Reborn in 08, Public Enemy of Competitors

Many people want to kneel, but have no way to do so.

The next day, Sands Century Tower.

The phone in the office had been ringing non-stop since eight in the morning. Lu Wenbin took a sip of water during a break.

"Brother Mo, my phone is ringing off the hook. Brands that used to ignore Pinduoduo are now all eager to open official flagship stores and join the Double Eleven event."

"Tch, why didn't you think of that sooner?"

"You can't hit someone who's smiling at you."

Shen Mo said in a flat tone: "Besides, we'll still need these brands to support us after Singles' Day. As long as they're willing to come, we'll open our doors to them."

Huang Zheng smiled and said, "That makes perfect sense. This Double Eleven, more than 70 brands had an average transaction volume of over 100 million each, which brought the total sales to 1.27 million."

Sun Tongyu couldn't help but exclaim, "A typical traditional large supermarket has daily sales of hundreds of thousands to millions. Even top brands like Yonghui and Carrefour only have daily sales of five or six million. For us to break 100 million in a single day is already an incredible achievement."

"Next, we will not only encourage more small and medium-sized enterprises and factories to join Pinduoduo, but also encourage domestic and foreign brands to join."

He looked left and right in silence.

Sun Tongyu asked, "Won't having so many brands on the platform conflict with our original strategy of targeting lower-tier markets?"

Back then, I disagreed with Jack Ma's vision and did not agree with Taobao's path of branding and internationalization, so I abandoned Taobao's core customer base and the white-label and small merchants who had fought for Taobao.

"We are different from Taobao."

"We need to categorize brands into Gold Label, Black Label, and White Label, corresponding to Grade A, Grade B, and Grade C resources, respectively."

"Gold Label stores are officially operated by the brand and must display the words 'Official' or 'Flagship Store.' Black Label stores must pass Pinduoduo's strict review process to become certified high-quality authorized dealers, focusing on cost-effectiveness."

"White label refers to unbranded products that have not yet established brand recognition. They focus on low-price promotions and target the low-to-mid-end market."

Shen Mo spoke at length about Pinduoduo's brand support plan.

"On Pinduoduo, brands of different levels naturally receive different amounts of traffic."

"Besides the brand's own influence, price is also a determining factor. For similar products, the weighting is calculated based on brand × price × conversion rate × gross profit. If the weighting value of a B-level brand is greater than that of an A-level brand, the B-level brand will receive more exposure than the A-level brand."

"C-level brands can also apply to Pinduoduo to upgrade to a B-level brand after meeting sales targets."

"You've created a brand upgrade path for all the merchants who have joined the platform."

Huang Zheng's eyes lit up immediately.

"Whether domestic or international, which brand was a big name from the start?"

Shen Mo said earnestly, "We at Pinduoduo want to support more local brands, implement the domestic product incubation plan, and truly transform 'Made in China' into 'Chinese Brands'."

"high!"

Sun Tongyu couldn't help but give a thumbs up, "Your vision is far superior to Jack Ma's!"

Shen Mo smiled. In his previous life, the reason why Pinduoduo had difficulty changing users' opinions was because of its high proportion of generic products.

To put it bluntly, most people have never even heard of these brands, so why would users think of Pinduoduo when buying high-priced items?

That's why we made the painful decision to launch the "10 Billion Yuan Subsidy for Pinduoduo" campaign, in order to attract more brands to Pinduoduo and improve its image.

By planning ahead now, I've saved myself more than a decade of detours.

"Mr. Shen, what you just said can definitely be mentioned during a media interview."

Huang Zheng said with a smile, "These past few days, CCTV and several other media outlets have been contacting us."

"Brand onboarding is your responsibility, media interviews are handled by Tongyu."

Shen Mo turned to Sun Tongyu. A company's sales of 100 million yuan are not unusual these days, but 100 million yuan a day is big news.

This is still due to logistics capacity limitations. Pinduoduo had to reduce its operations; otherwise, if it were to release all its packages, the warehouses would be overflowing and the packages would burst.

Sun Tongyu was taken aback: "What? That's not appropriate."

"Don't you want to vent your anger in front of the cameras?"

Shen Mo patted him on the shoulder.

Huang Zheng blinked. "Exactly, things change every thirty years."

"Thank you—but—"

A warm feeling welled up in Sun Tongyu's heart.

"No buts, the media loves stories like yours about rising from the ashes."

Shen Mo said, "And I'm also looking forward to the day when Jack Ma and Ali are portrayed as the villainous big bosses."

"Hahaha!"

In an instant, everyone burst into laughter, and the room and surroundings were filled with a joyful atmosphere.

Huang Zheng said, "More importantly, since you're in charge of logistics, you can take this opportunity during the interview to play the victim for Pinduoduo and Tiantian Express."

"Yes, we should talk more about achievements, but also mention the difficulties!"

Shen Mo crossed his arms: "Let's put the issues of Pinduoduo and logistics on the table and let Jiangsu and Zhejiang provinces know that if we don't find a solution, we might have to move to the neighboring Jiangsu province. If they don't want us here, there are plenty of other places that will."

"Jiangsu and Zhejiang will definitely be reluctant to part with it."

Lu Wenbin made a sarcastic remark.

"That's exactly what we want—for them to be reluctant to part with it."

Shen Mo changed the subject: "As for the media, reporters shouldn't all come at once. Distribute them reasonably, let them come in in batches, and keep the exposure going. The finance department should prepare a batch of bonuses. No matter what kind of reporter they are, each person will receive 500 yuan. Treat everyone equally."

"five hundred?"

Qin Feng scratched his head. "The market price is only two or three hundred, this is too generous."

"Don't worry about that little bit of money right now."

Shen Mo waved his hand.

Huang Zheng nodded: "President Shen, I'll oversee the brand's entry into the store, Tongyu will handle media interviews, and you—"

"As for me, of course I have to go to the transit warehouse myself to check on the logistics situation during Double Eleven."

Shen Mo stood up: "If possible, I'd like to work as a deliveryman for a day, and of course, it would be best if someone accidentally took a picture of me."

Although Taobao Mall ultimately lost to Pinduoduo in the Double Eleven battle, for express delivery companies like Shentong and Yuantong, it didn't matter who won or lost, as long as the order volume was sufficient.

Shentong and Yuantong have always been Ali's most loyal lackeys, so naturally they've made a fortune.

Yunda and Zhongtong, which used to only be able to eat leftovers and drink leftover soup, are now in a completely different situation.

Since partnering with Pinduoduo, just like Tiantian Express, they have tasted the real benefits of e-commerce parcels.

But while some laughed, others cried, and among them, the loudest and most aggrieved was none other than Huitong.

Wang Wenzhi sat at his desk, looking at the business statistics reports from the Double Eleven period, his brows furrowed.

Huitong's order volume during this period was less than one-third of Zhongtong's, and even less than that of Tiantian Express, which was just starting out.

The deputy general manager looked flustered: "President Wang, we can't go on like this. These days, courier companies either side with Ali or join Pinduoduo and sign a strategic cooperation agreement with Pinduoduo. We don't side with either of them. Huitong is doomed sooner or later."

"Do you think I don't know?"

Wang Wenzhi said angrily, "I would like to rely on Ali, but Ali already has Shentong and Yuantong, and as for Pinduoduo—"

"Pinduoduo has not responded to our application yet."

The deputy general manager rubbed his hands together and said, "They still seem angry about the fake alcohol incident. Why don't we take the initiative to go and apologize?"

"If all else fails, this is the only option."

Wang Wenzhi sighed to the heavens: "I will go to Hangzhou myself. Even if it means losing face, I will make sure Shen Mosong agrees."

It's not just about begging on your knees anymore; if you don't kneel now, you won't even have the chance to kneel anymore.