Reborn in 08, Public Enemy of Competitors

Chapter 116 The Sage Teacher Who Sells Goods via Live Streaming

Even with reruns, the popularity of "Chinese Paladin 3" remains undiminished.

After being disfigured in a car accident, Hu Ge finally regained his footing with the role of "Jing Tian," and Liu Shishi, Yang Mi, and others also gave outstanding performances.

As a result, the sales of the Qingzhou and Qingman brands they endorse have also increased significantly, both online and offline.

"If I had known, I should have waited until 'Chinese Paladin 3' aired before signing the contract with Qingzhou."

Yang Mi was complaining to Liu Shishi that the endorsement fee was too low and the endorsement contract was too long. Rounding it up, she felt like she had lost a hundred million.

Don't feel bad about it.

Liu Shishi said, "Mimi, yesterday Mr. Du from Qingman contacted me, wanting me to promote Pinduoduo's Double Eleven on Weibo."

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"I absolutely have to help with this!"

"President Du is now one of Lingyun's people, and there may be more opportunities for cooperation in the future."

Yang Mi replied quickly, "It's just posting a Weibo, nothing at all."

"That's what I think too."

Liu Shishi had just finished replying when her phone suddenly vibrated, indicating she had received several text messages.

[Pinduoduo] Your 1 billion yuan Double Eleven subsidy coupon has arrived! Congratulations on receiving your exclusive 100 yuan coupon, which can be reduced by up to 80 yuan.

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Yuan! Click the link to claim now, reply T to unsubscribe.

I've used Pinduoduo before to buy ginger and garlic for my parents who live in Beijing. It's a very easy process for me.

When Liu Shishi logged onto Pinduoduo's website, she found that the style was very different from usual, filled with festive elements of the Double Eleven shopping festival.

Especially in the special sales section, various brands and merchants are advertising "50% off," "free shipping," and "additional discounts."

The label.

Furthermore, different categories and brands offer various interactive games. Clicking on a brand allows you to "like" a red envelope, with each click offering a chance to win 1, 5, 10, or 100 yuan. On Singles' Day, clicking on 30 brands gives you an even greater chance to win 1111 yuan!

Putting aside others, even I, a second-tier actress, couldn't help but be tempted.

My hands seemed to be moving uncontrollably, putting cosmetics and clothes into the shopping cart one by one.

"Beep beep beep!"

Just when she was about to fall into a shopping frenzy, a message from Yang Mi pulled her back in time.

"Honey, this is so cheap! It's really too cheap! How much did you buy?"

"A little over 2."

Yang Mi said, "I only wanted to take a look, but I couldn't control myself."

"Me too!"

Liu Shishi said, "If you hadn't suddenly contacted me, I would have already paid the deposit."

"Don't rush to pay now."

Yang Mi reminded her, "You can log in to WePay with your Pinduoduo account to participate in the recharge lottery. Recharge 1000 and you'll get a 500 yuan chance, recharge 2000 and you'll get a 1000 yuan chance, and if you recharge 1 yuan, you'll also have a chance to win a 5000 yuan coupon."

Liu Shishi sent a shocked emoji, "∑(OAOI)".

"I have to say, Shen Mo is incredibly talented!"

Yang Mi pursed her lips, her eyes fixed on Shen Mo's recent news reports.

Looking at his splendid photos and thinking about his net worth of hundreds of millions of US dollars, I feel so trendy.

Meanwhile, in Litchi Station.

Before 09, HaoYiGou was affiliated with the TV station's business channel. It was not until this year that it was officially approved to become an independent professional shopping channel.

Wang Duan had only recently taken over Haoyigou and was worried about how to make a successful start when Pinduoduo came knocking on his door!

At this moment, when Shen Mo appeared in the studio with Huang Zheng, Zhong Xue and others, they were rehearsing a home appliance special for an afternoon program.

The unfamiliar face immediately drew everyone's attention. Wang Duan and director Sun Yang quickly stepped forward to greet him.

"President Shen, everyone says you are a young talent, and seeing you today, you are indeed a man of exceptional appearance."

Wang Duan's enthusiasm was tinged with a hint of flattery.

"No, no."

Shen Mo grasped his hand. "It's a pleasure to see you all here."

After exchanging a few pleasantries, Sun Yang led the group on a tour of the studio, explaining the equipment, camera positions, and broadcasting procedures as they walked.

Shen Mo observed the camera positions, stage setup, and the scripts of the male and female hosts for a while.

From the largest to the smallest detail, everything is observed.

He frowned and said slowly, "The program's arrangement is outdated. Let's stick to the ideas from a few years ago."

Wang Duan sighed, "TV shopping programs have been banned for so many years, and only this year were they reinstated. The staff and processes are still in the adjustment period. Mr. Shen, could you take a look and see which part went wrong, and which part needs improvement?"

Before offering his advice, Shen Mo glanced sideways at Wang, "Mr. Wang, we must learn from the lessons of being shut down before. TV shopping can no longer focus solely on marketing and neglect after-sales service. If we encounter problems like mismatched products, poor quality, or false marketing again—"

"Don't worry about that!"

Wang Duan said, "This is an independent channel of Zhejiang Radio and Television. We would never do something that would backfire on us."

"That's fine then."

Shen Mo said, "If there are no problems, we will have an exclusive partnership with Haoyigou for Pinduoduo's TV shopping channel this Double Eleven."

"I couldn't ask for it! I couldn't ask for it!"

Wang Duan's smile was even brighter than before.

Since taking over HaoYiGou, I haven't been able to produce any decent results.

If we can ride the wave of Singles' Day and create a hit program, we might even surpass Oriental Shopping and CNR Shopping.

"If the results are good, Pinduoduo can also sign a strategic cooperation agreement with Haoyigou to maintain a long-term partnership."

Shen Mo looked around and said, "Director Sun, please call the planner and the two hosts over. I'll say a few words."

Sun Yang responded and stopped the ongoing rehearsal. Not only the designated few people, but also the others looked at him with surprise.

Shen Mo asked, "Director Sun, have you ever designed a script for a product?"

"script?"

Sun Yang and the others had never heard of this before and looked at each other in bewilderment. Did they really need a script to sell something?

"A street stall is a street stall, and a TV program is a program."

Shen Mo curled his lips and immediately pulled out a classic "bargaining" script:

The merchant quotes a maximum price—the host is not satisfied and threatens to bargain—the merchant plays the victim and refuses to lower the price—the host argues logically, haggling like a market vendor, and finally haggles down the price by half, then demands other benefits—the merchant, left with no choice, reluctantly agrees to a limited quantity and meets the demands.

The routine may be simple, but the simpler the routine, the easier it is for people to forget to think about it.

"This, this—"

Not only Sun Yang and his group, but also Huang Zheng and Wang Duan stared wide-eyed. This script, this sales pitch—TV shopping can be done like this?

"Simply shouting about discounted prices is useless; it's too bland. We need to find ways to create ups and downs, like fishing, to catch the audience's desire to get a bargain."

Shen Mo had worked at Ali before, and he knew almost all the tricks of influencer marketing. He eliminated the ridiculous and outrageous scripts and focused on the less important ones, such as fake price discrepancies, mixing consumer psychology and Google marketing, and talked about them endlessly.

With his casual guidance, Sun Yang and the others seemed to have opened a new door, receiving a "baptism" from their brains to their souls.

Huang Zheng swallowed hard, sweat beading on his forehead.

Not to mention ordinary viewers, even he, who works in e-commerce, wants to buy one for himself!

Shen Mo acted like a top-notch game designer, teaching step by step. He instructed on prop arrangement, such as setting up a prominent countdown display on the stage, and on camera techniques, such as when to give a close-up and when to give a wide shot, leaving no detail unattended.

Even Sun Yang, who has been in the industry for over 20 years, watched quietly as he gave orders and silently took notes of his "earnest teachings." He didn't dare to interrupt, nor did he have the ability to. In the entire studio, there was only one voice, which belonged to the supreme master of the live-streaming e-commerce industry, Boss Shen.

"Look at that, that's what professionalism looks like!"

The female host looked at this young face, so confident and commanding that no one dared to disobey her, and was immediately captivated, her eyes sparkling with desire.

"They specialize in e-commerce, how could they not be professional? Besides, Mr. Shen is an expert in e-commerce!"

The male host gave a thumbs-up, and suddenly, Shen Mo's voice came through the crowd, directly calling out their names.

The two of them, like schoolchildren daydreaming in class, suddenly trembled and walked nervously to the Sage Confucius, like quails.

Shen Mo asked, "You two are too rigid. You know what the straight man and funny man roles are in crosstalk, right?"

The male and female hosts turned their heads, looked into each other's eyes, and then nodded like chicks pecking at rice.

Based on their performance, Shen Mo assigned roles: the female host would be the straight man, enthusiastically promoting the products and haggling over prices, while the male host would be the supporting man, earnestly advertising the products and occasionally reminding the backend data that if they didn't buy in time, all the products would be sold out.

From speaking, imitating, joking, and singing, to even meticulously correcting their lines and speech.

"Oh my god, buy it, buy it, buy it!"

The female host looked extremely embarrassed in front of everyone; it was just too shameful!

Shen Mo said sternly, "Speak louder! I can't hear you. How can you be a TV shopping anchor if you speak so softly?"

The female host took a deep breath and said in a affected tone, "Oh my god, buy it, buy it!"

"Yes, you look very energetic."

Shen Mo nodded in satisfaction, reminding them not to call them "audience" but "family," then waved his hand, "You guys digest this first."

Wang Duan unscrewed a bottle of mineral water and handed it to him with a smile: "President Shen, brilliant, truly brilliant! Where did you learn all this?"

Shen Mo swallowed a mouthful of water and said in a flat tone, "You have to master all kinds of knowledge. There's too much to learn, and I've become a jack of all trades."