Reborn in 08, Public Enemy of Competitors

Reborn in 08, Enemy of Competitors Chapter 117

However, even with exceptional talent, it would be difficult to reach the level of the Sage Master in less than a week. Currently, the only top expert who is well-versed in this art is Shen Mo.

He reluctantly took on the role of chief planner, spending the last few days in seclusion at the hotel writing the script, while handing over the acquisition of Tiantian Express to Sun Tongyu.

Fueled by hatred for Ali, hatred for Jack Ma, and hatred for his ex-wife, Sun Tongyu was remarkably efficient in her work.

In just a few days, the acquisition deal with Tiantian Express was finalized.

Pinduoduo contributed 7000 million yuan, Shen Mo personally invested 2000 million yuan, and Huang Zheng and Sun Tongyu contributed 1000 million yuan, holding 80% of the shares.

In other words, Shen Mo alone holds 16% of the shares in Tiantian Express.

But that wasn't enough. Sun Tongyu also helped contact companies like ZTO Express and Yunda Express, which were ignored by Jingdong and Taobao.

At this moment, Shen Mo faced Lai Meisong, and the two sat in ZTO's conference room, signing a series of logistics cooperation agreements.

Shen Mo stretched out his arm and shook hands with Lai Meisong. Although he failed to acquire ZTO's shares, he managed to bring ZTO into the Pinduoduo camp.

"Clap clap clap".

Sun Tongyu, Zhan Jisheng, and others who were watching raised their hands and clapped. Although there were few of them, the applause was enthusiastic.

"We treat ZTO Express and Tiantian Express equally in terms of pricing, and the same will apply to order volume in the future."

Shen Mo politely said, "And we guarantee that Tiantian Express will not overstep its bounds and will focus on Pinduoduo's self-operated and other parcel collection businesses."

Lai Haisong said with a smile, "I believe in President Shen. This cooperation will definitely be a win-win situation for both Pinduoduo and ZTO Express."

Shen Mo cast an appreciative glance at him, saying, "It should be described as a win-win situation, benefiting both merchants and consumers. This deal will definitely reshape the ecosystem of China's e-commerce and express delivery industries."

"Of course, regular mail only costs 6 yuan, plus cargo insurance. If I did that, my colleagues would curse me to death." Lai Haisong smiled bitterly.

"There's also Yunda Express, we're always on the same page, but soon they'll stop criticizing you."

Shen Mo said calmly, "After Singles' Day, they'll only envy you."

Afterwards, rumors of cooperation between ZTO Express, Yunda Express, Tiantian Express, Deppon Logistics and Pinduoduo spread in the express delivery industry.

When express delivery companies such as STO Express and YTO Express learned that Tiantian Express was offering such low prices for regular mail, they were furious and started cursing.

What the hell are you ripping me off for?! I work myself to the bone for a little money, and you guys still take advantage of me!

Private express delivery companies have always relied on low profit margins and high sales volume to survive. Lowering prices is tantamount to suicidal involution.

What's most ruthless is that when Shen Mo announced the acquisition of Tiantian Express on Weibo, he still didn't forget to drag Huitong out and whip its corpse.

It was precisely because of the fake liquor incident that Shen Mo made a decision that went against his competitors: Pinduoduo will join forces with Tiantian Express to launch cargo insurance!

Suddenly, more and more merchants and buyers began to pay attention to this little-known "Tiantian Express".

Hangzhou, Ali Baba.

Upon receiving the news, Cai Chongxin panicked and hurriedly sought advice from Jack Ma: "Has Tiantian Express gone mad?"

"Shen Mo's move was brilliant! He invested in them, providing them with resources, and then let them burn money to expand their scale. It was a perfect example of transferring money from one pocket to another, so Pinduoduo didn't lose out either way, and they even profited immensely!"

Jack Ma glanced down at the computer desktop, where the date and time in the lower right corner read "9:50 AM, November 10th." Immediately, a QQ notification popped up: "At 10:11 AM on the 10th, the iPhone 3G will be available on Jiangsu TV's EasyBuy platform. Pinduoduo is offering discounts and limited-time offers."

Following closely behind, major portals such as NewWolf, NetEase, and Tencent all announced their demise, creating a massive wave of negative news.

This promotion, which began on November 1st and continues to this day, has been carried out comprehensively through television, radio, and even bus stop signs.

A carpet bombing campaign for "Double Eleven".

"Can you tell what tricks he's up to?" Cai Chongxin asked anxiously.

"No one can figure out what he's thinking; he's too unpredictable."

Jack Ma sighed helplessly, "We can only wait and see."

The two walked into the office area, where a specially cleared space had a television set placed there, tuned to the Jiangsu TV channel.

One minute, three minutes, and just as the clock struck 10:00 from 9:59, EasyBuy started broadcasting on time.

On the huge TV screen, the Pinduoduo logo flashed, followed by the opening tagline: "Everyone has their own way of making money, and we'll use it for Singles' Day!"

Cao Shutian sat at the computer desk in the living room, half-turned, his eyes fixed on the screen.

Aunt Cao came over carrying a plate of sliced ​​apples: "Why aren't you watching TV? What are you going to do to watch 'GG'?"

"I'm looking at my iPhone!"

Cao Shutian pouted and said, "Mom, you promised to get me a new phone this year."

Cao's mother said with difficulty, "This iPhone is too expensive. Can't we get another phone?"

"This one will do!"

Cao Shutian looked disdainful, but when he suddenly saw the Meizu M8 appear, he started shouting again.

"How much does this one cost?"

"It's definitely cheaper than an iPhone. Today is Singles' Day, so you should be able to get it for under 2000 yuan."

"Okay, as long as it's under 2000 yuan, Mom will buy it for you."

Cao Ma pursed her lips and glanced at the TV out of the corner of her eye.

The female host was demonstrating and promoting the first product, a stainless steel non-stick pan, as impactful words bombarded her ears.

"The 'wok hei' (wok aroma) from cooking", "The harm of kitchen fumes to women", "A clear relationship between kitchen fumes and the occurrence of lung cancer in women"

She couldn't help but glance back at the pot in the kitchen, and a thought immediately popped into her mind: perhaps it was time to get a new pot.

Cao Shutian was not interested; he only cared about the Meizu M8. He overheard the male host announcing the price: "So, what is the price of this stainless steel pot, which has a market price of 966 yuan, on HaoYiGou's Double Eleven special offer? It's 458 yuan."

Call now to order, or log in to Pinduoduo to participate in the Double Eleven shopping festival in partnership with HaoYiGou and enjoy special offers!

"This is way too cheap!"

Cao Ma blurted out, glanced at the phone on the coffee table, picked it up and put it down, then picked it up again and put it down again.

As the countdown at the bottom of the screen ticked away second by second, the order hotline and Pinduoduo website flashed on and off.

5 minutes, fleeting.

The call never went through; the male and female hosts announced that all 1000 pots had been sold out.

"Oh no, I haven't made the call yet!"

Cao's mother immediately regretted her actions. In her dilemma, she suddenly thought of a way to make amends and hurriedly asked Cao Shutian to log on to Pinduoduo.

Once started, there was no stopping them: Dabao SOD Honey, White Cat Laundry Detergent, Head & Shoulders—

"Mom, Mom, are you buying so much stuff?"

Cao Shutian got anxious when he saw the 931 yuan worth of items in his shopping cart.

"It's so much cheaper than in the supermarket, of course I'll buy it. It's all for household use. I won't buy the rest, I'll just buy your hand."

machine."

Despite her words, Cao's mother kept her eyes glued to the TV, never missing a single opportunity to take advantage of the situation.

At that moment, it was time to reveal the price of the Qingman down jacket. Du Zhou personally tore off the sticker, shouting "699 yuan," while the sign clearly stated "499 yuan."

The male host pointed out, "Oh dear, it seems the price was set incorrectly?"

"Impossible, absolutely impossible!"

Upon seeing the price, Du Zhou feigned surprise, saying, "It must have been a mistake when I accidentally wrote down the wrong price."

"This is not a mistake on our part as a TV station," the female host said, waving her hands repeatedly.

Seeing the three people at a loss, Cao Ma found it particularly comical.

Du Zhou urgently contacted General Manager Lu Yun, while at the same time, the number of orders on the screen continued to surge.

Clearly, many people are placing orders incessantly, taking advantage of the merchants.

"The price is wrong, the price is wrong! Don't place your orders, everyone! The seller is going to go bankrupt!"

The female host gloated, then pleaded for a perk for the "family members" watching on TV: "Mr. Du, how about this? For all orders placed during the two days of Singles' Day, each item will be sold for 499 yuan. What do you think?"

Du Zhou replied, "499 yuan, we can't do it at that price."

"It's all been broadcast live, everyone's watching," the female host said, haggling. "We've already received over 1400 orders."

"This price is a complete loss. How about we compromise and limit it to only 2000 pieces?"

"3000 items! It's a live broadcast, Mr. Du, you should be generous and give the Jiangsu TV family a little treat!"

"Exactly, how about we get some benefits?"

Cao's mother, her head still buzzing with fever, made her son add the down jacket to the shopping cart.

"Mom, Mom, who are you buying all these down jackets for?!" Cao Shuguo asked, completely bewildered.

"Give the extra to your grandma or aunt to wear. What's wrong with that? You'd be a fool not to take advantage of a good deal."

Cao Ma's smile was shrewd.

Pinduoduo is offering discounts for Singles' Day: ¥20 off for purchases over ¥200, ¥30 off for purchases over ¥300.

Get a 150 RMB discount on orders over 1500 RMB!

Watching the two anchors dancing wildly on TV, everyone in the Alibaba work area was almost in a state of chaos.

This scene was completely outside their knowledge.

Can online shopping really be combined with TV shopping?

Jack Ma's expression turned solemn, as if he felt an immense pressure bearing down on him.

Looking around, there was complete silence. If eyeballs could fall to the ground in shock, then the ground would be covered with eyeballs.

"Is this something a human being could do?"

Cai Chongxin sighed.

Zhang Yong and other senior executives of Ali remained silent, their existing e-commerce values ​​shattered.

Jack Ma said urgently, "Quickly check the current situation of Taobao Mall!"

Just then, a female staff member hurriedly reported an emergency: scandals related to Taobao appeared almost simultaneously on three major portals: NetEase, Tencent, and New Wolf.

Shocking! Counterfeit World-Famous Brand Products Appear on Taobao; Five Deadly Sins of Taobao Shopping; Taobao Sells Counterfeit Goods as Genuine Goods —

In an instant, Alibaba was overwhelmed with its own problems, and it rushed to minimize the impact by handling public relations, marketing, and contacting portals to remove the app from its platform.

They worked from afternoon until midnight.

The date was set for the 11th; Pinduoduo's Double Eleven had arrived, and it can only be described in one sentence: "Like a demon king descending from the heavens!"