Perfect Life

Friday, February 13.

On this day, even before the launch of QQ's pop-up advertisements, major cinema chains across the country have received feedback that "My Sassy Girl" is going to be a big hit!

On this day, at least 20 theaters across the country held emergency meetings. Among them, six theaters, like the Boguan Theater, made an emergency response and greatly increased the number of "My Sassy Girlfriend". The canvas and layout of the film, while reducing the corresponding layout ratio of other films.

However, although "My Sassy Girl" suddenly showed a trend of popularity on Friday, for many large theater chains, they would not be so reckless to make hasty adjustments. In some theaters, some stores that sell the best tickets for "My Sassy Girl" have moderately relaxed the authority of store managers, allowing them to adjust the number of films in a timely and appropriate manner according to the market in a wider range.

However, even so, the release canvas of "My Sassy Girl" has surged from the original 1073 canvases to the actual 1486 canvases on February 13, and the layout and canvases on February 14 are even more Proliferate further to 1711 canvases!

In particular, it cannot be ignored that when the tickets for "My Sassy Girl" were in short supply, the first emergency measure adopted by many movie theaters was to adjust the largest theater in their own theaters to it!

You must know that there are often dozens or even hundreds of more seats in a large auditorium than in ordinary small and medium-sized auditoriums! Even many large chain theater chains have super large screening halls. One screening hall can accommodate more than 300 or even 400 people watching movies at the same time!

Therefore, even though the total number of canvases does not seem to have changed, in fact, the overall number of tickets issued has surged!

And when February 14th arrives, it goes without saying that even if it is a conservative theater chain, seeing that "My Sassy Girl" is so hot all the way, even if it is temporarily unwilling to take risks to adjust the layout and canvas, it is still as good as possible. A bigger screening room for "My Sassy Girl"!

And at the same time, with the passage of time, when the film has been released for three or four days, although the absolute number of viewers is not that many, the word of mouth is still gradually accumulating and fermenting.

Especially when the QQ pop-up window push advertisement was released that evening, the influence of "My Sassy Girl" on the Internet suddenly increased again!

The name Li Qian is already popular enough. It's just that "My Sassy Girl" is his film director's work. Although he must be tied to him during the promotion, it is obviously impossible when it comes to popularity. It is on a par with Li Qian's musical fame.

To be honest, as a director, Li Qian's promotional role linked to a movie is far inferior to that of him as an actor, and it will attract the attention of Li Qian's fans even more!

These days, just as most people don't pay attention to the lyrics, composer and producer when listening to a song, but only pay attention to who sang the song, most people just go to the movies when they watch a movie. Pay attention to who is the hero and heroine of this movie! As for who the director is, I'm sorry, even if you are as big as Qin Wei, your influence is still limited to the vast majority of moviegoers.

Fans will talk about the so-called Venice Golden Lion Award, and people in the circle will be in awe, but an ordinary person, how can he care about you! Most of them are most concerned about one thing: is this film good or not? Is my ticket worth it?

And fans will always be the minority, and ordinary people will always be the absolute majority!

This theory is generalized, and this is the fundamental reason why art master Qin Wei's palace-level works cannot sell Zhao Meicheng's urban comedy!

In fact, even after ten years, with the increasing development of communication, most ordinary people have more and more channels to obtain information and know more and more things. In fact, "this is Tom Cruise. "This is a film starring Leonardo" and "This is a film starring Leonardo" still far surpasses "This is a film directed by Spielberg" and "This is a film directed by Nolan"!

That's why a star is a star!

Of course, Li Qian's fame is not built after all.

The films he made as a director, their influence among fans, at least in today's country, is still not comparable to any film directed by any star!

It's just that, as a first-time film director, he still needs to establish some reputation in this area!

And at this time, with the various publicity methods on the Internet one by one, as many fans who have watched the movie come back to share their viewing experience, and they are not stingy in praise and praise. Like, finally, the popularity of "My Sassy Girl" on the Internet is getting bigger and bigger!

If it is said that for Li Qian's original fans and TV drama fans, there were only about 10% to 15% of the diehard and die-hard fans who would make up their minds from the very beginning to watch this movie, and there were only some of them. If 5% of people, or even only 23% of people, would choose to watch a movie as soon as it was released, then now, this proportion is rapidly expanding!

Perhaps the number of people who want to watch this movie has reached 20%, or even 30%, and the number of people who want to take the time to watch it as soon as possible may have reached 10%?

In a word, as a film director, the reputation of Li Qian's film works is gradually building up on the Internet and in the praise posts one after another!

But... fans' orientation towards works has always been too narrow, and from the beginning, Li Qian chose the first film work to shoot "My Sassy Girl", of course, he had to shoot a youth comedy first. Meaning, but he is definitely not rushing to the fans to go to the works!

"My Sassy Girl" is basically a work for everyone from teens to 30s and 40s unless you have a very serious macho mentality!

Facts have proved that with the progress of society and the enlightenment and progress of people's hearts, even many men with concubines will choose to post a movie review on the Internet after watching it, telling their evaluation and opinion of the movie, And they also recognized and liked this movie!

So, basically, although it is still not as good as "Escape Hero" and "Hello Woman!" ", but the number of canvases that "My Sassy Girl" can get on February 14th is not too far from the first two!

"My Sassy Girl" 1711 yuan! And almost all of them are the largest theaters that the theaters that are showing can come up with, and the seats are the most!

After two consecutive reductions, "Escape Heroes" still retains 2,062 canvases, and the ones obtained are basically medium-sized and above, and there are also many large-sized ones.

"Hello Woman! "The screening canvas was further reduced to 1735 pieces, and because of Lu Ping's strong literary film attributes, although "Hello Woman! "It is already a relatively commercial work that Lu Ping can produce, but it is still treated by the cinema side habitually as a literary film, and most of the works assigned to it are small. There are almost no projection halls that can accommodate more than 200 people in a separate projection hall!

"Escape Hero" seems to have more than 300 more canvases than "My Sassy Girl", but considering the size difference of the screening hall, in fact, there is not much difference in the number of tickets that can be sold between the two. , at best, "Escape Hero" is slightly more than "My Sassy Girl"!

If you consider that in many small and medium-sized theaters, because of the limited number of screening halls, after reducing the lineup of "Escape Heroes" again, in fact, many screening halls that belonged to this film will also be moved within one day. Come out so one or two, arrange for "My Sassy Girl".

Therefore, in terms of the pre-requisite hardware conditions for selling or not, the two are basically tied!

As for "Hello Woman! ", although it is still ahead of "My Sassy Girl" by 24 canvases on the canvas, firstly, the projection hall is small, and secondly, the number of films is squeezed. Therefore, in fact, in terms of pre-hardware conditions, Has been thrown away by "My Sassy Girl"!

This is the theater!

This is the most naked. Naked. Naked business!

On February 14, Valentine's Day, there were about 9,000 canvases in the country. These three hottest feature films directly took away 5,508 canvases, accounting for the proportion of the country's total canvases. Already more than 61%!

Then, under the attention of major domestic production companies, film companies, brokerage companies, theater dealers, directors, producers, actors, etc., the first film market explosion in 2001 finally came. !

Valentine's Day, plus the power of Saturday... Even today, after the entire domestic movie market has gone through a major downturn, it is still a day that cannot be underestimated!

The whole year can be classified as a small schedule!

At present, there are more than 1,000 movie theaters in the country. After this round of closures and acquisitions, single-room movie theaters become a big movie when they die. Now they are only in some relatively underdeveloped places and cities, and some are barely surviving. Basically, they are multiplex cinemas, or at least two-hall cinemas.

On this day, from the teenage student party, young people, to middle-aged and elderly people in their 30s and 40s, even in their 40s and 50s, they all took to the streets to buy bunches of flowers and eat together. One of the scenes that will not appear for many days before today and many days after today is that almost all movie theaters are full of people from early in the morning!

There are more than 1,800 cinemas and nearly 9,000 screening halls across the country. Each screening hall has six screenings in one day, seven or eight screenings at most. Including the midnight screenings, a maximum of nine movie screenings can be arranged!

Of course, things like My Sassy Girl and Hello Woman! ", they are all 120-minute movies, with one day plus night shows, you can get eight shows if you die.

Adding all these screenings together, about 70,000 screenings can be screened in one day across the country. If each screening hall has an average of 200 seats, it means that today the country can accommodate a total of 14 million viewers. Anyone coming to see a movie?

The answer is, it will!

Perhaps the absolute value is not that many, but the number of viewers in the tens of millions is certain!

From eight o'clock in the morning, when the cinema opens, many people have already started to come in to buy tickets, especially young people, and people who often come to watch movies, they all know that Valentine's Day is a day to buy tickets for movies in advance, especially In large and medium-sized cities, the fixed audience of movie-watching consumers has long been cultivated. As long as they are in the mood to watch a movie today, many people will choose to book tickets early in the morning!

Therefore, on Valentine's Day, many movie theaters open their doors in the morning, which is a scene of great enthusiasm!

Some people go with a purpose. For example, I just like Zheng Yuan, I just want to watch his "Escape Hero", and the goal is very firm, so of course some people are running for "Hello Woman!" ", there are even a group of viewers who haven't watched "Let's Talk About a Big Business" before, but want to watch it again. Now I have time to watch the movie. Of course, it is the first choice!

Of course, more people, especially the vast majority of young people, have finally caught the weekend, and they may have an appointment with a goddess. My Sassy Girl!

But in fact, for the same reason, all of the above crowds are not the most mainstream of today's tens of millions of moviegoers!

The most mainstream and the largest group of moviegoers actually did not have a goal in mind before coming to the movie theater. After seeing the main actor, the director, etc., a decision will be made on the fly! What's more, sometimes, there are many people, and even if they see other people buying tickets, they will buy tickets for themselves!

The only thing special about today is that it's Valentine's Day!

On Valentine's Day, there are many people who accompany their girlfriends and wives to watch movies. Of course, the first choice is to watch some sweet love movies!

Today, when they walk into the cinema, whether they are looking at the posters or the schedule and time in the hall, they will first find a movie "My Sassy Girl" that is obviously related to love!

So, there are some scenes and dialogues that happen frequently in different places, in different cinemas, such as

"What are we going to watch? Uh...this movie...my sassy girlfriend, it looks like a romance movie? Why don't we just watch this?"

"OK!"

"Hey husband, why do they all buy tickets for "My Sassy Girl"? Why don't we watch that too? So many people buy and watch it, it should be the best, right?"

"Uh... that's okay, it doesn't matter! Then look at this!"

"Hey, beauty, did you just watch "My Sassy Girl"? Is this film good?"

"Good-looking, very good-looking!"

Then……

"Hello, I want two copies of My Sassy Girl."

"OK!"

"Hello, I want a copy of My Sassy Girl."

"I'm sorry sir, the morning session is all sold out. Would you like the afternoon session?"

"Okay, even in the afternoon session!"

"Hello, I want two copies of My Sassy Girl."

"Sorry sir, the afternoon session has been sold out, can you see the evening session?"

"Uh...what time is it?"

"At 8:45 p.m., there are more than a dozen tickets left!"

"Okay, come here!"

"Hello, I want two copies of My Sassy Girl."

"..."

"Hello, I want two copies of My Sassy Girl."

"I'm sorry sir, the tickets for "My Sassy Girl" have all been sold out today. Can you see anything else?"

"Uh...but it's just noon? Is the evening one gone?"

"Sorry, it's gone!"

"Don't you have a midnight show on Saturday? I want a midnight show too!"

"Sorry sir~www.wuxiaspot.com~ the midnight show is gone! Why don't you watch "Hello Woman!"? It's also a love movie, as well as gunfights and action scenes. Also suitable for watching with girlfriends!"

"But I just came to see "My Sassy Girl", everyone recommends that one!"

"..."

"Hello, I want two copies of My Sassy Girl."

"..."

It was just noon. On the ticket counters of many movie theaters, a small sign made of A4 or A5 paper, which was temporarily printed out, was already erected on the table.

All shows of "My Sassy Girl" are sold out today!

***

Three things:

First, thank the Cucumber League and Lagerstroemia for their great rewards, and congratulations to Lagerstroemia for being the 20th leader of this book. Your update will be posted after I return home after the annual meeting;

Second, when you see the update of this chapter, I must have arrived in Shanghai. I am not sure if I can write a chapter today. After all, I have been writing the book for so long, and I am very eager to have a face-to-face communication with my colleagues and seniors. The annual meeting is a rare opportunity. I want to talk to you more and ask some questions. For example, I want to ask Shuiyu how to water ^-^... Especially, there will be many years at the annual meeting. The old friends who have known each other for many years online but have never met each other, so it is easy to forget the time when chatting;

Third, I will try my best to take the time to code words, and strive to keep updating, but if there is no update on the 10th and 11th in the past two days, please forgive me. As a writer and author, this is a rare event for me in a year. a social event.

The above, if I can't write it down by then, I apologize in advance now, and I will make it up after the annual meeting! (To be continued.)