Outrageous! Who said my wife is vain?!

The influencer's popularity and fans, the marketing department's paid promotions, plus the inherent traffic brought by the "Burger King" endorsement.

Even before its official launch, the brand "Wei Jia Mei" had already gained widespread fame, sweeping across the internet and topping the trending searches.

The food in the video made many people's mouths water, and they searched everywhere online for it and links.

Of course, the popularity generated by Chu Yu and Ming Xi beforehand also played a part in this.

"Thanks to the paparazzi," Chu Yu seems to have become one of the "internet celebrity bosses."

The higher you climb, the colder it gets: Ugh! I've been seeing so many videos about McCormick these past few days, can anyone tell me where I can actually buy it?!

Baby Jing: Where is the manufacturer located? Where can I buy it?

Name can be changed within 30 days: Check out @Mingxi's videos to see more. Weijiamei is a new brand launched by Burger King, specializing in seasonings.

Zhang Funny: Ahhhhh! Where can I buy it?

Lemon Maruko: Is there a link? Please provide the link!

Spicy potato pancakes: Why can't I find them anywhere online or buy them? I've even asked at supermarkets, and they don't carry this brand.

Good luck continues: During her live stream, Qiqi mentioned that the product isn't currently sold in stores, and what she showed in her video was a trial pack. She added that the brand will soon open an online store on Douyin (TikTok).

Sisters! I know, it's the same sauce as Burger King!

A faint smile: Qianwei has just launched a new seasoning brand! Mingxi's wealthy boyfriend is the boss!

A mischievous pig: @Weijiamei caught a suspected official account

Sunflower Lover: Go for it, brothers and sisters! Go ask in the Burger King livestream!

Yi Xiaoxin: Burger King stores are now giving away McCormick seasoning with every meal purchase, it's super delicious! Unbeatable!

Come to my bowl: I need a proxy buyer!

I don't eat grape skins: Please help me buy them!

Wang: I need someone to buy this for me!

McDonald's Crisps: Oh my god, they're finally selling sauces separately! Burger King's tomato sauce is so good for soup, I swear it's not some kind of culinary disaster.

Oh my god! @BurgerKing @ChuYu, why haven't you opened a store in Harbin yet?! Ahhh!

Eat well and drink well: Support Xixi! Xixi is truly all-around amazing! She can even cook! For directions to Weijiamei Cuisine, check out the owner @Mingxi

Flying Fish: Burger King has released a video, and McCormick is the same factory that makes the same products as theirs!

....

People who searched based on the comments found that Burger King's official account had indeed posted a video and even tagged Wedgman's official account to drive traffic to it.

The Weijiamei account also released a series of videos, including the brand story origin, the seasoning research and development process, raw material selection, production process exploration, taste test feedback, and more.

The video also introduced the collaboration between Wedgman and Burger King, as well as some offline promotional activities with gifts.

However, the release date, which is what people most want to know, was not mentioned at all, inevitably leading to another wave of comments.

Cold-blooded contractor: Click the link, click the link, I'm going to buy it all!

A guiding light: When exactly will it go on sale? When exactly will it go on sale? When exactly will it go on sale?

I don't like sweets: The boss is so handsome, the boss is so handsome, I'm in love!

Little Pa is the cutest: Boycott Myung-hee! Boycott Burger King! Boycott McCormick!

A Moment of Paradise: Don't keep us in suspense! Go on sale now!

Sticky corn: Don't keep us in suspense! Start selling now!

Go go go: Don't keep us in suspense! Start selling now!

Katyusha: Oh my god! He's so handsome my legs are weak! I'd let Mingxi be the boss! I'll be number two!

Onion Ring Chicken Wrap: Students, please don't pay too much!

Crabs walk upright: @ChuYu @MingXi wish you great success! Support Weijiamei, support XiXi!

You idiot: Surely they must have it in physical supermarkets too, right? Beijing should be the first to have it, right? Ugh! Which supermarket in Beijing sells it?

My Little Prince: Congratulations to Xixi's boyfriend on starting his new company! Wishing him great success!

September Stars: How much does it cost? How much does it cost?

Peace and Smooth Sailing: Please don't make it too expensive! I really love Burger King's sauces, please don't make them too pricey!

Get rich quick, get rich quick, get rich quick: Are you still hiring? Are you still hiring? Are you still hiring?

Designers are so hard to book: Ahhh! The boss finally isn't deaf anymore! They're finally going to sell the same sauce! I absolutely love Burger King's sauce!

Nuts with soy sauce: @ChuYuzhu wish you great sales! Remember to buy Xixi a few more bags.

Lucky Goose: Just because the boss is with someone like Mingxi, I won't buy his stuff! Boycott Burger King! Boycott McCormick!

....

In fact, no matter how many times netizens flooded the comments with messages, Chu Yu couldn't see those so-called threats of boycott, and his employees wouldn't report them to higher authorities.

If Chu Yu ever felt like it and glanced at the comments section of his own account or the company account, he would only scoff and sigh at how there were so many brainless people these days.

Mingxi couldn't see that he had filmed a cooking tutorial video to promote Weijiamei.

Using McCormick's seasonings with various high-end ingredients to make delicious food, the comments section is full of praise from fans.

There might still be some criticism on Weibo, but Douyin is full of compliments, people gushing over his looks, his skills, and praising him as a great chef—everyone's words are more pleasing than the last.

Since Mingxi and Chuyu officially announced their relationship, many variety shows have wanted to invite him as a guest, especially gossip talk shows, because everyone likes to generate buzz.

Mingxi rejected all the offers, but Zhao Haiting recommended him to audition for the third male lead role in a big IP project, and Mingxi landed the role in one fell swoop.

The start date for joining the production team hasn't been set yet; we're waiting for notification. However, the contract has already been signed, so there shouldn't be any situation where I'm stood up.

However, it feels a bit like a pre-arranged, perfunctory process. The female lead is an old acquaintance, Meng Yiyao, a talented young actress who recently won an award.

Mingxi couldn't say whether she liked or disliked Meng Yiyao; she just felt that Meng Yiyao was an ordinary friend, and the two would occasionally chat on WeChat.

After he and Chu Ge officially announced their relationship, Meng Yiyao even called to congratulate him.

That day, Mingxi was relaxing at home when he suddenly received a call from his personal consultant.

The other person's voice was gentle and sweet, "Dear Mr. Ming, hello! I am Sun Danni, your exclusive consultant for the Kaya brand. It is an honor to speak with you at this moment."

"Hmm, have any new styles come out recently? Give me a call," Mingxi said casually.

"No, Mr. Ming, I apologize for bothering you today, but I have another piece of good news to tell you."

"you say."

"Okay, Mr. Ming, our Kaya brand will be holding a high-end jewelry exhibition at the Prince's Mansion in Beijing at 10:00 AM on the 15th of this month."

"A brand new collection of high jewelry that has never been shown to the public before will be launched at the event. Many celebrities and fashion icons will be invited to enjoy this jewelry extravaganza. There will also be a private dinner for important guests in the evening."

"Given that you have always been one of Kaya's most valued clients, we cordially invite you to this grand event."

"We have reserved a VIP seat for you. Would December 15th be a convenient date for you to attend?"

In fact, when Mingxi heard the phrase "a brand new collection of high jewelry that has never been made public before", her big eyes started to light up.

Of course he had to go to such an occasion; how could he be absent?! Without even thinking, he agreed, "Okay, I'll go."

Sun Danni, on the other end of the phone, continued in a gentle tone: "Okay, Mr. Ming, thank you very much for your participation. I will send someone to deliver the invitation to your address later."

"If you have any special requests or need our assistance, such as if you want to invite a few friends to join you, or if you have special preferences for food, please feel free to let me know, and we will do our best to meet all your needs."

Do you have any further questions or thoughts?

"That's all. I remember we have WeChat, right? If you need anything later, I'll let you know on WeChat." Mingxi couldn't think of anything she needed her help with at all.

"Okay, Mr. Ming, then I won't bother you any longer. If you have any questions about the event or Kaya products later, please feel free to contact me."

Thank you again for your support and patronage of Kaya. We look forward to seeing you at the event. Have a wonderful day, goodbye!

"Okay, bye-bye!"

After hanging up the phone, Mingxi began to plan what to wear and what accessories to use on the day of the event.

In that kind of setting, everyone present will be dressed to impress, and he can't fall behind!

......