Reborn in 08, Public Enemy of Competitors

What's wrong with being Shen Mo's dog?

At midnight, Hangzhou was completely silent, but the lights of the three express delivery companies in Tonglu were still on.

In the general manager's office of Tiantian Express, Zhan Jisheng and Zhan Jiwei sat in front of the computer, the screen displaying the Pinduoduo page.

The most prominent position on the website will be updated in real time with Pinduoduo's Double Eleven GMV figures.

Just four minutes later, GMV surpassed 500 million. [PS: GMV = Sales Revenue + Cancelled Orders + Rejected Orders + Returned Orders]

In 9 minutes, GMV exceeded 1000 million.

GMV exceeded 2000 million in 16 minutes —

"Brother, am I seeing things?"

Zhan Jisheng swallowed hard, a dull ache in his chest.

"No, really, it's true!"

Zhan Jiwei stared wide-eyed as the GMV figures in the notification continued to climb. He couldn't help but think of the countless packages piled up in Tiantian Express's warehouse, being transported truckload after truckload – what a spectacular sight!

In his excitement, he glanced at someone out of the corner of his eye and asked, "Brother, what's wrong?"

"Hiss~"

Zhan Jisheng clutched his chest, wincing and groaning in pain, "Quick, quick, where are my nitroglycerin pills!"

Zhan Jiwei rummaged through drawers and cabinets, finally finding a medicine bottle in the drawer on the right, and handed over four brownish-yellow pills.

"Four pills aren't enough, you need at least ten."

Zhan Jisheng gasped in pain, his face contorted in agony, yet a smile still managed to creep onto his lips.

Previously, the combined business volume of Tiantian Express, Zhongtong Express, and Yunda Express was less than a fraction of that of Shentong Express. Now, the tables have turned!

"Slow down, come on, have some water."

Zhan Jiwei hurriedly brought over some water, his eyes slightly red; this was a sign that the bitter times were finally over.

"Damn it, everyone's cursing me for breaking the rules of the courier industry and shamelessly acting as Shen Mo's dog!"

Zhan Jisheng took some nitroglycerin, feeling much better. "With such a huge volume of business, what's wrong with them being 'dogs' for Pinduoduo every day? If they're so capable, why should they do it?"

On November 11th, Pinduoduo achieved a remarkable feat in a single day, with its total number of registered users exceeding 10 million and its total transaction volume surpassing 100 million yuan!

"Celebrating its second anniversary, 74 brands joined hands, 100,000 merchants worked together, millions of users cheered it on, and tens of millions of yuan were invested."

The servers nearly crashed. Pinduoduo: We aim to deliver real savings to consumers and make Singles' Day an annual online shopping extravaganza.

"Pinduoduo partnered with Jiangsu TV to create Haoyigou, achieving a single-day sales volume exceeding 3000 million yuan, suggesting a possible recovery in TV shopping."

"Aliba is embroiled in another counterfeit goods scandal, which has affected Taobao Mall's Double Eleven sales."

Hmm, something strange seems to have gotten mixed in.

Shen Mo stayed in the hotel room, his gaze shifting from his laptop, while the "beep beep" sound in the QQ group kept ringing.

"Haha, Mr. Shen, exposing counterfeit goods on Taobao on Singles' Day was such a shrewd move."

Sun Tongyu couldn't stop smiling. Was this the thrill of revenge?

Shen Mo said, "Just tell me if it will work or not?"

"It works! It's so useful!"

Sun Tongyu felt increasingly relieved when she thought about Pinduoduo's sales exceeding 100 million yuan and Taobao Mall's failure.

"Don't get too excited yet, the real battle is yet to come."

Shen Mo said, "We must give 200% effort to after-sales service and delivery after Singles' Day."

"Brother Mo is right!"

Lu Wenbin said, "We absolutely cannot make the same mistake as Huitong, otherwise it will damage the reputation of Pinduoduo and Double Eleven."

Sun Tongyu said, "Don't worry about that. I've already discussed it with Tiantian Express, Zhongtong Express, and Yunda Express. To avoid problems such as warehouse overload, rough handling, and delivery delays, we've urgently recruited a group of temporary workers and trained them for a period of time."

"Tell Zhan Jisheng and the others that we need to increase delivery commissions on Singles' Day. We absolutely must ensure that our deliverymen make money!"

Shen Mo typed away intently, his face serious.

"Tiantian Express's current expansion may not be able to keep up with the speed of Pinduoduo's development."

Huang Zheng asked, "If necessary, can we ask the post office for help?"

"Sure, but perishable fruits and vegetables and high-value goods should still be handled by Tiantian Express."

Shen Mo said in a serious tone, "We acquired Tiantian Express, not just to have them deliver ordinary e-commerce packages."

Sun Tongyu agreed, full of enthusiasm. Seeing Ma Yun and Ali suffer setbacks excited him more than if he were on stimulants.

"Once we're done with this busy period, we'll book a hotel and host a Double Eleven celebration banquet."

Shen Mo found Zhong Xue in his QQ friend list and assigned her a task separately.

Zhong Xue adjusted her glasses. "Roger that, boss!"

Shen Mo said, "At the celebration banquet, I will award all employees a bonus as a special project bonus for Double Eleven."

"High-performing employees will be classified as Tier 4 and will receive 2.5 months' salary, plus an additional 3 months' salary as a year-end bonus."

"For employees with average performance, the performance level will be set at 3.5, and they will receive 1.5 months' salary. An additional month's salary will be paid as a year-end bonus."

"Okay, boss!"

Zhong Xue was thrilled: "So am I considered 3.5 gear or 4 gear?"

Meanwhile, Ali Baba.

Unlike the almost festive atmosphere at Lingyun Technology, the entire company was in a Schrödinger-like state, unsure whether or not to celebrate.

Cai Chongxin frowned deeply. "This time, Taobao Mall did a good job, with transaction volume exceeding 6000 million yuan, reaching over 6700 million yuan."

"It has far exceeded our expectations for Taobao Mall, and it has also surpassed Jingdong's sales during this year's 618 shopping festival."

"But it didn't surpass Pinduoduo!"

Jack Ma's face was so dark it could drip water: "On the contrary, we're more than 3000 million less than Pinduoduo! More than 3000 million!"

"This was purely an unexpected incident. If it weren't for the widespread news reports of counterfeit goods on Taobao online, sales would have been even better this Singles' Day!"

Zhang Yong, as the person in charge of Taobao Mall, tried his best to defend himself.

"Even without this incident, could Taobao Mall have surpassed Pinduoduo?"

Jack Ma's expression remained grim.

Taobao has over 100 million users, several times more than Pinduoduo, not to mention that Pinduoduo was founded less than a year ago.

An e-commerce platform that has only been established for less than a year has already dethroned the top e-commerce platform, even though it only beat a sub-brand like Taobao Mall. But how do its competitors view it? How do outsiders view it? How do investors view it?

Even with a thousand reasons, nothing can change the fact that a loss is a loss!

"That probably won't work. Shen Mo has done much more preparation than we have for this Singles' Day."

Cai Chongxin said, "Especially in payment channels, WePass has been running a 'top-up and win red envelope' campaign during the Double Eleven pre-sale period, allowing users to deposit money into WePass in advance. This avoids impacting the banking system on the day of the event and improves payment efficiency."

"Where is Lu Zhaoxi?!"

Jack Ma was furious: "Why wasn't it reported? Zhifubao could have done it too, why didn't they!"

"Because Zhifubao is in the eye of the storm, Yahoo and SoftBank are watching it closely with any move it makes."

Tsai Chung-hsin explained, "Unless the issue of equity transfer can be clarified, Zhifubao cannot take any major actions in the short term."

"Damn it!"

Jack Ma slammed his hand on the table and stood up abruptly.

"There's another point: all the effort we put into developing YiTao resulted in it being inferior to the silent YiTao G0."

Zhang Yong acted out of both public and private motives, taking credit for the achievements and blaming others for the mistakes.

"YiTao G0 contributes one-third of Pinduoduo's transaction volume, and it's about one-third for our Taobao Mall as well."

"What about Taobao?"

"It's less than a third of YiTao G0's revenue, not even 700 million!"

"EasyGo is indeed a fatal variable."

Jack Ma clenched his fist slightly.

Cai Chongxin understood immediately and said, "I still have the same idea. Instead of patiently cultivating YiTao GO, we should take over YiTao GO. Even if we can't get it, we should find a way to destroy it. We absolutely cannot allow the external window that can control Ali's traffic to be in Shen Mo's hands."

Jack Ma nodded. The e-commerce industry, no, the internet industry, absolutely cannot allow such an awesome existence!