.

Then the introduction of the light gun sparked another wave of buying frenzy.

It's important to understand that this isn't a holiday to celebrate; it's just an ordinary time of day.

No department store would give up selling this product.

Of course, this does not include large department stores.

Because they are allies, on the contrary, they are still vigorously promoting the PN game console, the Lierda 2600 game console, etc., and claiming that these two game consoles have more fun games. At the same time, the PN2 game console has entered the pre-launch stage and can be officially released at any time. The PN2 game console will allow players to experience 3D video games for the first time, which is a huge leap forward for the times.

By desperately promoting their products, these large department stores can barely achieve about half of the sales performance of Youxing Electronic Entertainment.

The department stores that Yuxing Electronics Entertainment partners with don't even need any advertising. They just need to tell customers that they sell SFC game consoles and even light guns, and a lot of people will rush over with their money to buy the game consoles. They don't have to worry about selling them at all.

At the same time, Yusei Electronics Entertainment will also add English options to some games released in Japan and then sell them at a relatively lower price.

Sometimes kids might hesitate when they see the Street Fighter game that originally cost $69.

However, they would prefer games like Super Mario 3 that only cost forty or fifty dollars.

Don't underestimate the difference of a few dollars. If you buy three or four games that cost $40 or $50, it means you can save another $40 or $50 and then buy another game.

That's what American kids think, and that's certainly sparked their desire to buy.

Games like Contra 3 and Tetris are particularly popular.

However, this only means that the market has just been opened up. Compared with the North American video game market in later years, this is just the beginning.

In the second month of SFC's sales in the United States, at the end of March 1995, SFC's sales exceeded one million.

The sales of one million consoles in just two months is truly astonishing. Zhuyouxing even made a special trip over to celebrate with the employees of the US branch.

Even Suri Electronics and several other newly established game companies were somewhat surprised.

Previously, their expansion into the player market only resulted in increases of tens of thousands per month, but after Youxing Electronic Entertainment came along, it doubled immediately? This is really outrageous.

However, this also made them realize the potential of the US video game market.

Upon learning of this, Hayakawa Ueto immediately instructed Aiden to increase the recruitment of video game talent. This was a golden opportunity that could not be missed; if it was, Yusei Electronic Entertainment would become a force to be reckoned with, and they would fall behind again.

……

On April 1st, in his Harvard dorm room, Bob was contemplating the future plans for his social networking site, wondering what direction it should take.

His friend Jeff excitedly ran in: "Bob, I just got a call from Youxing Electronic Entertainment. They want to invite us to meet up for dinner."

Bob kept his eyes glued to the screen and replied nonchalantly, "You can handle this. I don't have time to eat with them right now."

"No, you must go this time. This time is different from the past."

"Different from the past?"

Bob looked up at his friend Jeff.

"Didn't you always say you wanted to meet the boss of Yuxing Electronic Entertainment? He's here now, I heard he originally came to celebrate their record of selling a million game consoles, but he also really wants to meet us. What do you say, are you going or not?"

Bob immediately stood up from his seat and asked seriously, "You mean, that boss named Zhu Youxing is here too?"

"Of course, this is our big spender. If you don't accept this invitation, you can forget about working here."

Bob's surprised expression pleased him.

"Yes, I definitely want to go."

Bob wasn't really doing it out of respect for the so-called benefactor; he was genuinely just curious.

He was very curious about what kind of person could start from scratch and then create a miracle of hundreds of millions of dollars in a very short time by relying on a completely new industry.

This is simply unimaginable.

Moreover, he knew that this person was about his age, which made him even more eager to find an opportunity to see the person in person.

"Bob, hurry up and get ready. I have a suit that I haven't worn yet, so it's perfect for you."

"No, your suit is too uncomfortable to wear. I really don't understand why humans would invent such a boring thing as a suit. I would never wear it even if you killed me."

"You rascal, this is a big spender, we absolutely can't be negligent!"

"I don't care about any of that."

The two argued for a while, but Bob won in the end.

He was dressed in clothes that were no different from his usual attire, preparing to meet the big spender, while Jeff was dressed meticulously, wearing an expensive suit that he had recently bought at a high price, just to give the company a good image.

The meeting place was a Chinese restaurant in Boston's Chinatown, which surprised the two of them a little.

This Chinese restaurant is also a hot pot restaurant.