Perfect Life

Shuntianfu, Boguan Cinema Headquarters, senior meeting room.

In the afternoon, half past one.

Hu Geyang, the general manager of Boguan Cinema, hurriedly walked into the conference room. Seeing that everyone was already there, he didn't talk too much. He sat down and said, "Tell me, tell me, everyone has heard about the following situation. ?"

Everyone nodded, and one of the deputy general managers said: "It's supposed to be adjusted, after all, it's rare to see such a hot situation, but in order to get more copies of "Escape Heroes", we signed the screening contract, but there are provisions. The total number of shows! Besides, it is estimated that in the case of tomorrow, Valentine's Day, it is estimated that "Escape Hero" and "Hello Woman!" will also be full?"

Hu Geyang nodded and pursed his lips.

This situation is really very likely, at least it can't be arbitrarily considered that those two movies do not have the possibility of being a big seller in this special movie viewing craze on Valentine's Day.

In particular, according to the current attendance of the following theaters, the attendance rates of the two films are also quite good, such as "Hello Woman! "Since its release, the word of mouth has been good, and despite the off-season, it still attracts a group of people to watch.

Especially in recent days, the movie market has accelerated to pick up. Even if it is a working day, even if there is a certain advantage of a small theater, in the past few days, almost every show has been able to pass 50% of the attendance rate, which is no joke!

This is an absolutely good movie!

So, when Valentine's Day is such a special time, who dares to say that its box office will not explode?

And "Escape Hero"... The unanimous feeling of all the theaters is that, with Zheng Yuan's own popularity, his overall ability to drive the film's box office, and since the film's release, the producer has spared no effort to promote it. With that kind of strength, the current box office of this film is far from the popularity it should have!

You know, that's Zheng Yuan!

So, Valentine's Day is coming soon, who dares to say that "Escape Hero" will not explode?

Of course, it is clear that "My Sassy Girl" is almost certain to be a big hit!

Li Qian, as the top popular king in the domestic entertainment circle, is not a starring actor, but a director, but he has the reputation of "The Legend of the New White Snake", and his appeal should not be underestimated. , especially the heroine's appearance on the Spring Festival Gala is a highlight. People who have passed by various theaters in the past few days will be subconsciously attracted by the heroine on the large poster of "My Sassy Girl".

Moreover, what is especially rare about this film is that the audience's reputation for watching the movie is quite good!

A youth love film, after watching the whole movie, usually the first half of the screening room is full of laughter, and the second half is faintly weeping. Almost every audience who has watched it comes out and will be full of praise!

This situation often means that the film has super selling power!

Especially considering that since the development of the Internet, the domestic entertainment industry is the best at doing all kinds of marketing on the Internet.

If nothing else, just look at the film reviews of "My Sassy Girl" everywhere on the Internet, and almost all of them are positive, you can see one or two!

With so many factors added together, once this film explodes, I'm afraid it really won't be able to stop for a while, and even... Hu Geyang thinks that it will have the strength to explode at the box office in the next ten days!

So, it is indeed difficult to choose!

In particular, it is true that among the films scheduled for the post-holiday schedule in advance, everyone must be unanimously optimistic about Zheng Yuan's "Heroes of Escape", so, in order to get more copies of this film, almost everyone The big cinema chains have all promised the lowest number of screenings - in the past few years, not only the Boguan cinema chain, in fact, everyone has done this, and facts have proved that the word Zheng Yuan is indeed very attractive. The box office, so in the past few years, with this model, everyone has been very happy to cooperate!

However, this year's situation is a bit special!

Everyone understands in advance that with the word "Li Qian" hanging, even if "My Sassy Girl" is a slag, the box office is basically guaranteed, but what is more unexpected is that it will be so crazy!

Because of the huge and even brilliant success of "The Legend of the New White Snake", although "My Sassy Girl" is Li Qian's film debut, although the investment quota is limited, and although the male and female protagonists have no selling point, the original film When the Line Alliance and Minghu Culture talked about the release, they still agreed to open at least a thousand canvases.

Of course, Li Qian is great in other fields. After all, he has not proven himself in the film industry. Therefore, special terms such as Zheng Yuan's minimum number of screenings, and a guaranteed 45-day release time for artists like Lu Ping are absolute. Impossible!

Before the release, the major theater chains sent people to see "My Sassy Girl". The sample film, the franchisees of the theater chain alliance and the theater chain dealers, must have been about a month before the film's release. I have seen it, and everyone's reaction at that time was that there was a faint worry in expectation.

After all, the concept of "savage girlfriend" and the plots of men being beaten will still make everyone worry about whether this film will touch and offend some people.

But now it seems, and regardless of whether it will offend some people, at least for now, it is going to sell!

Therefore, if it is purely from the point of view of commercial interests, no matter whether it is Zheng Yuan or Lu Ping, make way for it! At least this weekend, it has to make way!

…………

After a while, Hu Geyang recovered from his thoughts, saw that no one in the conference room was speaking, his eyes were swept over everyone, and finally sat on Huang Zhongcheng, so he could only call by name: "Old Huang, talk about it. "

When everyone heard the words, their eyes turned to Huang Zhongcheng.

Everyone knows that since returning from watching the film, Vice President Huang has always been the most optimistic person in the company for the film "My Sassy Girl", and has always advocated more canvases and more screenings for this film. , so at this time, "My Sassy Girl" showed a hot attitude. Invisibly, he seemed to have more say in the matter of this film.

Huang Zhongcheng was about forty years old, wearing gold glasses and looking very elegant. At this time, Wen Yan pushed his eyes and said, "As for my suggestion, today, delegate the authority to the store manager below, and they will control the rest of the day. After all, they are actually the front line. , they are actually the people who understand the changes in the box office market best."

As soon as these words were said, Hu Geyang nodded involuntarily.

Then he said: "Go on, go on!"

Huang Zhongcheng pushed his glasses again and said, "As for tomorrow and the next two days..." He looked at the deputy general manager who first made the suggestion, and said, "Mr. Liu's consideration is that many theater chains are in Considered, because it is not only our family who signed the guaranteed contract! But I think, on the other hand, it is not just the guaranteed number of shows, we can wait for the craze of "My Sassy Girl" to fade away. By that time, Let's just make it up for "Escape Heroes"!"

Hearing this, Mr. Liu had a worried look on his face, but in front of so many people and it was a high-level meeting of the company, he was unhappy, and it was not easy to break out for the time being - the film "Escape Hero", He was responsible for signing it down, and it was his relationship!

But Huang Zhongcheng is usually a low-key person, but when he speaks at this time, he is rarely sharp and bold, "Again, the scale of our Boguan Cinema is not large in the whole country, but because of this, We have to dare to do those things that the big theater chain dare not do, otherwise we will always follow others' ass, when will we be able to catch up? Even surpass them?"

Hearing this, the eyes of many people present lit up.

Domestic private cinemas began to exist in the 1970s. Later, after years of market cultivation, the degree of commercialization and concentration became higher and higher. In recent years, after a series of closures, acquisitions, mergers, etc., now There are probably less than 30 theater companies left in the country.

Among them, the most powerful and stable foundation must be those national, large-scale theater chains. They have hundreds or even hundreds of theaters at every turn, and they have thousands of canvases in their hands. They have great influence and market share. Big, it is the object that major production companies need to please.

Secondly, there are some local theater chains, which are often regional theater chains covering one or several provinces. However, because of their deep roots, although their influence is limited to a certain market, their foundation is still It is very stable, it belongs to the middle level of the entire cinema chain business, and it is also the backbone.

Last but not least, there are medium-sized cinema chains like Boguan Cinemas, which currently only have stores in some key medium and large cities across the country.

As for the combination of several movie theaters in those small places, they also built a so-called theater chain. To be honest, they just followed the soup from the movie market, and they didn't have the chance to eat meat. At least the national cinema alliance, they are not eligible to join as a member unit.

Of course, medium-sized theaters also came from small theaters, and after reaching the level of medium-sized theaters, everyone has no lack of ambition to grow into large-scale theaters!

For example, Boguan Cinema!

At this moment, Hu Geyang squinted his eyes, some thoughts flashed across his mind, he just nodded and said to Huang Zhongcheng, "Continue."

"So, my suggestion is..." Having said this, Huang Zhongcheng deliberately paused and said: "In the next two days, all scheduled screenings of "Let's Talk About a Big Business" will be cut off! "The Escape Hero" Half of the screenings are reserved for "Hello, Woman Hero!", among which, "The Hero of Escape" still has to try to arrange a medium-sized or larger screening hall, and "Hello, Woman Hero!"

After a pause, he added: "As for those small-scale films... In previous years, of course, one or two canvases can be left for them in the multi-room store, but this year is special, during Valentine's Day, cut it off, after the holiday you can Restoration as appropriate. In this way, we can vacate a considerable number of theaters, and my suggestion is to allocate all of them to "My Sassy Girl"!"

This is a clear statement of support for "My Sassy Girl"!

Without waiting for Hu Geyang to speak, President Liu said at the time, "I object!"

After a pause, he said: "Although the box office of "The Escape Hero" is temporarily inferior to "My Sassy Girl" in the past two days, the next two days will definitely be the time when it will be a big hit. If at this time, We can't even guarantee the most basic screening hall, and we will definitely miss this wave of box office! It is also full, why do we have to give it all to "My Sassy Girl"? "The Great Hero", at that time, God knows if there will be enough screenings for ten people?"

This... also makes sense.

Hu Geyang nodded slowly.

The moment Mr. Liu turned his head, he saw Hu Geyang nod his head. At that time, he became bold and aggressive, and asked, "Besides, "My Sassy Girl" looks really good, but if you put it down tomorrow All the theaters are freed up for it, who knows if it can fill up? What if it can't sell that many tickets?"

"And..." After a pause, he said again: "Even if "My Sassy Girl" can be eaten in multiple shows, and it can still be full, but at the critical moment of grabbing the box office, let's put "Escape for Life" "Heroes" has been taken off the shelves for half of the show, what is the relationship with this relationship? Can we still get so many copies of Zheng Yuan's movies in the future? And..." Having said this, a sneer appeared on his face, "Even if we want to Are there so many copies on "My Sassy Girl"?"

Well, that's a problem, both are, and both are serious problems.

The former is a good thing to say. Relationships don’t come from a year or two, and it’s not that easy to break down once or twice. Besides, I’m in the lower reaches of the industry. Cinema companies are naturally film and television companies, actors and directors. My ancestors, I have only heard that a certain theater line is stuck and will not arrange films for a certain drama, but I have never heard of a certain drama that is absolutely not allowed to show a certain theater line!

The film is out, who doesn't want a high box office? If you want a high box office, you can't count on the theater chain to give you takeout? One more family is one family, and one more canvas is one canvas. Even if there are occasional small festivals, who, which production company, director, actor, etc., dares to really offend the theater party?

Over the years, there has been no such thing in the country!

Even if the brand is as big as Qin Wei, Du Weiyun, Zhao Meicheng, and Liu Chengzhang, it is a relationship of mutual benefit and mutual benefit for everyone. Still can't get on the pole to please them!

So... the relationship between Zheng Yuan's side is easy to say.

The key is whether Minghu Culture Company has prepared so many copies of "My Sassy Girl" in advance, but it is a serious problem!

Because film copying is not like anything else, it requires a certain production cycle! Although it is fast to do, but if you want it tomorrow, you will definitely not be able to do much!

And since the market is hot, it must not only be hot for one's own family, but the whole line is hot, so obviously, after a while, it is estimated that many theater parties are holding meetings to discuss the issue of film arrangement! If everyone actively increases the lineup of "My Sassy Girl" tomorrow, will there be enough copies of this film?

But at this time, Hu Geyang heard the words, and just turned his attention, Huang Dazhong's voice was calm as always, and he had already replied: "I have contacted Minghu Culture just now, and their manager Qi told me, If needed, they can provide copies at any time, as many as they want."

ho!

Many people took a deep breath!

It seems that Minghu Culture should have prepared it long ago!

You must know that although many advanced cinemas in the United States have begun to popularize electronic copies, in theory, electronic copies can repeatedly copy several films for playing in cinemas, some are similar to computer U disks, But at least in China, the vast majority of theaters still use traditional copies. This kind of copy is produced for one copy, and each copy costs money, and it is not cheap!

Minghu Culture dares to say this, "as many as you want". It can be seen that many copies have been prepared for a long time. It is even more obvious that they have a strong confidence in their film from the beginning!

But... think about it again, it is well known in the industry that Mr. Qi Jie Qi of Minghu Culture has always admired Li Qian's talent. It would be strange if she did not have confidence in Li Qian's works!

But even so, Qi Jie definitely made a big deal this time!

The general practice of production companies is to prepare 10% to 20% more copies in case of some unexpected events, such as accidental damage to copies. Of course, they also prepare copies of various theaters after a sudden fire. Not enough, but like Minghu Culture, a lot of extra copies were prepared as soon as it came up, but it was rare!

Hu Geyang smiled, tapped his finger on the table a few times, and then said: "This meeting cannot be extended, we must make a decision immediately, because many stores below are still waiting for an answer! Then, let's Neither too aggressive nor too conservative!"

After a pause, he glanced at Huang Zhongcheng and said, "My thoughts, let me tell you everyone's opinions... "Let's Talk About a Big Business", each store will reserve one show every day. Then, regardless of the size of the store and the screening room How much, "Escape Hero" and "Hello Woman!" will reduce the number of sessions by 20% to 40% on the basis of today's ~www.wuxiaspot.com~. The specific share and number of sessions are flexibly controlled by the store managers. The other films that were still showing in the big stores were all suspended and cut off on the weekends and two days! All the movie theaters saved were given to "My Sassy Girlfriend"! As for the size of the movie theaters, they were also given to the stores below. Come and master it!"

Having said this, he smiled, looked around the audience, and asked, "Does anyone have an opinion?"

Apparently not.

Moreover, even if Hu Geyang's absolute dominant position in the Boguan Cinema is ruled out, his arrangement itself is considered to take into account the opinions of both sides, and it is relatively feasible.

As he said, neither too aggressive nor too conservative.

Seeing that everyone didn't speak, Huang Zhongcheng smiled and said, "That's it, we will break up later, Lao Huang, you are responsible for the notification! After getting the arrangement of the various stores, I will summarize it, and hurry up to contact Minghu Culture. Copy!"

After a pause, he smiled and said, "I also know Mr. Qi from Minghu Culture. It's true that a strong woman is true, but in her words, I'm afraid she has a bigger face to encourage us. I don't believe she will. Making so many copies in advance to wait for the market...she's not a fool!"

When Huang Zhongcheng nodded and agreed, Hu Geyang stood up and said, "Well, since everyone has no opinion, then this meeting will be held here! Everyone, let's wait and see how the box office will be in the next two days!"

***

Take the car, take the car, take the car... Tomorrow, I will go to meet many editors and great gods in the reading, pity I only have this chapter to save!

Going crazy!

Ask for two monthly passes for comfort! (To be continued.)

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