Don't underestimate the poor and elderly; I was thrilled to refuse the class beauty's adva
Chapter 259 Naval Encirclement
The next day arrived.
Thanks to the entire public relations department of Dami working through the night, taking turns controlling comments, deleting posts, and suppressing trending topics.
The apparent popularity of trending topics on major platforms is visibly declining.
The public opinion storm seems to be subsiding.
But those in the industry know that online rumors are never afraid of cooling down, but they are afraid of taking root.
The unsubstantiated rumor that "Tian Jun has an illegitimate child" is false.
It has completely penetrated the established perceptions of ordinary netizens.
The strangeness of online public opinion lies precisely in this.
The truth goes unnoticed, while rumors spread far and wide.
Without a concrete public response and clarification, this gossip storm will never end.
From then on, every public appearance, industry speech, and brand announcement by Tian Jun will be a testament to his abilities.
This old story will be dug up by netizens and repeatedly ridiculed, argued, and smeared.
Over time, Tian Jun's reputation for being approachable and down-to-earth will completely collapse.
The public trust that the rice group has built up over many years in the market will also continue to collapse and be drained.
This is a hidden, slow death, far more deadly than a short-term trending topic exposé.
After Zhang Yifan and Tian Jun discussed and finalized the plan overnight, the plan was finalized.
This morning, the official Weibo account of DaMi (a rice brand) released a very brief announcement.
Tonight at 7 PM, rice will hold a special online press conference.
The entire announcement was brief and concise, containing only a few words.
There were no further explanations, no announcements of the issues, and no groundwork for debunking rumors.
Nobody knew what the core content of this impromptu press conference was.
But the more mysterious something is, the more curious and hostile netizens become.
Within minutes of the announcement being released, the Weibo comment section exploded.
Public opinion across the internet instantly split into two opposing camps, locked in a fierce struggle and irreconcilable conflict.
A large number of netizens, swayed by the prevailing sentiment, dominated the comment section.
Emotionally charged comments flooded the screen.
"Tian Jun's private life is chaotic, and the brand's core values have long been rotten. How dare he hold a press conference?"
"The rice's fig leaf can no longer be hidden; it should be kicked out of the Chinese market immediately!"
"They've been controlling online comments and suppressing trending topics overnight, and now they're putting on this show of a press conference. Isn't this just a complete charade to fool the public!"
Negative comments piled up, almost dominating the entire comment section.
Meanwhile, some rational longtime fans and neutral netizens are still persisting in expressing their opinions rationally.
"There is currently no concrete evidence, so don't blindly follow the trend of cyberbullying, and don't generalize and condemn everyone."
"Wait for the press conference results. Before the truth comes out, remain rational and observe."
"The internet is not a lawless zone. Don't be swayed by online trolls; even when you're just following the gossip, you should still abide by basic principles!"
The two sides engaged in a fierce battle, pulling and tugging at each other.
The comments section was in an uproar, and the popularity only increased.
The previously calm public opinion was reignited.
It's obvious to everyone that tonight's 7 PM press conference will be the focus of the entire internet.
……
At this very moment, in the top-floor office of the Chrysanthemum Group headquarters.
Rossi sat upright at her desk, focused entirely on scrolling through the real-time comments on DaMi's Weibo account.
Looking at the screen full of negative comments, arguments, insults, and negative doubts.
He couldn't suppress the smile on his lips; it was impossible to hide it.
This was the most comfortable day he had in recent times!
The two industry giants have been secretly competing for many years.
He had long disliked Tian Jun's way of doing things.
Rossi felt extremely disdainful.
As the head of a multi-billion dollar conglomerate, he insists on cultivating a down-to-earth and approachable persona every day.
He lacked any of the arrogance or vision expected of a top-tier entrepreneur.
He spends his days in the public eye, mingling with ordinary netizens.
It has drastically lowered the overall prestige of the entire high-end business community!
Our competitors are all relying on their strength and technology to gain a foothold.
Tian Jun relies on his persona to gain fans every day, he's really... classy!
Now we've finally managed to catch them in a fatal scandal.
He would never let go of such a golden opportunity to suppress others.
The current online arguments and buzz are far from enough for Rossi.
Simple gossip and rumors can only disgust people temporarily.
It won't damage the group's foundation, let alone break Tian Jun's position.
What he wants is not minor public opinion friction.
He wanted to use this incident to completely drag Tian Jun into the mire.
It can ruin the other party's reputation and shatter their public image, making it impossible for them to recover.
Without the slightest hesitation, Rossi picked up the landline phone on the table.
One-click dialing of the group's dedicated internal line for public relations.
The moment the call connected, Rossi's tone was icy, and her instructions were clear.
"Ah...this...this..."
"Immediately increase the public relations budget, with no limit on the amount."
"Buying large quantities of online troll accounts and marketing accounts."
"Launching across all platforms and continuously releasing smear articles."
"We must hold on to this public opinion storm and absolutely not let the hype die down."
"I want everyone on the internet to nail Tian Jun to the negative label."
The public relations manager on the other end of the phone immediately accepted the order.
The public relations execution capabilities of top giants are truly terrifying.
The instruction was given in just a few minutes.
Comment sections of major social media platforms, forums, and short videos.
A massive amount of articles, short reviews, and inflammatory posts smearing rice and Tian Jun have emerged.
Like bamboo shoots after a spring rain, they spread across the entire Internet.
The previously stable public opinion landscape was suddenly hit by a new wave of attacks.
A massive wave of negativity suddenly erupted, coming on strong.
Countless trending topics, anonymous leaks, and malicious speculations have emerged.
They managed to turn an ordinary gossip into a top-tier negative public opinion event across the entire internet.
……
Let's shift our focus back to the headquarters of the Rice Group, to the top-floor president's office.
Zhang Yifan and Tian Jun sat quietly indoors, awaiting feedback on the press conference preparations.
The two looked calm, showing no sign of anxiety.
It's as if the overwhelming negative public opinion sweeping the entire internet has nothing to do with them.
The office door, which was tightly closed, was suddenly pushed open.
The head of public relations rushed in, looking anxious and walking hurriedly.
He gripped the tablet tightly with both hands, his forehead covered in a noticeable sheen of sweat.
He strode to the desk and handed the real-time public opinion data from the backend to the two of them.
His tone was hurried, revealing an undisguised panic.
"Mr. Tian, Mr. Zhang, the situation is out of control!"
"A large number of targeted smear articles suddenly appeared across the internet, all from the same source and at the same pace."
"It's obvious that a professional PR team has stepped in to stir up trouble and specifically target our rice."
"Our efforts to control comments, delete posts, and limit traffic are completely out of step with the speed of the outbreak."
"The PR team is operating at full capacity and is almost at their breaking point!"
"If this continues, the negative public opinion online will completely spiral out of control!"
Zhang Yifan glanced down at the rapidly fluctuating negative data on the tablet.
His expression was calm, with no trace of panic or tension in his eyes.
Faced with a near-collapse in public opinion, he remained as calm as a mountain.
He spoke softly, his tone calm and even, without the slightest ripple.
If you can't suppress it, then don't suppress it.
"No need to control comments, no need to limit traffic, no need to cool things down."
"Let the hype keep rising, the higher the better."
Upon hearing this, the head of the public relations department was completely stunned.
My brain went blank for a moment; I couldn't understand what was happening.
Having worked in the industry for over a decade, he has witnessed countless public opinion crises.
The standard operating procedure for all businesses is to extinguish the fire, cool down the temperature, and stop the loss.
He had never seen anyone deliberately amplify the public outcry.
He blurted it out in a hurry, his tone full of anxiety and confusion.
"But if we don't suppress it, negative emotions will completely flood the internet!"
"The public reputation that rice has built up over the years will suffer a devastating blow!"
"Once the reputation completely collapses, there's no way to salvage it!"
Before he could finish his urgent words of dissuasion, Tian Jun interrupted him.
"What General Manager Zhang means is what I mean; just do as he says."
A single sentence sealed all the decisions.
The head of public relations was speechless.
All the advice, worries, and professional analysis I had to swallow back down.
He had no right to object to the dual orders from the top shareholder and the president.
He could only suppress all his confusion and anxiety and give the instructions in a low voice.
"Okay, I'll arrange for the team to carry it out immediately."
After saying that, he turned and quickly left the president's office.
The heavy door closed gently, shutting out the tranquility inside the office.
The corridor was empty and quiet, undisturbed.
The head of the public relations department stopped and leaned against the wall in the corridor.
Countless thoughts churned wildly in my mind, but I couldn't figure out the key point at all.
Having worked in the industry for many years, he is well-versed in the power dynamics of the group.
As the absolute controller of the rice industry, Tian Jun has always been decisive and ruthless.
I never let anyone influence my decisions.
But today, he obeyed Zhang Yifan's orders absolutely.
Even if this decision is seen by everyone as self-destructive.
All sorts of outrageous speculations were popping up wildly in his mind.
Could the widely circulated rumors about an illegitimate child be true?
Otherwise, none of this abnormality can be explained.
Ordinary shareholders simply cannot influence Tian Jun's core decisions.
It's even less likely that the CEO would allow the company's reputation to collapse.
The more I think about it, the more panicked I get; the more I think about it, the more outrageous it seems.
The head of the public relations department had only one thought in mind.
Finished!
This time, rice is probably really doomed!
The top leadership made outrageous decisions, public opinion spiraled out of control, and the enemy launched a frenzied attack.
With multiple buffs stacked up, there's basically no chance of turning the tide!
A sense of crisis instantly surged, completely overwhelming his thoughts.
Having spent many years in the workplace, he is adept at assessing situations and situations.
When a building is about to collapse, even ants will be the first to fall!
A very realistic idea popped into my head instantly.
Shouldn't we take advantage of the fact that the storm hasn't completely erupted yet?
Update your resume quickly, find a new job, or cut your losses by running away in advance?
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