Reborn in 08, Public Enemy of Competitors

November 8th, penguins.

In the conference room, the latest data charts from QQ Space and Paipai.com were scrolling on the projection screen.

Wu Xiaoguang stood in front of the screen and circled several eye-catching numbers with a laser pointer.

"Monthly login users have exceeded 1.5 million, and the 2000 million new active users added this month are almost all driven by 'FarmDay'."

"That 5% is well worth it!"

Ma Huateng leaned back in his chair, a satisfied smile on his face.

Wu Xiaoguang said, "Yes, and in terms of revenue, in addition to SP business and item income, players' willingness to recharge Yellow Diamonds in order to get more fertilizer items every day has soared to an unprecedented level. Compared with last month, there are 200 million more Yellow Diamond users."

Ma Huateng picked up his teacup. "QQ Space is doing well, but what about social e-commerce?"

"We are already fully implementing Shen Mo's plan on QQ Space."

Wu Xiaoguang was straightforward.

Let me elaborate.

Ma Huateng put down his teacup and interlaced his fingers.

Lin Qingsong received a signal from Wu Xiaoguang and immediately tapped the page-turning laser pen, causing the PPT on the screen to turn.

"Just as Shen Mo said, the core of content seeding is users sharing their real experiences and achieving word-of-mouth viral growth through social relationships."

"Therefore, QQ Space launched the 'Share' function, which allows users to share products, blogs, and albums to their Space Moments with one click."

"Whether it's an acquaintance or a stranger, anyone who wants to buy can be redirected to YiTaoGO via the attached link."

"For each successful referral, the sales associate can receive a rebate bonus or a coupon from Paipai.com."

"In addition, group buying activities can be launched through methods such as 'share for rewards' and 'friends help'."

Wu Xiaoguang added, "If users make purchases on YiTaoGO or Paipai.com, they can upload their 'buyer's show' to their QQ space and photo album with one click, and it will automatically include links to related products."

"Not only can you get cashback bonuses and discount coupons, but you can also get farm coins, props, and seeds."

Lin Qingsong summarized: "This forms a closed loop of 'sharing - product seeding - ordering - rewarding - sharing again'."

"This is like turning users into 'tap water' to irrigate YiTaoGO and Paipai.com."

A hint of admiration flashed in Ma Huateng's eyes.

"Just like you said, Pony."

Wu Xiaoguang nodded. "Paipai.com has been revitalized. Both the number of users and sales have clearly begun to improve."

"It seems we all underestimated Shen Mo and his social e-commerce."

Ma Huateng said solemnly, "He's not simply doing e-commerce, nor is he doing QQ Space. He's connecting games, e-commerce, payment, and marketing around the core of social interaction. This is much more difficult than a single product line."

"It's a pity that someone like Shen Mo can't be used by Penguin."

Wu Xiaoguang sighed softly.

"Fortunately, Shen Mo is now considered a friend of the penguin, not an enemy."

Ma Huateng also felt regret.

"If we're talking about enemies, QQ Zone's biggest enemy right now is Renren.com."

Wu Xiaoguang nodded. "As far as I know, Chen Yizhou is pushing a game called 'Happy Farm' that is similar in gameplay to 'Everyday Farm'."

………………

As soon as the company launched "Happy Farm" five minutes ago, Xiaonei.com immediately stopped its internal development and instead allocated traffic to promote it with all its might.

The news quickly reached Shen Mo, Yuan Hua, and others, causing an uproar throughout the company.

"This is absolutely shameless!"

Lu Wenbin said indignantly, "Everyday Farm has only been online for less than a month, and it's already been completely copied!"

Yuan Hua also jumped up in protest: "Brother Mo, we can't just let this go!"

"You can't say that; maybe it was just a coincidence."

Shen Mo touched his nose, a half-smile playing on his lips.

Only those who have wronged you know how wronged you are.

"Brother Mo, you're just too generous and too kind."

Yuan Hua was so anxious that he kept stamping his feet.

"Exactly! Plagiarism and copying deserve to be condemned by everyone!"

Lu Wenbin chimed in, "Brother Mo, shouldn't we think of a way to mess with him?"

There are plenty of solutions.

Shen Mo held up one finger. "First of all, you have to be good yourself. As long as our 'Everyday Farm' is good enough and the gameplay is fun enough, no matter how many knock-offs come, they can't beat us."

"Boss, in the next update, will you include the title system as well?"

Liu Yang understood immediately and offered his opinion.

Shen Mo nodded: "The 'Everyday Ranch' project should also be put on the agenda."

Liu Yang said, "Once Zhangle completes its expansion, we will immediately begin the development of 'Everyday Ranch'."

"In addition to this, we must also take up the weapon of law."

Shen Mo held up another finger. "Have Zehou Law Firm file a lawsuit against Five Minutes in the name of Zhang Le."

"Oh, sue them?"

Yuan Hua was stunned. "This...can we sue this?"

Everyone looked at each other in confusion. Lu Wenbin hesitated and said, "Yeah, Brother Mo, playing the same game doesn't count as infringement, right? Otherwise, Tencent would have been sued to death long ago, and they still wouldn't be called 'Nanshan Invincible'."

"I'm not fighting this copyright infringement lawsuit in order to win."

A hint of mockery flashed in Shen Mo's eyes.

"The boss has already communicated with Attorney Lin."

Zhong Xue explained, "Five Minutes is smaller than Zhang Le, with only 5 people. They've run out of funds developing 'Happy Farm.' We can use legal means to buy Five Minutes time and energy..."

"With five minutes spent running around dealing with lawsuits, how can they possibly keep up with game updates?"

Shen Mo smiled and glanced around.

"hiss!"

Yuan Hua gasped, "Holy crap, Brother Mo, that's ruthless!"

"Is this what you call ruthless?"

Shen Mo disagreed, "We also need to label Happy Farm as a pirate, plagiarized, and knock-off in the public opinion, and firmly establish ourselves on the moral high ground. In this way, no matter how much Renren promotes it, I believe most players will not touch the knock-off."

Everyone's hearts skipped a beat. Was it really necessary to destroy someone's spirit as well as their character?

"third!"

Shen Mo extended his third finger.

"There's a third one?"

Lu Wenbin was extremely surprised.

"Of course, you haven't forgotten that Singles' Day is just around the corner."

Shen Mo looked around. "In our YiTao GO pre-sale, besides the exclusive sale on Paipai.com, how could we forget to collaborate with 'Everyday Farm'? We can use the seeds, props, scenes, points, etc. given away in the event to drive traffic to YiTao GO!"

They listened with great enthusiasm, their left hand holding a shopping guide platform, their right hand a social gaming platform, and in the middle, a traffic tap from QQ and QQ Space.

With three measures combined, who can stop us this Singles' Day!

With a calm and confident expression, Shen Mo looked at the computer screen and saw that YiTao GO's total number of users had reached 976 million.

We're only 1000 short of 24 million!

It will be achieved before Singles' Day! Then, the real show will begin.

………………

In the office on Renren.com, Chen Yizhou looked at the soaring data of his competitor, QQ Space, feeling both angry and anxious.

A knock on the door brought me back to reality.

The secretary rushed in. "Mr. Chen, I just received a call from Five Minutes Company. Something's happened to 'Happy Ranch'."

"What happened?"

Chen Yizhou's heart skipped a beat. "Happy Ranch" was now the main force on Renren.com to compete with QQ Space and "Everyday Ranch".

The secretary said in a flustered voice, "Lingyun Technology, the developer of 'Happy Ranch,' has joined forces with Tencent to send a lawyer's letter to Five Minutes Company, demanding that they stop the infringement of 'Happy Ranch.'"

"One who stays near vermilion gets stained red, and one who stays near ink gets stained black. This Shen Mo, following the penguin, has also become a rogue!"

Chen Yizhou snorted coldly.

The secretary asked, "Mr. Chen, what should we do?"

"What else can we do? Of course, we'll do everything we can to support them for five minutes. Haha, similar gameplay, and that's considered copyright infringement?"

Chen Yizhou's face darkened. As a seasoned fox, he naturally guessed Ma Huateng and Shen Mo's sinister intentions.

Damn it, they're trying to wear us down for five minutes with the law and public opinion!

How could Shenmo be so wicked!