Outrageous! Who said my wife is vain?!

She successfully got her family to accept Mingxi and dealt with all the messy gossip news online.

With his subordinates handling the rights protection matters, Chu Yu was finally able to focus his attention on the new company.

In her spare time, Mingxi usually finds ways to amuse herself. She's clingy but doesn't really bother Chu Yu's work.

Currently, all the necessary procedures for Weijiamei to open and operate normally have been completed.

The company's organizational structure has been established, and managers of various departments, as well as production-related professional and technical personnel, workers, and quality inspectors, are basically in place.

We are currently conducting training for all employees, covering topics such as corporate culture, company rules and regulations, procedures, food safety knowledge, and operational skills.

McCormick's company location differs from Burger King's processing plant.

As long as the surrounding transportation is relatively convenient, the water and electricity supply is stable, the environment is clean, and the surrounding supporting facilities and labor resources are relatively complete, it will be fine.

After all, the seasonings and sauces produced have a long shelf life and do not have any special requirements for storage conditions.

Unlike Burger King products, which are immediately frozen and delivered to stores as soon as possible after production.

After weighing various factors, Chu Yu purchased a factory with a total area of ​​more than 5,000 square meters in an industrial park in the suburbs of Beijing, where land prices were lowest, to serve as the production and office space for Weijiamei.

The previous owner of this factory produced puffed food and snacks. For various reasons, he immigrated to Southeast Asia and moved the factory there as well.

Since the factory previously produced food products, many layout changes were unnecessary. After a simple planning and renovation, production could begin once the equipment and instruments were brought in.

After extensive preliminary market research and data analysis, we studied the product types, quality, prices, market share, and marketing strategies of our competitors in the same industry.

Then, taking into account the preferences and consumption habits of the customer base, as well as the development trends of the condiment industry.

After multiple rounds of research and development and internal tasting, Chu Yu and the R&D department staff have basically finalized the first batch of products that Weijiamei will launch to the market.

There are five types of powdered compound seasonings: Orleans-style seasoning, savory seasoning, spicy seasoning, Chinese barbecue seasoning, and compound curry powder.

All of the above seasonings do not require any additional seasoning. Consumers only need to add the appropriate amount of seasonings to the ingredients according to their own taste, heat and cook them to make a delicious dish with perfect color, aroma and taste.

Originally, Chu Yu only planned to launch the above-mentioned powdered seasonings for the first batch of products from Weijiamei, but the demand for Burger King sauces was too high.

Many consumers leave messages every day in Burger King's live stream room, under his account, and under Chu Yu's account, requesting that Burger King sell sauces separately.

By the way, recently another Mingxi account has appeared, tagging him in all sorts of creative ways, urging him to tell his husband to quickly start selling sauces separately.

Mingxi was overjoyed to see this, and she actually mentioned it to Chu Yu several times.

Responding to consumer demand and having acquired a suitable factory, Chu Yu opened several more sauce production lines.

Therefore, the first batch of products from WeJiaMei will also include the same tomato sauce, salad dressing, and sweet chili sauce as Burger King, for a total of 3 sauces.

Once the product formula was confirmed, all the necessary production equipment, such as reaction vessels, mixers, filling machines, sterilization equipment, and packaging machines, were also in place.

After the machine is debugged and trial production is successful, necessary marketing and promotion are still necessary before mass production and market launch.

The core topic of today's meeting is also this: confirming the marketing plan for Weijiamei.

In order to better coordinate and oversee the business of Qianwei Group, Chu Yu made slight adjustments to the senior management positions.

He himself served as the group's president, responsible for overseeing the group's business operations and coordinating resource allocation and collaborative development among its subsidiaries.

Lin Chuan serves as the General Manager of Burger King and also as the Group's Strategic Executive Officer.

The current general manager of Weijiamei, Li Jiayun, is 38 years old and has dual master's degrees in food science and business administration from prestigious universities.

He has worked in large condiment manufacturers and well-known food companies, with more than 8 years of corporate management experience, including more than 5 years as the company's vice general manager.

He is familiar with the overall operational processes of companies in the same industry and has the ability to coordinate across departments and integrate resources. He is a talent that Chu Yu recruited with a large sum of money.

Today's attendees are all department heads from the new company, Weijiamei. Half of them are familiar faces to Chu Yu, and the other half are newly recruited talents.

As the host of the meeting, Li Jiayun spoke first: "President Chu, President Lin, regarding the publicity and promotion before the brand launch, after several meetings and discussions, we have finally selected 10 plans. Next, Director Zhou from the sales department will introduce them to you."

Chu Yu nodded slightly and said, "Okay."

Sales Director Zhou Yuqing smiled and nodded to the three leaders before standing up and going to the front of the large screen to begin explaining the plan using the PowerPoint presentation.

"President Chu, President Lin, President Li, and colleagues, I will now explain and introduce the 10 marketing plans to be selected."

"To maximize the effectiveness of our publicity efforts, we can adopt a combination of online and offline methods."

"Online social media marketing involves creating an official account and releasing promotional videos. The video content can showcase the various efforts our Weijiamei R&D team has made to overcome challenges."

"To find the best ratio, the team tasted hundreds of spice combinations. The video includes the researchers' inner monologues and interesting discussions to increase its appeal."

....

"We collaborate with online influencers to promote our products, and at the same time, we purchase promotional slots for trending topics to attract more users and increase brand exposure through refined operations."

"Offline, we've partnered with Burger King to design a 'trial condiment combo,' offering a free sample pack of McCormick condiments for just a few dollars more."

"Burger King has added a lucky draw event. Customers who spend a certain amount can participate in the lucky draw. Prizes include Burger King merchandise, Burger King discount cards, coupons, and a McCormick seasoning gift pack, which includes trial packs of the entire product line."

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"We conduct promotional activities in high-traffic areas such as shopping malls and office buildings, setting up display stands with various delicacies made with our McCormick seasonings, offering free samples."

"At the same time, we can set up some lucky draws or giveaways of small gifts to attract foot traffic."

"We will hold a new product launch event, inviting media reporters, industry experts, well-known figures in the catering industry, online food bloggers, and some Burger King customers to participate..."

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