Perfect Life

In a movie theater that can accommodate 170 or 80 people, about 120 people can sit up and down - this is Thursday night, seven o'clock.

There were bursts of laughter from time to time in the theater.

Just in time to show a script of the heroine, the hero is going to be buried alive, in Songjiang Mansion, Zhao Xiaofan and He Yinmei, as well as their partners, laughing so hard at this time that He Yinmei laughed so much that her tears were about to come out, so did Zhao Xiaofan lol.

In Shuntian Mansion, Rao was Zhao Minghe who deliberately kept himself reserved and reserved from the beginning, but when the viewing time exceeded 20 minutes, when one after another small jokes and small burdens in the movie came out endlessly, Rao was him. No matter how much I held on to the idea of ​​watching it carefully and going back to write a film review, I couldn't help but laugh along with the other people in the screening room at this time.

Nothing else, it's really funny!

And at this time, in Shuntian Prefecture, Chang'an Prefecture, Chengdu Prefecture, Guangzhou Prefecture... In countless large, medium and small cities across the country, I don't know how many people came to the cinema in twos and threes after having dinner— - For the vast majority of people who are full of various jobs during the day, but are accustomed to some recreation and entertainment every day, the cinema after 8:30 every night is a place they often go to.

Moreover, this year is quite different from this time in previous years.

At this time in previous years, most of Zhao Meicheng's movies in cinemas have already been offline. Even if they are not offline, most of them have already watched them. Most of those movies released before Valentine's Day are really not very good, but this year is different. , This period after the Spring Festival this year seems to have suddenly become a release period that many movies are keen on - "Let's Talk About a Big Business" has not yet been offline, "The Escape Hero" has been released for two weeks, and it is currently being released. And Lu Ping's new movie "Hello, Woman Hero!" " has also been released, and what's more, even Li Qian, the popular king of the domestic music scene and known as the "leader", also took out his first directed film and released it before Valentine's Day.

This means that in such a low season, there are actually four movies of well-known characters in the cinema, fighting! If you add the other ordinary directors and low-budget films, many big movie theaters will rarely show seven or eight films at the same time in this season!

At eight o'clock, there was a little excitement in the cinema that had not been seen for nearly half a month.

After a while, more than a dozen people came out of the movie hall over there, some with smiles on their faces, and others just like they didn't care. If you listen carefully, you can hear what they are discussing. Well, what they are watching is "Let's Talk About It" Big business"!

After a while, another group of people came out there. Some men were happily doing various actions, as if they were trying to describe and recall a certain segment in the movie. You ask him, what movie did he watch? Does it look good? He would say, "Hello, Woman! "It's okay, it's pretty cool!

They were queuing up to buy tickets, and after a while, another screening hall also ended, and the crowd rushed out. Those people were either excited or smiling, or at least they were smiling.

If you ask them, they will say, "My Sassy Girl".

Does it look good?

Looks great!

It's funny, fun, and super super moving!

good movie!

Many people originally made up their minds to watch "My Sassy Girl", and naturally they are more looking forward to it, but people who were originally going to find a movie to kill for a while, when it comes to buying tickets, they often talk Just report a name—many people, many middle-aged people in their thirties and forties at first glance, maybe they were not prepared to watch Li Qian’s movie, the first Li Qian’s propaganda for the previous newspapers or something. The movie works were not taken seriously at all, but at this time, the name was still reported.

"Bring me a picture of "My Sassy Girl"!"

"Two savage girlfriends, thank you."

…………

Walking out of the screening hall among the crowd, and listening to the young people around him who looked like they were in their twenties, you and I were discussing this movie enthusiastically, Zhao Minghe also smiled subconsciously.

Has it been several years? At least two or three years have passed, and I haven't seen such a work!

Make people laugh and move people!

Well, Zhao Meicheng in the early years still had this ability. At that time, domestic film directors either focused on martial arts films, or they were full of "art". Urban comedy films flourished for a few years, but soon bad films emerged one after another. It seems that Zhao Meicheng is the only one left to bring laughter to the audience efficiently!

But in the past two years, I don't know if Zhao Meicheng can't play new things, or because he has watched so many films over the years, he is already a little tired of aesthetics. In short, I think his films are good or good, but I still feel that Old-fashioned, lacking something new and exciting.

But today, unexpectedly, a film like "My Sassy Girl" that was not in the plan, or was ranked relatively low in the plan, and was a watch or not, actually brought me such a big surprise!

Years ago, the promotion of this film started slowly, and although Zhao Minghe is not a fan of Li Qian, he has always been not very interested in him, the number one idol in the hearts of young people, but "New White" "Legend of a Lady" has a very high status in his heart, so under normal circumstances, Li Qian will make a movie, so of course he will come to see it, but unfortunately, last year's "Meteor Garden" certainly got a good rating , but in Zhao Minghe's eyes, it is an absolute trash drama! Because of this, he even felt a little bit disgusted with Li Qian.

In terms of Minghu culture, it has always been more willing to spend money on publicity. Advertising, media public relations, and film critic public relations are all doing it. Zhao Minghe also received similar public relations, but at that time, he would rather go casually. I read Zheng Yuan's "The Great Hero", and used it to write something to cheat money. I'm not very willing to watch Li Qian's film - I'm afraid that it will be like the original "Meteor Garden". I hoped to see it, but I stepped on the stinky shit, and it was very disgusting!

But now... well, if I knew this movie was so good, I would definitely write a movie review myself without their PR!

He walked out along the flow of people, while thinking blindly, he heard a few boys and girls over there discussing something while walking, and listened carefully, their topic actually made Zhao Minghe energized for the first time— —

"Let me tell you, I watched it for the second time, and I paid special attention to it. Absolutely, at the beginning of the movie, there was Anniu standing under the tree at the place where there was definitely a UFO!"

"I tell you, I guess, that old man who came to tell the heroine the story of the tree when the heroine was going up the mountain was an alien in all likelihood!"

"Damn it, isn't it, sister? Did you explain it as a science fiction movie?"

"Hey, you still don't believe it! I'm so **** off, let's look at it again if we can, and I'll tell you where it is!"

Zhao Minghe suddenly stopped.

Not to mention, when he watched it, he was also muttering about those episodes in his heart.

While talking, he had already reached the entrance of the cinema, but a few young people really turned around and went back.

Hmm...a play within a play?

Is it a play within a play, not to mention, this movie is quite worth watching a second time!

He stopped right in front of the cinema, and after hesitating for a moment, he turned around and went back.

"Two 'My Sassy Girlfriend', in the middle of the fifth row."

"Sorry sir, there is no fifth row at 8:25 in "My Sassy Girl", and all the four seats in the middle are gone."

"Ah? How come it sells so fast?"

"Yes sir, there are still nine tickets left for "My Sassy Girl" at 8:25. Do you think you still want it?"

The boy and the girl hesitated for a moment, and the people lining up behind them said, "Give me three! Are there any more next to each other?"

The conductor said: "I'll show you... and! I'll charge you thirty-six yuan!"

"Hey, hey, we're in front! I want two!"

When it's finally Zhao Minghe's turn, it's so dangerous, there's still one last ticket left!

And just as he turned around and walked away after getting the tickets, he could still hear the lamentation of a young couple behind him, "Why are they selling so fast! Why are there no tickets? Do you have other shows? No, We don't watch anything else, we just watch My Sassy Girl!"

"I'm sorry, this is the last "My Sassy Girl" rehearsal today."

"Don't you have a night show? Don't you go to this one?"

"There is only one night show in our store recently, and the most recent arrangement is "Hello Woman!".

"Ugh……"

"Should you be on "My Sassy Girl", what "Hello Woman!"!"

…………

Thursday, February 12, marks the third day of My Sassy Girl.

On this day, many online forums, forums of major portals, especially the "Minghu House Audio-visual Culture Forum" opened last spring, one after another after watching "My Sassy Girlfriend" movie reviews Posts suddenly started to spring up like mushrooms after a rain.

Among them, on Sohu.com, Feixun.com and other websites, although they are still in the lazy rhythm after the festival, the response speed of the Internet is definitely the fastest among all media organizations. Within hours, it was put on the homepage by the editor of the website!

This year's post-holiday period is extraordinarily lively.

Last week, "Hello Woman! "The Great Escape Hero", with a box office win of more than 100,000, won the top box office list. This week is the first film of the leader Li Qian. It is naturally the latest domestic entertainment circle after the Spring Festival Gala follow-up reports. The biggest hot spot!

Of course, without a doubt, a rave review!

Whether it is following the links given by major portal websites, or on several professional film and television forums, as well as on the forum of Minghu Culture Company, the evaluation of the movie "My Sassy Girl" is almost one and the same. Upside down applause!

Nearly zero negative reviews!

Whether it is the concept of "savage girlfriend", the arrangement of the hilarious plots in the play, the warm and touching ending, or the performances of the hero and heroine, uh, and the beauty of the heroine... almost all are praised without exception!

And because of the strong inertia, most of Li Qian's fans and fans are young people. These people are very accustomed to the Internet. Therefore, some people have watched the movie and come back to write a movie review and post it. The news, shared with friends, will soon be seen by more young people who are accustomed to the Internet.

Therefore, the speed of dissemination of these movie reviews is by no means comparable to the traditional paper and electronic media!

In contrast, although Lu Ping is also a cutting-edge director who has debuted in recent years, his perspective and his film interest are often people who need a certain cultural accumulation and life thinking, and they are more likely to like them. These people are mostly people over the age of 30, and there are not no young people, but the proportion is definitely not that large. Therefore, after one day, the popularity of "My Sassy Girl" on the Internet has suddenly overwhelmed "Hello Woman!", which was quite popular a few days ago. 》

In contrast, it was last week's "Hello Woman!" "The Escape Hero" was forcibly suppressed. Because of Zheng Yuan's many successful commercial productions in recent years, he also has a strong appeal among young fans, so on the Internet, even "Escape for Life" The popularity of "Big Hero" has completely overwhelmed "Hello Woman!" "—Of course, a purely commercial film like "The Escape Hero" with the label of Zheng Yuan doesn't have a very distinctive selling point, and the word of mouth is mixed, but it is the norm.

So, the comparison of all parties seems to have highlighted "My Sassy Girlfriend" all at once!

Then, February 13 arrived.

In the morning, through their own relationships, major film companies have obtained the box office of the first four days of this week, which is not guaranteed to be completely accurate, from the State Administration of Radio, Film and Television, the National Film Industry Association and the domestic cinema alliance— -The development of domestic films, since the late 1970s, has begun to follow the concept of the American theater chain. In terms of box office statistics, since 1994 and 1995, the concept of computer management and vote counting has been fully introduced, and it is still today. , the vast majority of movie theaters across the country, as well as all large-scale movie theater chains, have been able to count tickets on the same day and complete box office statistics on the same day.

Monday to Thursday is called the box office on weekdays. In the box office of the week, the proportion of these four days may not reach one-third, but it will be the next big outbreak from Friday to Sunday. A barometer of the three-day weekend box office, so no company will take it lightly.

Just such a copy will not be announced to the public, but the rough statistics obtained by everyone through their own channels, the statistical data of each company occasionally differs, but the difference is not large.

"Escape Hero" is actually ahead of last week's popular "Hello Woman!" "A position!

After four days of screening, "Escape Heroes" won a box office of 8.31 million with more than 2,000 canvases, which is higher than that of major theater chains across the country. There is no doubt that the film market is picking up, only In just four working days, "Escape Hero" won more than 8 million yuan, and for a whole week last week, this movie barely exceeded 10 million yuan!

At the same time, "Hello Woman! "Although the canvas is slightly inferior to "Escape Heroes" and the film placement ratio is not as good, it is said that it has a good attendance rate in various places. Therefore, this film was also won in one fell swoop on four working days this week. 7.09 million box office!

There is no doubt that in the eyes of domestic media, theater chains and practitioners in the film industry, the competition between the two will be the main theme of the movie market this Valentine's Day weekend!

Of course, although "Let's Talk About a Big Business", which has only more than 600 pieces of canvas left, only got a box office of 1.43 million in the first four working days of this week, which means that the business is bleak, but the film is far from The box office has exceeded 150 million, and it is only 740,000 short of the box office!

It can be said that as long as it survives this Valentine's Day weekend, breaking 150 million is inevitable.

Therefore, it is said that Zhao Meicheng is ready to celebrate.

Of course, when these major events in the film market after the festival are discussed and analyzed by many people, it is impossible to ignore that "My Sassy Girl", which was released on more than 1,000 canvases this Tuesday, was only listed on the market. Three days later, it has already received a box office of 5.44 million!

This box office result is better than "Escape Hero" and "Hello Woman!" "There is a certain gap, but if you only talk about the box office of a single hall and a single canvas, it is bucking the trend!

"The Escape Hero", 2385 canvases this week, the box office is 8.31 million, and the single canvas box office is about 3484 yuan! According to rough statistics, the average attendance rate of all shows in all theaters in the first four days of this week is about 24.8%.

"Hello Woman! ", this week's canvas is 2,050 yuan, the box office is 7.09 million, and the single-canvas box office is about 3,459 yuan! The average attendance rate based on rough statistics is about 31%!

The reason why the two single-canvas box office is similar, but the attendance rate is different, is mainly because major theater chains tend to arrange some large screening halls for "The Heroes of Escape" with Zheng Yuan carrying the flag, but Zheng Yuan The appeal of the movie did not seem to burst out at once as the theaters imagined!

On the other hand, "My Sassy Girl" was released for three days. This week, the canvas was 1,073 yuan, and the box office was 5.44 million. The single-canvas box office reached about 5,070 yuan when it was released one day less than the previous two!

And his average attendance rate according to rough statistics is said to be as high as 47%!

What's more, according to the news from the major theaters, on Thursday night, a few hours before the statistical deadline for this wave of half-week data, the movie was shown in almost all the nightly screenings of the theaters. , all showing a full situation!

After getting the data, after a simple analysis and comparison, Lu Ping, who was leading the team to promote in Chengdu Prefecture, had an obvious gloom all day!

On the same day, the distribution department of Minghu Culture successively received calls and faxes from the Cinema Alliance—more than 20 national and local large-scale cinema chains across the country, namely The member units of the Cinema Alliance ~www.wuxiaspot.com~ sent letters and submission notices almost at the same time, and everyone almost unanimously decided to temporarily increase the release canvas and filming rate of "My Sassy Girl".

And the proportion of the increase is as high as 35% in total!

In addition, major theater chains agreed that depending on the box office performance of "My Sassy Girl" on February 13, that is, today, it is not ruled out that on Saturday and Sunday, the possibility of increasing the release canvas and increasing the filming rate again cannot be ruled out. !

That is to say, the film "My Sassy Girl" is about to compete in the three-day Valentine's Day schedule this weekend with a minimum release capacity of more than 1,400 canvases!

At the same time, as the release canvas and film arrangement rate of "My Sassy Girl" have been greatly improved, the release canvas of "Let's Talk About Big Business" has been cut again! Even the box-office "Hello Woman!" ” and “Escape Heroes” have also been reduced by a certain percentage accordingly!

February 13, "The Hero of Escape", 2110 canvases, "Hello, Woman! ", 2035 canvases, "My Sassy Girl", 1425 canvases, "Let's Talk About a Big Business", 504 canvases!

It has always been a small hit before, and it is also a Valentine's Day schedule for many small-cost urban romance movies and urban comedy movies to fish in troubled waters to make money. This year, the war is officially launched!

***

Old rules, no chapters removed, more than 5,000-word chapters are here!

In order to ensure continuous updates during the annual meeting, I definitely can't break out, so that everyone must be very upset, and I am also very helpless! Please understand!

However, my change is often more than 4,000, and today it is more than 5,000. Although it is not an outbreak, it is not too small.

In less than 30 hours, the double monthly pass will end. Brothers, please support us again! Thanks Knife! (To be continued.)