A sophomore in college starts by getting a marriage certificate with a female CEO.

"Does this mean we're offering discounts?"

Xia Qing spoke calmly.

Lu Yang shook his head:

"The essence of 'buy one get one free' is not to offer discounts, but to attract new customers."

"If someone buys two drinks and can't finish them, what do they do? They share them with friends and colleagues. It's like giving away a free seat for every drink they give away."

Xia Ning's mouth opened wider and wider, her expression one of utter disbelief.

"But there's a premise here."

Lu Yang suddenly changed the subject.

"The product itself has to be excellent. If it doesn't taste good, giving away ten cups won't help. But our product..."

Xia Ning nodded vigorously, the rabbit hair clip making a clattering sound:

"It's delicious! Super delicious! Our product is unbeatable!"

Xia Qing then wrestled her wrists.

Anyone who dares to say our stuff is bad, she'll punch them away.

"That's fine then."

Lu Yang smiled and nodded.

He is also very confident in the quality of his products.

Xia Ning suddenly asked, "But boss, isn't it profitable for you to offer a buy-one-get-one-free deal?"

In the food and beverage industry, such as milk tea shops, the normal profit margin is only around 50 or 60 yuan.

If you offer a buy-one-get-one-free deal, there's basically no profit, and you might even lose money.

"deficit."

Lu Yang stated frankly, "We'll definitely lose money on the first day."

"That……"

"But do the math."

Lu Yang counted on his fingers for her:

"What is the cost of a cup of milk tea? The ingredients, cup, and straw cost at most five yuan, while the selling price is fifteen to eighteen yuan. If you buy one and get one free, the cost of the ingredients for two cups is ten yuan, and the revenue is fifteen to eighteen yuan, so you still make a profit."

Xia Ning blinked.

"And that doesn't even include subsequent repeat purchases."

Lu Yang added, "Thirty percent of the people we bring in on the first day will come back on the second day, and twenty percent of those who come back on the second day will become long-term customers."

"No matter how you look at it, this is a win-win situation."

Listening to Lu Yang's analysis.

Xia Ning felt a little dizzy.

Xia Ning: (@_@;)

"No, boss, how do you know down to the percentile?"

"Big Data Research"

Lu Yang smiled.

You have to understand, we live in the era of big data.

Xia Ning couldn't help but praise, "Boss, you're amazing!"

(๑•̀ㅂ•́) ✧

Lu Yang ignored the girl's flattery.

Then, he opened the memo app on his phone.

Social fission.

Xia Ning looked at these four words and honestly shook her head:

"Boss, what does this mean? I don't understand."

Lu Yang explained, "Simply put, it means getting customers to spread the word for you."

"How can I give it to them?"

Do you usually watch short videos?

"I keep scrolling! I scroll every day! I just can't stop!"

"Have you ever come across those really cute drink videos? You mean ones that are so visually appealing that you just want to take a picture and post it on social media?"

Xia Ning nodded vigorously: "Yes, yes, yes! I saw a layered milk tea drink online before, the gradient color kind, it was so pretty, I wanted to buy it right away!"

That's exactly what I mean.

Lu Yang pointed to the cup of green tangerine passion fruit tea on the table, "Look at the color of this cup."

Golden passion fruit juice settles at the bottom, topped with a layer of clear green tea, separated by a layer of crushed ice. The three colors are distinct, creating a gradient effect in the transparent glass.

It's very beautiful.

It's like a work of art.

"It looks good..."

Xia Ning scratched her head, "But what's the use?"

Lu Yang smiled and said, "Most girls are attracted to looks. Think about it, if a girl bought this milk tea, what would her first reaction be?"

Xia Ning thought for a moment.

What was the girl's first reaction?

and many more……

I think I'm a girl too.

"Photograph!"

She blurted it out almost instinctively.

What do we do after taking the photos?

Lu Yang smiled.

"Post it on WeChat Moments!"

That solves it.

Lu Yang snapped his fingers.

Xia Ning's eyes lit up again.

This moment.

She suddenly felt that her boss was too strong and too awesome.

She was surprised that Lu Yang had read her mind.

It's like I've been subjected to Tsukuyomi.

Lu Yang continued, "So the packaging for the new product also needs to be changed. We're using ordinary transparent cups now, which is fine, but the cup sleeves and straws need to be replaced."

"Boss..."

Xia Ning's voice trembled slightly: "How on earth is your brain?"

Why is it that everyone else is the same, but the boss is so smart?

Lu Yang rolled his eyes at Xia Ning, annoyed.

Stop flattering me and get to work.

"oh oh!"

Xia Ning stood at attention: "Yes, sir!"

(・∀・)ゞ

……

Xia Ning had just retied her apron.

The three were just about to begin the final preparations and promotion of the new product.

at this time.

The shop door was pushed open.

The wind chimes on the glass door tinkled once.

"Sorry, we're closed..."

Xia Ning spoke up subconsciously.

But he wasn't finished yet.

The other person has already come in.

The man who walked in was a middle-aged man, in his early thirties. He had his hair neatly styled and wore a watch on his wrist. I didn't know the brand, but it looked expensive.

He was carrying a briefcase and walked with his toes pointing slightly outwards.

As soon as he entered the room, his gaze went straight to Lu Yang.

Xia Ning's expression changed.

"It's you again?!"

Xia Qing stopped what she was doing and squinted her eyes.

She was ready to punch the man and send him flying at any moment.

The middle-aged man smiled and then waved his hand: "Don't be nervous, we're not here to cause trouble today."

His gaze passed over Xia Ning and landed on Lu Yang.

He looked me up and down for two seconds.

"You must be the owner here?"

Lu Yang replied indifferently, "What is it?"

The middle-aged man smiled, took out a business card from his pocket, and handed it over.

"Let me introduce myself. My name is Zhou Shuo, and I am the Regional Operations Director of the Wancha Hui chain brand."

Lu Yang took the business card and glanced at it.

Wan Cha Hui.

Of course he knows this brand.

It's a nationwide chain; there are several branches on this street alone.

"I may have been a little rude yesterday, I apologize for that."

Zhou Shuo spoke politely and respectfully, "I've come here today to have a talk with you in person."

Lu Yang didn't move, nor did he invite him to sit down.

"What are you going to talk about?"

"I plan to discuss a business deal with Boss Lu."

Zhou Shuo smiled and said:

"Your shop's recipes are quite good. I hope we can sit down and have a proper discussion."

Xia Ning immediately bristled: "Our boss already said we're not selling! Why are you still here?"

Zhou Shuo ignored her, his gaze fixed on Lu Yang.

"Young lady, business isn't something that ends with just saying 'I won't sell.'"

"Besides, you're just a day laborer, not the boss..."

He hadn't finished speaking.

Xia Qing suddenly took a step forward.

Zhou Shuo subconsciously took half a step back.

He clearly remembered being beaten yesterday.

This girl is amazing at fighting!

"OK."

Lu Yang reached out and stopped Xia Qing, then pointed to the table in the corner, "Sit down."

Xia Ning panicked: "Boss!"

Lu Yang patted her head: "Go do your work."