A sophomore in college starts by getting a marriage certificate with a female CEO.

"Try it."

Xia Qing glanced at the iced tea that was being pushed towards her.

She glanced at Lu Yang again.

Then I picked it up and took a sip quite naturally.

I chewed it carefully for a while.

A few seconds passed.

Xia Qing put down her cup and then said two words.

"It tastes good."

Lu Yang smiled.

Xia Qing is different from Xia Ning.

She won't flatter you, nor will she lie to please you.

If she says it's delicious, then it really is delicious.

There are perhaps a few details that need to be optimized.

But at least the first new product has been finalized.

"Boss, what's the name of this new product?"

Xia Ning leaned closer and asked curiously.

Lu Yang thought for a moment and said, "Let's keep it simple and call it Green Tangerine Passion Fruit."

Xia Ning frowned: "Isn't that a bit too straightforward? Boss, weren't your previous three flavors all very cultured, like 'Bo Ya's Broken String' and 'Awakening to Spring Mountains'... and this one is called 'Green Tangerine Passion Fruit'?"

"As long as you can remember it."

Xia Ning didn't speak, nor did she dwell on the name anymore. Whatever the boss said, she would do; all she needed to do was obey.

Lu Yang stuck the sticky note on the whiteboard next to the workbench.

He turned around and pulled out another peach.

The second one is Peach Oolong Tea.

"Boss, what should we make for the second item?"

Xia Ning was already leaning over the bar counter, her eyes fixed on him.

"Peach Oolong".

Wow! That sounds delicious!

Xia Ning's eyes lit up.

Lu Yang smiled but didn't say anything.

The logic behind Peach Oolong Tea is different from that of Green Tangerine Passion Fruit Tea.

The green tangerine passion fruit is refreshing, with a sweet and sour base, making it perfect for cutting through richness.

Peach Oolong, on the other hand, will take a different route.

Sweet but not cloying, with a fruity aroma that lingers on the glass.

The moment it was poured, the tea soup turned a pale pink color.

After Lu Yang prepared the mixture, he took a sip.

The sweetness of the peach comes out first, followed by the aroma of oolong tea, creating a rich flavor.

Moreover, the sweetness is just right, so you won't feel cloying after drinking it; instead, you'll want to have another sip.

"Give."

Lu Yang pushed the cup towards Xia Ning.

Xia Ning couldn't wait any longer, so she took it with both hands and gulped down a big mouthful.

Take a bite.

Her eyes actually reddened.

"Boss... this tastes so good..."

The aroma of this peach and its cool, refreshing taste...

This is not an exaggeration, it really tastes good.

Xia Qing took it too, took a sip, and this time her comment had one more word.

"It tastes great."

It has been upgraded from "tasty" to "very delicious".

Ok.

Significant progress has been made.

After all, it was already quite an achievement to get her to say even one more word.

Both new products were successfully launched.

"Boss, is there any more?"

Xia Ning's eyes lit up again, full of anticipation.

Lu Yang didn't answer, but turned around and rummaged through the shelves.

He's looking for something.

coconut.

It's not coconut milk, not coconut cream, it's fresh young coconut.

"Xia Ning, did you stock up on young coconuts when you went to restock?"

"Yes! It's in the cold storage. I just moved it in the day before yesterday!"

Xia Ning dashed off to the back.

Less than half a minute.

She ran back carrying two young coconuts, and with a cry of surprise, almost tripped at the doorway because she was running so fast.

For the third direction, Lu Yang wanted to create a raw coconut series.

It can be considered one of their signature features.

The usual method is to add coconut milk and coffee, but he added a thin layer of condensed milk in the middle to create a transition layer between the coconut flavor and the coffee aroma.

The first sip is milky, followed by the sweetness of coconut.

Then, the rich bitterness of the coffee slowly rises to the surface.

Three layers of texture, progressively layered.

"It's done."

Xia Ning was already drooling over it, her hand already reaching for the cup.

"Boss, I can..."

Lu Yang pushed the cup over.

Xia Ning took a bite, and her eyes widened immediately.

"Boss, this...this is a hundred times better than the coffee you buy outside!"

"It can't be a hundred times more exaggerated."

"Really! I've tried coffee from several other places before, and they were either too bitter or too sweet, but yours is just right! Plus, it has a coconut flavor after you finish it, but it's not cloying at all!"

Xia Ning became more and more excited as she talked, and the rabbit hair clip started to dangle again.

Xia Qing also took a bite.

There was a three-second silence.

"It tastes very good."

Ok.

There's one more word than before.

Lu Yang nodded.

All three new products are ready.

"Boss, when will the new products be available? How about tomorrow?" Xia Ning couldn't wait.

She was certain that once these three new products hit the market, they would absolutely crush most of the milk tea shops on the market.

"Don't rush."

Lu Yang shook his head: "Having products alone is not enough."

"what?"

Xia Ning blinked and scratched her not-so-bright head: "Not enough? Then what else do you want?"

Lu Yang looked towards the shop entrance.

There are more than a dozen milk tea shops on this street. They can easily create a collaboration or launch a new product, and with a wave of online promotion, they can instantly attract a huge amount of traffic.

What about yourself?

Independent stores with zero existing fan base, relying entirely on the product itself and word-of-mouth marketing.

Moreover, word-of-mouth spreads too slowly.

Especially in the first few days after a new product is launched.

If you don't make some noise, customers will have no idea you've launched a new product.

"Next comes... marketing."

Xia Ning tilted her head: "Marketing...?"

"No matter how good a new product is, it's useless if nobody knows about it."

Lu Yang smiled and said.

Xia Ning thought about it seriously:

"How about we post it on WeChat Moments?"

"..."

Xia Qing didn't look up, but the corner of her mouth twitched slightly.

I can't help but want to laugh.

Lu Yang said irritably:

How many people are in your WeChat Moments?

Upon hearing this, Xia Ning counted on her fingers.

Upon seeing this.

Lu Yang twitched the corner of his mouth.

This girl is actually serious.

How much less traffic do you have compared to other people's social media presence?

Xia Ning thought for a moment.

That's right.

"What should we do then?"

Xia Ning panicked.

Lu Yang spoke directly:

"Summer limited time offer, buy one get one free for three days only."

Xia Ning's mind raced for a moment:

"Boss, isn't this already a discount?"

"Discount?"

Lu Yang chuckled.

"A discount means selling at a reduced price, but mine is different."

"How is it different?"

"Look, on the first day of the new product launch, it's buy one get one free; on the second day, the second cup is half price; and on the third day, it goes back to the original price."

"And what about three days later?"

"The limited-time offer ends in three days, and sales will resume as normal."

Xia Ning scratched her head: "Then what's the difference between this and a discount?"

Lu Yang's smile remained unchanged.

"The difference is that with discounts you're begging customers to buy, while with limited-time offers you're afraid of missing out."

"Moreover, people have a natural desire to possess things that are scarce. If you tell him that this event is only for three days and that he will miss it, he will come to take a look even if he is not thirsty that day."

"Will this give us traffic?"

As soon as these words came out...

Xia Ning paused for a moment, then nodded emphatically.

Makes sense!

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