Don't underestimate the poor and elderly; I was thrilled to refuse the class beauty's adva

A brief silence fell over the smoothly moving business class van.

Two seconds later.

Suppressing the doubts surging in his heart, Tian Jun stopped trying to hide them.

"You just mentioned changing the rice label. Actually, I've already started working on that a while ago."

Tian Jun spoke frankly, without hiding anything.

"The old trademark for rice has been used for far too many years."

"It's fine to use it in everyday home appliances and mobile phones."

"But next we need to focus on the new energy vehicle sector."

"The old logo style is too outdated and doesn't have the presence to support a high-end technology product line."

"So our rice is currently undergoing a secret redesign of its trademark."

As he said this, he looked directly at Zhang Yifan, his eyes full of suspicion.

"The new version of the trademark has been finalized."

"My original plan was to wait until the launch of the Rice Car was close before officially announcing the new logo."

"This matter is a top-secret internal matter within the group; apart from a few core executives, no one else knows about it."

"Yifan, tell me, how did you know?"

This question hits the nail on the head.

Zhang Yifan's heart skipped a beat, and his scalp tingled slightly.

On the surface, Zhang Yifan appeared calm and composed, showing no sign of panic.

He shrugged, looking completely innocent.

"Mr. Tian, ​​I really didn't know we were redesigning the logo internally."

"It was just a sudden inspiration that flashed into my mind."

"As you know, public opinion is in such a bad state right now, so I'm thinking of finding some new topics to offset it."

"I just happened to think that rebranding a long-established company is a top-tier traffic event, that's all."

He spoke with perfect eloquence.

But in Zhang Yifan's mind, he was already frantically ranting and raving.

Of course he knows!

All of these are predetermined plots clearly written in the system's future experience book.

The future of the rice group depends on this new, rounded logo.

In addition, there's the entry about the sky-high design fee of two million that's been all over the internet.

It went viral across the entire internet, completely rehabilitating the brand's public image.

This not only enhanced the group's brand image of high-end technology.

This also laid the perfect foundation of public opinion for the subsequent launch of the rice car.

According to the original timeline, we are now at the point where the new trademark has been finalized.

A major brand marketing event that was originally meant for the future.

He dug it up in advance to counter the outrageous rumors about illegitimate children.

Zhang Yifan was secretly pleased.

He has quietly rewritten the course of history.

Keeping his composure, Zhang Yifan smoothly continued the conversation, feigning curiosity.

"But it's such a coincidence."

"Mr. Tian, ​​now that the trademark is ready, may I take a look at the new version?"

"I also want to take a look at it and see if it's suitable enough and can handle the popularity across the entire internet."

This reason is perfectly reasonable and there is nothing wrong with it.

Tian Jun never had any suspicion of Zhang Yifan.

Whether it's investment acumen or business acumen, this young man far surpasses the group's many senior executives.

In his mind, Zhang Yifan was no longer just a simple shareholder.

He is truly a member of the rice family, and also a junior whom he admires.

Without the slightest hesitation, Tian Jun took out his phone.

I opened the photo album and brought up the finalized design of the new logo.

The screen lights up, and the new logo is clearly displayed.

The Founder MI font, which had been used for many years in the past, has completely disappeared.

Instead, all lines have been softened and rounded.

The overall feel is more enveloping, and the visual experience is gentler and more sophisticated.

Zhang Yifan glanced at it and confirmed it instantly.

It's exactly the same as the super-priced logo that's supposed to be a future sensation, as described in the system's experience book.

He nodded in genuine praise.

"Great design, really good!"

This sincere compliment, however, took on a completely different meaning in Tian Jun's ears.

Tian Jun instantly felt guilty and became extremely uncomfortable.

He knew perfectly well that this version of the logo had not been polished by a professional master.

To put it bluntly, it's just a hastily modified, half-finished product that looks extremely sloppy.

He subconsciously thought that Zhang Yifan was just being polite and perfunctory, or even making sarcastic remarks.

Tian Jun quickly tried to smooth things over.

"Ahem, don't be so polite."

"I haven't signed off on the final draft of this trademark yet."

"There are a lot of old fogies in the group, and their aesthetic sense has long been solidified."

"You're different. You're young, with trendy aesthetics and a sharp eye."

"You can give me a good evaluation. If you think it's not good enough, I'll just spend a lot of money to have a top designer redo it."

Upon hearing this, Zhang Yifan immediately became agitated.

Redo it?

Absolutely not!

Zhang Yifan screamed inwardly.

The system records show this seemingly slightly modified version of the logo.

It created a top-tier marketing buzz across the entire internet.

If we start from scratch, all the groundwork laid, the brand's popularity, and the car's reputation will be completely wasted!

Zhang Yifan blurted it out without even thinking.

"No need to change it! Not at all!"

His tone was urgent, and his attitude was extremely firm.

Tian Jun was completely dumbfounded.

He stared blankly at Zhang Yifan, his face full of disbelief.

"Are you serious?"

"You weren't just saying that to comfort me, were you?"

Zhang Yifan took a deep breath, steadied himself, and switched to professional interpretation mode.

Every sentence is clear and logically sound.

"Mr. Tian, ​​this version may look like a minor change, but it completely upgrades the overall feel."

"The old logo had too sharp angles and was too aggressive."

"It's very suitable for the early stages of the group; we need this kind of sharpness to seize the market and establish a reputation."

"But now rice is already the industry leader, it doesn't need to rely on its sharp edge to attract attention."

"The new logo is rounded and restrained, representing the brand's maturity, stability, and composure."

"It instantly elevates the brand's image, perfectly matching the new track of high-end technology and new energy vehicles."

"Moreover, the changes are not significant, and long-time fans will find it familiar and won't feel disconnected, making it highly acceptable."

"When newcomers see this, they will only feel that the brand is high-end, understated yet powerful."

His explanation was logical, well-founded, and progressively detailed.

Tian Jun was stunned and completely convinced.

He sighed inwardly.

This young man has a keen business sense and brand awareness.

Even more accurate and insightful than a senior director who has been deeply involved in the group's brand development for over a decade!

As expected of someone I had high hopes for!

Tian Jun hesitated and probed.

"So, you're saying we should just go with this version?"

Zhang Yifan made a resolute decision without the slightest hesitation.

"This is it, no need to hesitate!"

With the final plan finalized, Zhang Yifan finally felt relieved.

As my tense nerves relaxed, my curiosity instantly surfaced.

He recalled the classic plot from the system experience book.

In its previous life, Da Mi (a rice brand) used this logo to generate a staggering two million yuan in design fees.

The brand achieved a glamorous upgrade by dominating the trending searches with just one keyword.

He was very curious whether the exorbitant design fee circulating online was actually true.

Zhang Yifan asked casually.

"Mr. Tian, ​​this logo design must have cost quite a bit of money, right?"

After he finished speaking, Tian Jun looked completely bewildered.

Two seconds later, he suddenly burst into laughter.

His laughter was exceptionally casual, even tinged with self-deprecation.

He casually scratched his head, his tone utterly nonchalant.

"Spend money? Not a single penny!"

Zhang Yifan froze instantly, his eyes filled with astonishment.

Tian Jun continued to explain, downplaying the issue.

"I was bored that day, so I just sketched a circle around MI."

"I handed it over to the art department staff, asked them to do some simple touch-ups and refine the lines, and after some minor adjustments, it became the final version."

"It cost absolutely nothing; it was all done on a whim by an internal team!"

This one sentence completely shut Zhang Yifan down.

My mind went blank for a moment, and my worldview was subjected to an epic shock.

He was screaming inwardly.

What's going on?

Will the masterpieces of two million top designers become the talk of the internet and dominate social media for years to come?

Classic brand upgrade cases that have been repeatedly analyzed by various industry examples?

It turns out to be a free product of Tian Jun's random doodles and simple graphic editing?

The next wave of sky-high design marketing that will cause a sensation across the entire internet.

That wave of trending topics instantly elevated the brand image of rice.

It turned out to be a complete fabrication, a way to generate buzz out of thin air?

Zhang Yifan was completely speechless.

At that moment, he finally understood.

True top-tier marketing is never about throwing money at it.

This is the kind of top-tier operator Tian Jun, who can generate millions of views from zero-cost materials.

I'm still too young.

The seemingly calm and reliable old man in front of you is actually the most hidden marketing genius.

My brother Dong is right!

You really can't compete with Tian Jun in marketing!

[Is it really impossible to write about bamboo cicadas? I hope none of you who have read this far will report the author... right?]