Don't underestimate the poor and elderly; I was thrilled to refuse the class beauty's adva

The heavy door closed, isolating the noise and chaos of the outside world.

In the office, only Zhang Yifan and Tian Jun remained.

Just a second ago, Tian Jun had been calm and composed, but in an instant, he dropped all pretense.

The composure between his brows vanished, replaced by a deep sense of worry.

At this moment, online trolls are rampant, smear articles are flying everywhere, and public opinion is on the verge of collapse.

But Tian Jun didn't take it to heart at all.

He wasn't worried about these superficial negative public opinions at all.

What he's really anxious about is the content of tonight's press conference.

This is a public announcement that completely defies common sense and public opinion logic.

Putting it in a climate where the entire internet is criticizing rice and itself is far too risky.

After a few seconds of silence, Tian Jun spoke first, his tone clearly apprehensive.

"Yifan, I'll introduce and officially announce it tonight according to what we agreed on..."

"Won't you be bombarded with criticism from the entire internet?"

Zhang Yifan leaned back on the sofa, looking relaxed and without any pressure.

He chuckled softly upon hearing this, his tone utterly certain.

"Mr. Tian, ​​trust me!"

"This is top-tier publicity."

"Guaranteed to generate massive buzz, explosive results, and a guaranteed profit!"

Tian Jun stared at Zhang Yifan's resolute expression, his heart filled with conflicting emotions.

He doesn't distrust the plan itself, but rather the current public opinion environment.

But countless past cases flashed through my mind.

From brand strategy to market segment selection, from crisis management to trending topics management.

Every suggestion given by Zhang Yifan has never gone wrong.

Over time, he developed an almost blind and unconditional trust in Zhang Yifan.

Tian Jun took a deep breath, gritted his teeth, and nodded.

"Okay, whatever you say!"

He silently complained to himself.

Right now, I'm completely under Zhang Yifan's thumb.

If someone else had offered such an outrageous solution, he would most likely have rejected it outright.

But as long as it's something Zhang Yifan says, he's willing to take the gamble.

To put it dramatically...

Even if Zhang Yifan told him now that wearing women's clothing to start the press conference could save Da Mi's reputation.

He wouldn't refuse immediately, but would sit down and carefully consider the feasibility.

This level of trust is truly unique in the entire business world.

……

Time flew by, leaving no room for further deliberation.

It arrived precisely at 7 PM.

The official online launch event for rice has commenced as scheduled.

The press conference was hyped up for a whole day.

Coupled with the negative rumors that continued to circulate across the internet, the level of attention reached its peak.

The number of viewers surged the moment the live stream started.

In just a few seconds, it surpassed 100,000 views.

This data far exceeds the opening buzz of any previous regular product launch event for rice.

Countless netizens, onlookers, and online trolls from competitors gathered in the live stream room after waiting in advance.

There was no preparation, no buffer.

A barrage of insults, mockery, and smears flooded the screen instantly.

The entire bullet screen area was completely overrun, filled with profanities and vulgarities.

Negative emotions flooded the entire live stream like a tidal wave.

The visible collapse is causing widespread panic.

……

Backstage at the press conference, the head of the public relations department kept a close eye on the data from the live stream.

As he watched the screen filled with non-stop negative comments, cold sweat poured down his forehead.

Having worked in the industry for many years, he is extremely familiar with the tactics of online trolls controlling the situation.

This kind of uniform, rhythmic, and mass-distributed barrage of comments.

This wasn't just spontaneous complaining from ordinary netizens; it was a typical case of professional online trolls attacking.

Anyone with a discerning eye can see that this is a competitor spending money to specifically target and attack the rice market.

In the past, the PR team would have already implemented measures such as blocking bullet comments, limiting keyword traffic, and controlling and flooding the comments section.

But today, the higher-ups remained completely indifferent and let the situation run its course entirely.

He was extremely anxious and couldn't understand this move at all.

Puzzled, he turned to look at Zhang Yifan, who was standing quietly not far away.

Zhang Yifan keenly noticed his gaze and took the initiative to walk over.

His tone was flat, without the slightest ripple.

"What's the situation in the live stream right now?"

The head of the public relations department dared not conceal anything and immediately reported the truth.

"Mr. Zhang, the situation is terrible."

"A large number of online trolls flooded the screen, and negative comments completely dominated the chat."

"The comments of normal viewers were instantly drowned out, and public opinion completely exploded and spiraled out of control."

"If we don't control the comments soon, the public's perception of us will completely rot!"

After hearing this urgent report, Zhang Yifan showed no sign of panic.

Instead, the corners of his mouth turned up slightly, revealing a faint smile.

"very good."

"The more viewers, the better."

"The higher the buzz, the better our performance tonight."

After saying that, he didn't offer any further explanation and simply turned and left.

Only the head of the public relations department was left standing there, stunned and completely dumbfounded.

His brain completely shut down, and his worldview was almost turned upside down.

In a normal corporate public opinion crisis, the approach is to extinguish the fire, cool down the situation, and minimize losses to save the company.

When it comes to rice, they actually fanned the flames and let it collapse?

He was internally ranting and raving.

There was clearly still a chance to salvage the situation; there was clearly a way to stop the losses and control the narrative.

The higher-ups chose to slack off and let public opinion run rampant.

This is no longer a risky move; it's blatantly destroying the brand's reputation.

In an instant, the thought of running away that had been suppressed before resurfaced and grew wildly again.

No, we can't keep taking chances!

I must hurry up and update my resume, and start looking for a new job overnight!

Before the storm completely breaks, it's time to get out and cut your losses.

Otherwise, once the rice has completely cooled down, you'll just end up being blamed and losing your job!

……

Meanwhile, on the main stage of the press conference.

Tian Jun steadily walked onto the stage and stood in the center of the camera.

He remained calm and composed throughout, seemingly unaffected by external influences.

Throughout the entire ordeal, he never mentioned the illegitimate child scandal.

Completely ignoring the hottest public opinion trends at the moment.

He simply began to speak slowly, recounting the history of the rice group.

It talks about the difficulties of the early stages of a startup and the fierce competition in the early market.

It speaks of the brand's unwavering commitment to its original mission, and of the years of dedication and breakthroughs it has achieved.

The more this happened, the more dissatisfied the viewers in the live stream became.

The barrage of sarcastic comments on the screen became increasingly dense and glaring.

"Can you please stop playing on nostalgia? That's just avoiding the real issue!"

"So you're afraid to address the scandals, and all you can do is ramble on about the brand's history, huh?"

"Capital always plays the same game: when things go wrong, they play the sentimental card to whitewash their image!"

"To put it bluntly, they have something to hide and are afraid to answer questions directly!"

The patience of the entire online audience is being worn down little by little.

Everyone believed that this press conference was just a perfunctory public relations whitewash.

They lack sincerity, offer no response, and only try to shift the topic and deceive the public.

Just when the online ridicule reached its peak.

Tian Jun abruptly changed the subject, ending the long emotional build-up.

With a solemn tone, he dropped the first major official announcement of the night.

"Over the years, rice has gradually gained a foothold and steadily grown stronger."

"We've grown from a niche brand to the forefront of the industry, and now we have enough strength."

"Now we are setting up a new technology track and focusing on the new energy vehicle sector."

"The old brand image can no longer support our future development strategy."

"In order to enhance brand influence and complete a comprehensive brand upgrade."

"I personally invested two million yuan to design and customize the entire new brand logo for our rice!"

The moment those words were spoken.

The entire live stream room fell into dead silence instantly.

The barrage of sarcastic comments that had previously filled the screen was completely wiped out.

Hundreds of thousands of online viewers were stunned.

The screen full of insults, ridicule, and doubts vanished instantly.

Everyone's attention instantly shifted completely away from the scandals and negative news.

The next second, a whole new barrage of comments flooded the screen, completely dominating it.

Two million??? Just for designing a logo?

"Did I hear that right? Two million for a single logo design?"

"What top-tier designer dares to charge such a high fee?"

"I'm instantly curious, what will this new trademark worth two million look like?"

Stop keeping us in suspense and just reveal it!