Outrageous! Who said my wife is vain?!

After careful discussion at the meeting, several marketing plans were finally selected.

First, it's essential to operate the official online account and produce a series of promotional videos.

Collaborating with online influencers and having them review and promote products, and even buying trending topics, all of these were approved.

In the offline event, Chu Yu slightly modified the collaboration plan between McCormick and Burger King. Instead of charging customers extra for sauces, customers would receive a McCormick trial gift pack simply by purchasing a Burger King meal or spending over 89 yuan.

Product promotion activities in shopping malls, office buildings, and other locations are also approved.

Chu Yu's maternal uncle, Zhao Ruohan, owns a group whose most important business segment is a nationwide chain of supermarkets.

With just a word, they can get Wayme's products into supermarkets across the country and even help with promotions.

In addition, Chu Yu has made many business friends in the past year or two, and they can help each other out to some extent.

He rejected the idea of ​​a press conference, believing it to be inefficient and useless.

Mingxi, the "boss lady," was overjoyed and excited to learn that Weijiamei was about to be launched on the market.

I've been thinking for the past few days about how to shoot a video or do something else to promote my brand.

He had already planned it all out. If Weijiamai became a huge hit, he would ask Brother Chu to let him move to a luxury villa with a private garden.

Since Chu Yu introduced Mingxi to his family last time, Mingxi has also visited Zhao Ruoying at the Lin family several times with gifts.

Zhao Ruoying also carried out the established plan and was very affectionate towards Mingxi, which made Mingxi love going there even more. Every time she went there, she would drool over the luxurious manor-like residence of the Lin family.

Seeing how enthusiastic Mingxi was and how much he cared about his business, Chu Yu smiled and promised him a big reward if the publicity was effective.

Mingxi then put in even more effort, mobilizing those around him to help him come up with ideas, which made Cheng Yao complain that he had never been so attentive to auditions for the film crew.

However, this meeting only finalized the general direction of the publicity plan. The specific details of the implementation of the activities still need to be discussed. These details will have to be considered by the people who are responsible for the actual execution.

While preparing for promotional activities, Weijiamei is also planning to open online stores on three platforms: Douyin, Taotao, and Dongdong.

In order to adapt to the expanding online shopping population, diversified market demands, and changes in people's consumption habits.

For better product promotion and precise marketing, opening an online store is a must.

As for the traditional distributor model, Chu Yu has no intention of giving it up, as each business model has its own unique advantages.

By leveraging the sales network and channel resources of distributors, local markets can be expanded rapidly.

By leveraging its warehousing and logistics capabilities, distributors can reduce operating costs; by utilizing its understanding of the local market, it can improve sales efficiency; and distributors can also share market risks with the brand.

Once Wedgman gained a reputation online, distributors from all over the country naturally came to them seeking to become agents.

......

Li Yaqi, whose online name is Qiqi Loves Meat, was a small internet celebrity with over 200,000 followers.

Riding the wave of Burger King's success, and through his own hard work, he rose to fame and now has over two million fans.

At the height of her popularity, she signed with a well-established MCN agency in the industry. With a company, she no longer had to work alone.

The company developed a career development plan for her based on her fan base and personal characteristics, and the videos she filmed also had a team to help plan and assist in production.

With the company's help in managing her business, her fan base has grown significantly, and she has received many more business offers.

However, every advantage has its disadvantages. After signing with the company, her data traffic pressure increased day by day.

The operations team would create spreadsheets every day, share the data in the group chat, tag each member individually, and analyze why newly released videos were performing poorly while others were performing well.

Why have I been losing followers lately? Why haven't I gained any? Someone in the same industry is having a really tough time lately… It's giving me a real headache!

That day, Li Yaqi suddenly received a call from someone claiming to be a brand promoter for Weijiamei, a new company under Qianwei Group, which is part of the same group as Burger King. The caller said directly that he wanted to do business promotion with her.

After confirming the person's identity, Li Yaqi agreed almost immediately.

She was worried about what videos to shoot, as her recent data usage had been consistently low.

I was originally thinking of making a Burger King challenge video. She makes a Burger King-related video when her internet traffic is low.

Fans loved it, commenting things like "My youth is back" and "As expected, you still have to watch Kiki eat Burger King."

She did a lot of promotion for Burger King, and Burger King's marketing department even sent her a lot of discounted annual cards and merchandise.

Li Yaqi had a premonition that she had seized another great opportunity. How could a sauce made with the same ingredients as Burger King, produced by a new company under the same group, not be a hit?!

Of course, Li Yaqi is not the first internet celebrity to be contacted, nor will she be the last.

Weijiamei's promotion specialists contacted hundreds of online celebrities across various provinces and cities.

The top leader has spoken: don't skimp on expenses, we must make the first shot a success.

......

In today's world of advanced internet technology, online is always faster than offline.

Even before any offline promotional activities began, various reviews and promotional videos of Weijiamei had already appeared online.

The video types are diverse.

There are food preparation tutorial videos where an online influencer stands in their own kitchen, marinating various ingredients with McCormick seasoning while introducing product information...

There are also challenge-based challenges. One internet celebrity stood in a room decorated as a "food laboratory" and passionately announced that he would use various seasonings and sauces from McCormick to create 10 different types of dishes...

Some videos are daily life vlogs, depicting a leisurely day with healthy homemade food, and McCormick products are seamlessly integrated into the entire video...

Some posts feature dormitory food, depicting a vibrant university dorm where several roommates sit together, take out McCormick products, and teach each other how to make quick and easy meals for the dorm…

....

There are interactive parent-child kitchens where internet-famous moms and dads bring their adorable kids to a cozy kitchen and use McCormick products to make food together. The scene is heartwarming, complete with the kids' delighted faces after eating the food…

There are categories about single people living alone, where people don't take life for granted, and living alone is a choice, and one can still enjoy good food even when alone...

....

Video types and blogger types can be said to encompass all types available on the market.

We guarantee that no matter what type of videos consumers like to watch, they can basically find Weijiamei on their feed.

After all, no matter what kind of entertainment people like in their daily lives, they still need to eat, and they are all potential customers of Weijiamei.