Reborn in 08, Public Enemy of Competitors

Shen Mo and his team were busy preparing, and all the pages on YiTaoGO were changed to "Double Eleven" special pages.

The overall sophistication and style of the website were instantly elevated!

Just as the keyboard clicks were at their loudest, Fan Jin strode in and knocked on the door.

Shen Mo turned his head: "Teacher Fan, what brings you here?"

"I just came to say hello. The Cybernaut Cup College Student Entrepreneurship Competition is on the 11th, don't forget."

Fan Jin looked like a homeroom teacher coming to urge students to finish their homework, with his hands on his hips.

Shen Mo slapped his forehead, suddenly realizing that there was such a thing.

"You haven't forgotten, have you?"

Fan Jin raised an eyebrow.

"How could that be, Teacher Fan?"

Shen Mo remained expressionless: "But as you know, I have a lot on my plate, and lately I've been focusing all my energy on YiTaoGO's Double Eleven promotion."

"It won't take up much of your time. The Cybernaut Cup College Student Entrepreneurship Competition is divided into two stages: the preliminary round and the final round."

Fan Jin waved his hand: "The 11th is just the preliminary round. The participating teams only need to submit a complete business plan for the judging panel to select. You don't need to be there in person."

Shen Mo raised an eyebrow. "What about the final?"

Fan Jin paused for a moment, then said, "It is estimated that all the shortlisted teams will come to Hangzhou in May or June next year to participate in the on-site defense."

Shen Mo was surprised. "So long?"

"There are probably a lot of teams signing up this time. I heard that more than 150 universities across the country may participate in the competition."

Fan Jin asked, "In the end, only 36 will be selected from them to enter the finals, so the principal asked me to ask you if you have confidence?"

"Teacher Fan, let's put it this way."

Shen Mo said with certainty, "Before Singles' Day, they saw me as a frog in a well, only seeing the moon when I looked up. After Singles' Day, they will see me as a mayfly seeing the blue sky."

Fan Jin was taken aback by those words. "Are you really that confident?"

Shen Mo curled his lip, "With the current size of our YiTao GO, participating in this kind of entrepreneurship competition is a complete game of cat and mouse."

Fan Jin, having received confirmation, left satisfied, and immediately took out his mobile phone to inform Principal Kong.

Shen Mo beckoned Zhong Xue over, "Senior, you'll be in charge of the business plan."

"I've already prepared everything for you."

Zhong Xue rolled her eyes and pulled a file folder from the table, slamming it in front of him.

Shen Mo opened the document and flipped through it; it contained dozens of pages detailing market prospects, business strategies, team composition, and financial forecasts.

"It has to be a senior student."

After carefully putting away the project proposal, I remarked with a sigh, "How's the SMS API deployment going?"

"Everything is in place and ready to send text messages about the 100 million yuan subsidy for Double Eleven to users of China Mobile, China Unicom and China Telecom at any time."

Zhong Xue pushed up her glasses.

"good!"

Shen Mo and the members of the testing team reviewed the "100 million yuan subsidy" red envelope logic and backend code again.

Only after confirming there were no bugs did the technical team import the user data into the system and push out Double Eleven preview messages to all users across the network in batches.

These days, Singles' Day is nothing like the fancy tricks of the past. There are no pre-sale deposit inflation, no cross-store discounts or bundling, no live-stream shopping cart grabbing coupons, and no ten-day promotion from pre-sale to the main event and then to the encore.

YiTaoGO's first Double Eleven event will only last for one day.

Moreover, the gameplay is simple and straightforward: users receive red envelopes, which can be used for shopping discounts, and the discounts are valid until they are used up.

Just like Pinduoduo's "10 Billion Yuan Subsidy" program, although it's impossible to reach 10 billion yuan, it's still possible to get 100 million yuan in subsidy red envelopes.

"Brother Mo, all of our 1 million yuan in red envelopes are coupons."

Yuan Hua felt uneasy. "What if the user receives it and calls us unethical?"

"What are you cursing about? They're thanking us right now!"

Shen Mo scoffed, "Where would they have found a better shopping festival before?"

As soon as the words were spoken, everyone received a text message from YiTaoGO offering a "100 Million Yuan Subsidy Red Envelope".

"【EasyTaoGO】100 Million Yuan Subsidy Red Packet Has Arrived! Dear user, congratulations on receiving a 1 Yuan exclusive red packet subsidy, with a maximum discount of 80 Yuan! Click the link to claim now, reply with T to unsubscribe."

In an instant, users of YiTaoGO all over the country were the first to click on the link.

In this era when pyramid schemes and telecom fraud are not yet rampant, most people are still very naive and tend to trust the websites they frequently visit.

Upon clicking through, it turned out that the so-called 100 million yuan subsidy and 100 yuan exclusive red envelope were all gimmicks.

The accounts on YiTaoGO are filled with discount coupons and red envelopes, which can only be activated after making a purchase.

While many people complained about it, many more were pleasantly surprised.

In particular, it was discovered that the scope of the Double Eleven discounts even included clothing, department stores, 3C digital products, home appliances, and furniture.

Buy an OPPO phone, originally priced at 1499, and with rebates and subsidies, you can get it for 1199, which is roughly equivalent to a 20% discount.

I bought a down jacket and got a discount of over 100 yuan thanks to rebates and subsidies, which is 25% off.

For items like sneakers and cosmetics, even with rebates and subsidies, the lowest discount is 20%.

One person tells ten, ten tell a hundred, and online shopping enthusiasts, group leaders of purchasing agents, and students flock to it like cats smelling fish.

As a result, a large number of well-meaning people appeared on forums, online communities, and QQ groups to place orders on behalf of others.

Not only do they waive handling fees, but they also claim they can offer a 5% discount, which can easily fool unsuspecting people.

However, there are also quite a few smart people who quickly discovered their profit-making methods. The smart ones directly followed their trades, the shrewd ones registered themselves, and a group of people directly exposed their tricks in the posts, warning others not to be fooled.

Forget about using a proxy buyer, just buy it yourself on YiTaoGO!

………………

On the screen in Room 308, the number of pre-sale orders and sales revenue for the day were displayed in real time.

"Brother Mo, quite a few people are taking advantage of us!"

Lu Wenbin said unhappily, "Especially those e-commerce resellers, some of them placed more than a dozen orders. Shouldn't we do something about it?"

"Fengzi, what do you think?"

Shen Mo cast an inquiring glance.

"Change the limit on the number of registered users from the same IP address from 5 to 3, and then limit the number of times the same account can make purchases from the same merchant..."

Qin Feng replied without hesitation, "This should be able to stop most professional resellers."

Shen Mo clapped his hands. "Fengzi, that's great!"

Lu Wenbin was taken aback: "Brother Mo, aren't we going to ban their accounts?"

"On such a joyous occasion, let's not ban their accounts. These e-commerce resellers are actually supporting our business."

Shen Mo smiled. Compared to the small amount of money he got taken advantage of on YiTaoGO, whether he could make a name for himself on Singles' Day was more important.

With impressive results, not only can YiTaoGO's valuation rise further, but it can also gain greater leverage in subsequent negotiations with e-commerce platforms such as Jingdong regarding rebate rates and settlement periods.

As a result, in the following days, the budget from the external investment team flowed out like water from a tap that had been turned on.

On Singles' Day, the advertising spending of just a few major video websites and three major portal websites reached 300,000 yuan, which is five times the usual amount.

QQ Zone is also actively cooperating with YiTaoGO's Double Eleven promotion, and the engine of social e-commerce is gradually gaining momentum.

The event page of "Everyday Farm" even features a joint promotion: "Get coins for shopping, get fertilizer for placing an order."

With such encouragement, the moment of midnight on the 11th officially arrived, and the army of online shoppers who stayed up all night mobilized in full force.

Orders fell like snowflakes.

At 1:17, the number of orders exceeded 1.

At 3:44, it surpassed 3.

By 9:46 AM, the number of orders had exceeded 10!

At 11:42, the daily sales exceeded 1000 million, and even headed towards the 2000 million and 3000 million mark!

The butterfly that launched YiTaoGO gently flapped its wings and immediately stirred up a fierce storm in the e-commerce industry.