Perfect Life

Friday, February 13. ?

Logically speaking, today is a working day, but the market rules of the movie market show that although the market box office of this day is definitely not comparable to Saturday and Sunday, it is still far from comparable to the first four days of the week. Therefore, It is routinely added to weekend calculations.

As for today's situation, according to general practice, today's daytime is actually the same as the working days of the previous few days. After all, everyone still has to go to work. As long as it is night, when everyone gets off work, the two days at that time To three movies, the attendance is often far from a few days ago. Even many large movie theaters, on Friday and Saturday nights, will deliberately set up night shows, until eleven o'clock in one breath, and there will be films arranged.

Therefore, during the daytime today, many theater staff who are far more familiar with the ticketing situation than experts are prepared to stay up late at night. As for the day, as a rule of thumb, even if you sneak a nap or something, even if the manager sees it, he will usually turn a blind eye.

Because there won't be too many people at all!

But today...

"Hello, two 'My Sassy Girlfriend'."

"Sassy girlfriend, one. Hey, is there a seat that's a little bit in the middle? ... Oh, that's fine, just about anywhere!"

"Hello, we belong to the Li Qian fan club, and we have pre-booked all the tickets!"

This one really needs to get up quickly, "Oh, okay, do you want to issue all the tickets now?"

"Yes, all the tickets will be issued. Now give me the 9:20 show first. Later, the 11:40 votes will be available at ten o'clock!"

"Hello, I want three tickets, oh My Sassy Girl."

"Sorry sir, all the morning sessions have been sold out and there are no tickets left. Look, why don't you book the afternoon session?"

"Afternoon? My God... How could there be no tickets now? It's only half past nine!"

"Yes, I'm sorry sir, My Sassy Girl is currently in theaters and tickets are tight."

"Afternoon...Oh, forget it, I'll talk about it in the afternoon!"

The man just took two steps away when he heard someone behind him say, "Two pieces of "My Sassy Girl", in the afternoon, in the afternoon, I want the middle seat, what time are there?"

He stopped abruptly and turned around again, "Forget it, it's the afternoon, I'll decide first."

"Hey, you are in the back line, you didn't buy it just now, and now you're in the back line!"

...

It's not even eleven o'clock, and even the night tickets are all sold out!

However, there are still 6 people who come to buy tickets, 6 continue to ask, ask, ask.

The conductors couldn't stand it anymore.

The expert in the world who knows the most about the changes in the movie market is far less than a skilled and experienced conductor who is always in charge of selling tickets on the front line. He has a better understanding of every subtle change in movie ticketing!

It was less than 11:20, and the conductor couldn't hold it any longer, so he decisively called the manager on duty.

The manager on duty came over and booked in person for ten minutes at the ticket counter. I saw at least twenty people coming to buy tickets for "My Sassy Girlfriend". , or even three, roughly estimated that in these ten minutes, at least fifty movie tickets were lost!

Please, now is the worst time of year for movie box office! Although Valentine's Day is coming soon, it's not Valentine's Day after all. Many young couples value that day very much. Therefore, in previous years, the cinema was often deserted the day before, but suddenly it was full the next day!

But this year, it is clearly an exception!

During the daytime, on weekdays, it's not that there are no movie tickets for other screenings, but there are fewer, but the ones who come to buy "My Sassy Girlfriend" are one after the other! So that it's not even noon, and all day tickets have been sold today!

All tickets for the whole day!

Again, it's still a working day!

This can be foreseen. When it is not working days, I am afraid that there will be a long queue at the ticket counter!

In just ten minutes, fifty tickets were lost. What do these fifty tickets represent? It represents income, performance, commission, and bonus!

For the producer, this is of course the box office, but it can’t be seen here. As long as there are movie tickets elsewhere, the audience can still see it, so in fact, the producer’s total box office will not be lost, only But for their theater, these tickets are likely to be lost forever!

But the problem is... the screenings of today's films were arranged by myself!

Although the approximate film arrangement ratio must be in accordance with the above unified deployment, each theater has its own special circumstances, the number and size of the theater, etc. Therefore, as a store manager, of course, there is a certain amount of fluctuation in the hand. The range can be mastered!

But the problem is, according to the attendance situation yesterday afternoon and evening, he has already leaned towards my savage girlfriend as much as possible!

They only have four theaters, but he still made an inclination when arranging the film: not only one of the theaters was fixed for "My Sassy Girl", but even originally belonged to "Let's Talk About a Big Business" In the movie hall, according to the power in his hand, he just pried over three shows, so that today's "My Sassy Girl" has been scheduled for nine times in their theaters!

Including the midnight show, that's twelve shows!

This is far more than last week's box office champion "Hello Woman!" " and "Escape Heroes" for all eight episodes!

However, is it still not enough?

All of them are sold out in advance before noon?

The store manager stood behind the ticket counter, watching the audience who came to ask for tickets 66, all of them left with helpless expressions and slight complaints and dissatisfaction, watching the conductor reluctantly say almost one after another, " I'm sorry", "I'm sorry" and "I'm sorry", and couldn't help but frown.

It's only morning! It's not even noon!

He could almost imagine that in the afternoon, especially after four o'clock in the afternoon, especially after five or six o'clock in the evening, the crowd of people who came to buy tickets would be so crowded! Not to mention the audience's herd mentality, just look at the current number of inquiries to know that at that time, the situation of this kind of inquiries will definitely be proportionally enlarged!

The problem is, when people come to ask, they can only answer "I'm sorry, all day tickets are gone"!

Yes, in previous years, there were only summer vacations, and only a very small number of domestic blockbusters and those blockbusters from Hollywood would have such a full situation, but today, no experience is required, just stand at the ticket booth and listen to ten. In a few minutes, he can quickly predict such a situation!

What's hateful is that the box office in the first few days was really bad. Li Qian's fan club came to book tickets collectively, and he was so happy that he agreed to group bookings for many shows in one breath. Please, you fans Club tickets, can't you wait until next Monday and next Tuesday? You are all die-hard fans of Li Qian, so you should support him when his tickets are not selling well, okay? Tickets are so easy to sell now, what are you doing here to join in the fun? What you stole are movie tickets from ordinary audiences!

However, this idea is just thinking about it. At that time, no matter which theater had a limited attendance, the fan club came over to book tickets collectively. It was definitely a big customer, and it was definitely welcome and welcome again! Moreover, if you dare not sell, there are others who are willing to sell, and give as much as they want!

To put it bluntly, the attendance rate of everyone in the past few days was not very good!

It's just, facing this moment, when all the all-day screenings of "My Sassy Girl" are sold out before eleven o'clock, and there are still people running to ask for tickets in an endless stream, it will be a little helpless!

Looking at the situation in front of me, my heart is really both excited and helpless.

February, especially after the Spring Festival, is a fixed period of low box office every year. It is conceivable that the sales of theaters are sluggish, and everyone's bonuses are very low. If "My Barbaric" If "Girlfriend" can go against the market, it will not only mean that you can complete a part of your performance this year ahead of schedule, reducing the pressure on the summer vacation, but also mean that everyone's income will increase this month!

So, how can we increase the performance as much as possible?

The store manager crouched down and turned on the power of a ticketing computer next to it. In the off-season, two conductors work in shifts, so one of the ticketing computers must be turned off.

When the computer was turned on, two more people came to ask for tickets for "My Sassy Girl".

I don't usually think so, but at this moment, the store manager looked at the computer's boot screen, and was a little excited, restless, and a little impatient. This broken computer is too slow to boot!

The computer was turned on, he clicked in, and first called up the ticket sales of "My Sassy Girl", and sure enough, all the twelve screenings of the day were sold out!

That's more than 2,000 tickets!

Tightening his throat, he swallowed, and he clicked to check the ticket sales of the other three movies in the morning. "The Escape Hero" is slightly better. The two shows that have ended and are currently showing, the attendance rate is higher than the previous day. , there has also been a slight improvement. For example, in this one currently being shown, 94 tickets have been sold in the screening hall with 183 people, and the attendance rate is over 50%!

As for the show "Hello Woman!" ", although the screening hall is slightly smaller and can only accommodate 161 people, but the tickets are sold seven more than "The Escape Hero"! One hundred and one, more than one hundred! The attendance rate is as high as 62.7%!

Seeing this data, even without considering the popularity of "My Sassy Girl", just watching these two shows, you can feel that this year's post-holiday schedule is much hotter than previous years!

The least number of tickets sold was the popular "Let's Talk About a Big Business" a year ago!

At 8:50 in the morning, it only sold 38 tickets, and the attendance rate was barely over 20%!

Now it seems that, fortunately, I took half of the screenings from this film and gave it to "My Sassy Girl", otherwise, this is simply pushing out the money that came in!

But, think again...

Suddenly, he called up the schedule and entered the password, and after a series of operations, he clicked OK, and he said to the conductor next to him with certainty: "In the afternoon session of "Let's Talk About a Big Business", I will It has been canceled and changed to "My Sassy Girlfriend"! In the other night's "Let's Talk About a Big Business", you should pay attention and don't sell tickets. If you say that you can't sell tickets yet, don't sell them yet, Just remember the number of people who came to buy tickets and ask for tickets! Do you remember?"

Seeing that the conductor nodded, but was a little confused, he couldn't help but explain: "If there are less than 20 people who come to buy tickets and ask for tickets by 3:00 pm, then I will cancel its evening show as well. Now, change it directly to "My Sassy Girlfriend"! Do you understand?"

The conductor suddenly realized, and nodded in approval, "Understood, don't worry, manager, I don't sell tickets!"

"Yeah! Remember, if you sell one, you'll have to sell it later, and I'll deduct your bonus!" After speaking, he didn't care about the conductor's reaction, and turned to look at the other two. Ticket sales for the two afternoon sessions of the movie!

The noon venue is already on sale, but the ticket sales are normal!

Under normal circumstances, in fact, this ticket sales situation is still satisfactory, but there is a crowd of "My Sassy Girl" next to it, and this ticket sales situation is not worth mentioning!

In particular, a large number of people over there came to ask for tickets for "My Sassy Girlfriend", but they didn't have the number of shows in their hands, so they could only watch those people go away. it is good! "However, more than half of the seats are vacant. Even if they can sell some more tickets before the opening, they are limited. Their attendance rate is probably the case, and it is unlikely that they will suddenly increase!

So sad! Good heart plug!

It's just that after cutting the schedule of "Let's Talk About a Big Business" to only one show a day, his authority as a store manager has already been used to the limit!

What's more, although it can't be compared with "My Sassy Girl", but at this moment, "Escape Hero" and "Hello Woman!" "These two films are definitely a hit!

Even if he wanted to cut it, he was not qualified to cut it!

Hesitation, hesitation, hesitation!

The store manager put down the mouse, turned his head and said to the conductor: "Look, don't let people move here, let alone sell tickets indiscriminately! As for you, the two episodes of "Escape Hero" and "Woman You" at 4 o'clock in the afternoon Alright!" Don't even sell tickets, just like "Let's talk about a big business" just now, understand? Wait for me to make a phone call and make a decision when I come back!"

The conductor nodded.

...

"Yes, Mr. Huang, all twelve shows are sold out! I have already made the decision to cancel the afternoon show of "Let's Talk About a Big Business", and I also told the conductor not to sell the tickets for its evening show, see Looking at the situation in the afternoon, it was really not going to work by then. I decided to cut off its evening screenings. That film was just kept and thought about 150 million, but it really couldn't save much at the box office! But the problem is that now "Woman" Hello!" and "Escape Heroes", I don't have the authority to cut them down any more..."

"Really, absolutely true! I stayed at the front desk for half an hour, and I only took half an hour to come to the audience to ask for tickets and buy tickets. There were at least fifty people, at least one hundred tickets, and they were running "My Sassy Girl" is here, but unfortunately, I've run out of tickets here! Look... ok, ok! Then I'll wait for your news!"

"Ah? Oh, oh, okay, don't worry, I've already told you that as long as it's a show that hasn't started selling tickets yet, I'll tell you that I can't sell tickets for the time being, hold it down, don't sell it! Okay, okay, Don't worry! Then I'll wait for your call! Okay, Mr. Huang, goodbye!"

...

On this day, in the morning, noon and afternoon of this day, in various cinemas across the country, situations like this were staged one after another!

Cinemas have never been for welfare, they are purely commercial organizations!

As a normal rule, the general film arrangement is adjusted once a week, but as long as you smell business opportunities, especially in the summer season, when popular blockbusters are released, as long as there is a 5% change in the box office and attendance, it will be It can make the theater party smell it right away!

At that time, it is not uncommon for the film scheduling rate to be adjusted every day!

To put it bluntly, they don’t care how good or bad your film quality is, they will make a comprehensive calculation to make the sales of their own theaters reach the most ideal and highest state. It is their pursuit to have as many people as possible in every seat of their own theater, in exchange for sales!

Therefore, as long as your film is a little tired, they will never hesitate to cut and arrange films!

Whoever has the highest attendance rate is the uncle! Whoever can get more screenings will get the big screening hall!

Although it is not the summer season now, but watching "My Sassy Girl" is full of momentum, it seems that it is not much worse than those Hollywood blockbusters in the summer season!

Therefore, just after the meeting was held just yesterday, and the adjustment and changes of the film arrangement for the next three days were determined, it was only the second day, and some theaters had to convene again in the morning. Arrangement of related meetings.

How to do?

Although the attendance rate of the screening hall over there is not bad, it would be a good movie if it is placed on a normal basis, but after all, nearly half of the seats are still empty, and it is not yet the weekend here, it is only Friday morning. It has already started to fill up, if this is Saturday and Sunday, is it still good?

And don't forget, Valentine's Day! Speaking of romance movies, "My Sassy Girlfriend" is a pure urban romance! Better than "Hello Woman! 》And a reliable romance movie!

Valentine's Day is naturally the best time for him!

So, let's have a meeting!

This show must be adjusted no matter what, after all, no one wants to live with money!

Even better, have a meeting right away, discuss right away, and adjust right away!

From today, from this afternoon, it will be adjusted immediately!

***

The last day of the double monthly pass, a 5,000-word chapter!

Xiaodao asks you for the last few double monthly passes in your hands! Brothers who have tickets in hand, please support me a lot!

Thanks Knife! (To be continued.) 8