Reborn in 08, Public Enemy of Competitors

The startup park is brightly lit, just like daytime.

Shen Mo looked at the enthusiastic crowd and clapped his hands: "How about it?"

"Two days! Brother Mo, just two days! 'Everyday Farm' has surpassed 150 million users!"

Yuan Hua's voice trembled with excitement.

"Brother Mo, you were right to have foresight in handing over the server to Tencent."

Liu Yang couldn't help but sigh, "Otherwise, with our small frame, Zhang Le simply couldn't withstand such a massive surge in traffic."

Shen Mo said, "Do you think the penguins got that 5% for nothing?"

Everyone chuckled awkwardly. QQ Zone and FarmVille were undoubtedly the greatest successes. The two complemented each other, with the former driving traffic to the latter and the latter enhancing user stickiness to the former. It was a perfect combination.

"Even if it's 5%, I still think Ma Huateng and Tencent got the better deal."

Shen Mo curled his lip, "Once 'Everyday Farm' becomes a huge hit, we can activate the 'Farm Fun' SP service through China Mobile's mobile internet, and harvest crops and plant seeds with a single click via SMS..."

"Yeah, holy crap!"

Yuan Hua suddenly slapped his forehead, realizing what had happened.

Shen Mo smiled. Fortunately, he had anticipated this move and included a revenue-sharing scheme for Mobile Dream Network in the contract.

"Perfect timing! QQ Zone can use a portion of this SP (Service Provider) profit as a subsidy for social e-commerce activities."

"Brother Mo, when will our events on YiTaoGO, QQ Zone, and Paipai.com launch?"

Yuan Hua felt a surge of warmth in his heart.

Shen Mo waved his hand: "No rush, let's wait until the number of users of 'Everyday Farm' and the daily active users of QQ Space go up a bit more before we talk about it."

Zhong Xue suggested, "In that case, how about we participate in the two leaderboard prize events in 'Farm' first?"

Shen Mo nodded: "I'll be on the friends list tomorrow."

……

The following day, as planned, Tencent fully coordinated with online portals and offline media, going all out to promote the product.

"Everyday Farm Friend Invitation" event!

"10,000 Farm Owners in China" campaign!

Anyone who can break into the top 10,000 out of hundreds of thousands of users across the entire network can win all sorts of big prizes. Laptops and mobile phones are just the tip of the iceberg; cash, vacation tickets, and even cars are all up for grabs.

As soon as the report was released, the already popular "Everyday Farm" became a hit all over the country, with data surging to millions of players online at the same time.

From the elderly to children, it has become a situation where almost everyone is "stealing vegetables".

Even alarm clocks have become a hot commodity, with many people buying them just to wake up in the middle of the night to check on their "vegetables".

The result of frequently staying up late is that you feel weak at work.

"ha--"

At the company, some people had dark circles under their eyes, while others yawned and looked listless. A small number were even late, leaving their workstations empty.

"Did you stay up all night playing online farming games again?"

"That's right! That bastard Sun Liang steals from me every day, I'm determined to steal it back!"

Just as everyone was chattering, Chen Yizhou, accompanied by senior executives from Renren.com, hurried through the corridor.

In an instant, the entire office area fell silent. Those who had been secretly playing "FarmDay" immediately shrunk their windows.

"Is this 'FarmDay' game, with its childish cartoon style and simple gameplay, really that fun?"

Chen Yizhou stared at the QQ Space interface with a serious expression.

"Mr. Chen, it's not a matter of whether it's fun or not, it's just that it's truly one of those rare things..."

The manager of Qianxiang Games exclaimed, his eyes darkening, "It's toxic, more addictive than drugs!"

Chen Zhouyi crossed his arms and said in a deep voice, "If I were to lead the technical team in research and development, how quickly could you complete it?"

"It might... take at least a month."

The manager stammered.

"Just three weeks, no more!"

Chen Yizhou's tone revealed anxiety.

"This...this..."

The manager looked troubled.

"Do you know how many people are registering for 'Everyday Farm' right now! And how many are stealing vegetables from other players?!"

Chen Zhouyi's voice suddenly rose, "Do you know how many active users Renren.com lost because of this one web-based mini-game?!"

"I understand, Mr. Chen! I guarantee we'll develop a similar farm game within three weeks!"

The manager solemnly pledged his commitment.

"The sooner the better. Every extra day, 'Everyday Farm' could steal away hundreds of thousands or even millions more users."

Chen Yizhou said, "Of course, we also need to ensure quality and create something new based on 'Everyday Farm' to help Renren.com bring back users."

"Mr. Chen, I... will do my best."

The manager made the request, the key being that he needed money and manpower, then submitted the data statistics report and immediately went to prepare.

Suddenly, pop-up notifications with the same content but different forms appeared in both QQ Space and FarmVille.

Sun Liang secretly clicked on it and saw that YiTaoGO had partnered with QQ Space and Paipai.com to launch a joint promotional campaign.

In the product system of "Everyday Farm", a new "EasyTaoGO Zone" has been added.

Players can plant designated crops, harvest them, and accumulate a certain quantity to redeem product coupons jointly offered by YiTaoGO and Paipai.com.

In the QQ Space feed, the farm logs shared from "Everyday Farm" also include product recommendation links from YiTaoGO.

In addition, a new "Friends Help Plant Vegetables" event has been launched. When 3, 5, or 10 people complete the planting task together, everyone receives double rewards and unlocks exclusive discounts on Paipai.com.

The discounts are so generous and the variety of activities is overwhelming.

"So, you can even do e-commerce on social networking sites like this?"

Chen Yizhou's eyes widened in disbelief. Could Tencent, a company known for its plagiarism and copying, possibly come up with this?

……

Meanwhile, Five Minutes Company.

Xu Cheng, Gao Shaofei, and others watched "Everyday Farm" with mixed feelings.

While they are not exactly the same, they are at least very similar.

"I never expected that someone would have the same idea as us!"

Xu Cheng was extremely anxious, "And they even launched the Farm game earlier than us."

"What should we do?!" Gao Shaofei was so anxious that his lips were blistered.

To develop "Happy Farm," they maxed out their credit cards, turning themselves into debtors.

They were hoping that the launch of "Happy Farm" would turn things around, but then "Everyday Farm" came out of nowhere!

"We need to go online immediately."

Xu Cheng said, "We can't polish it any further. If we keep polishing it, it'll be too late."

Gao Shaofei hesitated and asked, "But wouldn't this constitute copyright infringement?"

"What kind of infringement is this? It's just the same method."

Xu Cheng curled his lip. "QQ Tang can copy Bubble Fighter, QQ Speed ​​can copy KartRider. If Tencent copies, why can't we?"

Gao Shaofei nodded: "Okay, then let's go online on Kaixin.com as soon as possible."

"No, we should use the school's intranet."

A resolute glint flashed in Xu Cheng's eyes. "The reason why 'Happy Farm' is so popular right now is because of QQ. We also need to find a big platform for 'Happy Farm'."