Reborn in 08, Public Enemy of Competitors

At dusk, Ali Baba.

Jack Ma sat at his desk and slowly asked, "Is the news that YiTaoGO's single-day sales exceeded 3500 million yuan reliable?"

"The news is posted on Tencent's portal website."

Cai Chongxin sat facing him and said, "From what we understand, Paipai.com benefited a lot from YiTao GO this time, with more than 100 million new users and daily sales exceeding 500 million."

Jack Ma pressed further, "What about YiTao GO?"

"This Singles' Day brought them at least two to three million new users."

Cai Chongxin's expression was grave. "I'm thinking, should we invite Shen Mo to this year's e-commerce conference and have a face-to-face talk?"

"Old Cai, are you interested in investing in YiTao GO?"

Jack Ma saw right through his thoughts.

"Such a shopping guide platform is indeed worth investing in."

Cai Chongxin said, "Shenmo holds the valve of e-commerce traffic distribution, and we, Ali, are its largest source of goods. Investing in it is equivalent to taking control of this valve ourselves."

"We cannot hand over the flow control valve to others."

Jack Ma shook his head: "More than investing, Ali needs to build its own shopping guide platform."

"you mean……"

"Taobao will soon launch 'Express Train'."

Jack Ma said calmly, "Let merchants acquire traffic by purchasing internal advertising slots, and then combine this with a shopping guide platform to completely control the rules of traffic buying and selling."

"And it can give Taobao another source of profit."

Cai Chongxin nodded.

Jack Ma said, "That's right, shopping guide platforms are a must, and of course, Taobao Mall can't be left behind."

Cai Chongxin asked in confusion, "Didn't we just decide to dissolve Taobao Mall and merge it into Taobao?"

That's what I originally thought.

Jack Ma's eyes were calm as he said, "But after seeing the brand sales on YiTaoGO and Singles' Day, I realized that this decision was too hasty."

"Do you mean you want Taobao Mall to also do brand sales and Double Eleven?" Cai Chongxin asked knowingly.

"Yes, EasyTao GO inspired me!"

Jack Ma slammed his hand on the table: "The reason Taobao Mall isn't doing well isn't because the model is flawed, but because the direction wasn't right. If we partnered with brands and top-rated sellers to create an event similar to Singles' Day, how explosive would the sales figures be?"

"I can't say for sure how many explosions there will be."

Cai Chongxin said, "But in terms of both brand influence and actual revenue, it is definitely not inferior to YiTao GO."

Jack Ma said, "So we have to pick up B2C again."

"The problem is, Taobao Mall is a hot potato right now, and I doubt anyone wants to take it over. Who are you planning to send?"

"What do you think of Zhang Yong?"

The two exchanged a glance, and everything was understood without a word.

………………

Yanjing, Jingdong.

Liu Qiangdong sat in his office, staring at the news on his computer screen that "YitaoGO's Double Eleven sales hit a record high," and slammed his hand on the table in frustration.

"Oh dear! My bad! My bad! I should have cooperated with them!"

"I warned you back then!"

Xu Xin's tone was tinged with helplessness: "Don't underestimate the role of shopping guide platforms. You just wouldn't believe it, and now look what's happened. Ouku.com has gained the upper hand."

"I was busy looking for investment!"

Liu Qiangdong sighed, "It's all the fault of the subprime crisis."

It didn't happen earlier or later, but it just happened at the crucial moment when Jingdong needed money most to build warehousing and logistics facilities.

All the financing deals that had been agreed upon fell through!

During the most difficult period recently, the cash on hand was only enough to pay off the suppliers and then pay the employees N+3 compensation.

Liu Qiangdong approached more than 30 investment institutions, but none of them dared to invest at this juncture.

I understand your difficulties.

Xu Xin softened her tone, "I've already communicated with Sequoia Capital, and the three of us are willing to jointly invest $2100 million to help you and Jingdong get through the year-end."

Liu Qiangdong was taken aback for a moment: "Sister Xu..."

Don't be too quick to be moved.

Xu Xin waved her hand, "Once we get this money, the first thing Jingdong will do after it resumes operation is to cooperate with YiTaoGO and bring the traffic over to OuKu.com before it's completely tied to YiTaoGO."

Liu Qiangdong took a deep breath. "I'll arrange for someone to connect with YiTaoGO immediately."

………………

At this time, Vancl was brightly lit.

The entire company was incredibly busy, with the customer service department's keyboards clattering incessantly.

Looking at the sales report in front of her, Chen Nian let out a long sigh: "Old Lei, this YiTao GO has really exceeded my expectations time and time again. Vancl's sales on this one day alone increased by 148% compared to November last year."

Lei Jun twirled a pen in his hand: "It's amazing that they could combine 'online shopping' with 'Singles' Day'."

Chen Nian said, "Yes, November is usually the off-season for traditional retail, but Shen Mo turned it into an online shopping frenzy."

"This Shen Mo is not simple."

Lei Jun couldn't help but sigh.

"Yes, you have some of the flair you had back in Jinshan."

Chen Nian said, "In my opinion, if you want to invest in YiTaoGO, you should hurry up before it gets snapped up."

Lei Jun's feelings were complicated, a mixture of emotions.

At first, he thought Shen Mo was just lucky, having caught the wave of the Olympics and benefited from the Taobao affiliate program.

In retrospect, that wasn't luck.

Every step of EasyTaoGO is meticulously designed.

Just who is this silent being?

………………

YiTaoGO's sales on Singles' Day reached 3829 million yuan, a figure that, like a pebble thrown into a lake, has created ripples throughout the e-commerce industry.

It's worth noting that in 2008, offline retail still dominated the market, and Hangzhou Yintai's highest single-day sales during its anniversary celebration were only a little over 8000 million yuan.

Yet YiTaoGO, a platform established less than half a year ago, managed to complete nearly half of Yintai's sales volume in a single day during what is generally considered the off-season.

In no time, almost all forums and portal websites, such as Baidu Tieba, Mop, Tianya, and Sohu, were discussing this matter.

The news headlines were all eye-catching, each one more so than the last.

Singles' Day Transformed into a Shopping Festival: How a College Student Redefines November 11th!

Shocking! YiTaoGO's Single-Day Sales Approach 4000 Million Yuan

From Shopping Guide to Shopping Spree: What Makes EasyTaoGO So Special?

"..."

Yuan Hua stood in the middle of the office, reading the list aloud one by one, becoming more and more excited as he read, until his voice trembled.

"Clap clap clap!"

In an instant, applause and cheers erupted in the room.

Shen Mo raised his hand to quell the noise, his gaze sweeping over the crowd.

"The achievements we have made on Singles' Day are not solely due to my efforts; they are the result of everyone's hard work."

"I've already booked the banquet hall at the Shangri-La Hotel in Hangzhou to host a grand celebration banquet!"

"Everyone must go; no leave is allowed!"

"Otherwise, don't even think about a raise or double bonus!"

These words caused an uproar in the room.

"Brother Mo, those merchants who refused to participate in Double Eleven are now regretting it."

Lu Wenbin leaned closer and asked in a low voice, "Everyone's asking me when there will be another Singles' Day event?"

"Tell them there are plenty more!"

Shen Mo held up three fingers. "For Double Twelve, we're going to have a rerun, followed by a themed group buy, 'Winter New Arrivals,' early bird deals, get ready for winter, Christmas promotions, and make the most of the year-end traffic to help YiTaoGO's total user base surpass 1500 million."

Just as everyone was celebrating, the phone suddenly rang.