Rebirth in 2011: Starting as an Advertising Genius

"Jiang He, what's going on between you and Chen Wanting?"

After Chen Wanting left, Tian Ke finally couldn't hold back any longer and asked the question on behalf of everyone.

They all thought Chen Wanting and Jiang He were a couple, but this sudden turn of events caught them completely off guard.

Chen Jianghe calmly took a sip of the tomato and egg soup in his bowl.

"Nothing's wrong. She wasn't my girlfriend to begin with, so why would I stop her from dating?"

The calmer Chen Jianghe appeared, the more others sensed his inner turmoil.

But in reality, Chen Jianghe wasn't upset at all. He had forgotten what Chen Wanting looked like. He only realized when he saw her that this girl was far inferior to his advisor or Yuan Meng.

"Alright, they've already treated us, it'll be a waste if we don't eat!"

[Jiang He's turning his grief into a craving for food. Should I introduce him to that girl from the badminton club?]

No, no, that girl is exactly my type, I want to keep her for myself!

After a period of internal struggle, Tian Ke stopped trying to persuade Chen Jianghe and simply told him that she would definitely help him find a better girlfriend in the future.

"You'd better go back and ask about your family business. I was planning to use your company as a case study for my assignment!"

The meal ended rather blandly!

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What is GG?

Spread the word!

A small brand might see its market value multiply several times over with a single event marketing campaign or a single Google phrase, while an ordinary person might become an internet celebrity with just one exposure.

Having lived through that era, Chen Jianghe knows all too well how to be a guy.

While he was thinking about Tian Ke's clothing store, the professor in the classroom was assigning homework.

"Today I'm assigning you an assignment: form groups of four and develop a communication plan within a month!"

Chen Jianghe's major at university was called GG Practice, which, as the name suggests, is about GG communication.

However, Chen Jianghe was quite frustrated about this.

Everyone else is a college graduate who gets reborn, how dare I, a junior college graduate, get reborn?

And if you say you're reborn, how come you're reborn directly in college?

If I were reborn into high school, I might be able to work hard and get into a university.

But it's too late now, and he has returned to the junior college he got into after putting in 50% effort.

Fortunately, he was an art student, so the academic requirements weren't as high. After all, he hadn't worked for a 4A company in his previous life, and he was only doing basic consumer goods work. He made a lot of money by leveraging the popularity of social media.

There are three products in total!

"Nongfu Spring's Marketing Strategy for Next Year!"

"The positioning and promotion plan for a local milk brand!"

"Innovative Marketing Strategy for Quick Cold Medicine!"

"I will distribute the information on these three products to everyone. Today, everyone can form groups freely, and then choose a group leader to tell me the topic they have chosen!"

Chen Jianghe had a vague recollection of this assignment.

At the time, he chose Quick, and his teacher even signed him up for the College Student GG Festival competition, where he won an award and a prize of 500 yuan.

Looking back now, however, that plan was incredibly rudimentary, which also reflects that college students at that level hadn't yet undergone systematic training.

However, it's undeniable that college students' planning abilities are still developing, but their creativity sometimes surpasses that of adults who have been disciplined by society.

College students do have some brainpower.

"Jiang He, let's team up, and then add Yuan Meng and Yu Ying!"

Chen Jianghe was still lost in his memories when Wang Lei patted him on the shoulder.

"Sure!"

His gaze shifted to the two girls opposite him. In his memory, he, Wang Lei, and these two girls had always been in the same group when doing assignments during college.

If I remember correctly

After breaking up with Chen Wanting, I secretly harbored a crush on a girl named Yuan Meng throughout college.

What does it mean to openly harbor a crush? It means that the other person doesn't have feelings for him, and he hasn't impulsively confessed, thus maintaining the dignity of being able to continue being friends.

However, Chen Jianghe in later generations had almost forgotten about this college crush.

Don't say

Although an 18-year-old girl may not be as mature as a sophisticated older woman, she has her own unique charm.

Unfortunately,

He'll never be a simp again in his life!

Memories of youth are certainly beautiful, but now in his eyes they are nothing more than traces of time, where things have changed and people are no longer the same.

Which topic would you like to choose?

Since the two girls had no objection to forming a team, Chen Jianghe naturally wouldn't take the initiative to avoid suspicion and separate himself from them.

"I think mineral water would be easier to produce?"

Yu Ying spoke first, saying that she didn't care about getting high grades, as long as she could finish her homework.

Wang Lei chimed in, "Yeah, water doesn't seem that complicated. Just zoom in on one point!"

Yuan Meng, however, had a different opinion:

"But Nongfu Spring's previous marketing slogans are so deeply ingrained in people's minds, we definitely can't surpass them. I think Quick is pretty good, though. It seems like this cold medicine has fewer marketing slogans now, and many new cold remedies are constantly taking over its market share!"

The three of them discussed it for a while, but no one mentioned milk.

The main thing is that the teacher just handed out the materials.

This milk is not yet on the market. It is a brand new brand. A company has contracted a piece of land in Suzhou specifically for raising dairy cows.

Chen Jianghe stared at the documents,

His eyes were filled with a playful smile.

This is treating them as free labor!

However, this is a common occurrence in universities, especially art colleges, where many teachers may have their own companies outside of school and assign projects as classroom assignments to students.

Generally speaking, the assignments of ordinary students are certainly not enough to meet the needs of these companies, but there are some geniuses who can sometimes provide a lot of inspiration for these professionals with a good idea.

Chen Jianghe may not be a genius, but if he were to come up with a solution based on his experience from later generations, he would definitely be a genius for his age.

"Aren't you all interested in milk?"

Chen Jianghe spoke up.

He wasn't particularly interested in cold medicine and bottled water, mainly because there was very little room for improvement in those two products.

Moreover, the marketing methods for these two products are relatively traditional. One is to directly enter the market through on-the-ground distributors, while the other, being a pharmaceutical product, relies more on traditional media such as television and newspapers.

However, there is more room for development in the milk category.

Upon hearing Chen Jianghe's words, Wang Lei's expression showed a hint of fear:

"Seriously, Lao Chen? There's absolutely no information about making milk. It looks so difficult. You're not thinking of making milk, are you? Listen to the other groups, none of them chose this!"

Yuan Meng and Yu Ying also looked puzzled.

Chen Jianghe explained, "I think there's more room for maneuver with the milk product, and besides, this is definitely Professor Luo's company's business. We'll come up with the proposal, and then we'll collect the fee from her!"

Wang Lei and the other two: ? ? ? ? ?

What the hell?

Asking the teacher for money?

In any case, the three of them definitely hadn't thought about this issue.

"How did you know this was a business of Teacher Luo's company? And how did you know Teacher Luo owns a company?" Yuan Meng asked curiously.

She could sense Chen Jianghe's budding affection for her.

It's said that girls mature earlier, but she's not thinking about dating right now, since they haven't known each other long enough.

But Chen Jianghe's words at this moment filled her with curiosity.

Can I charge the teacher?

The reversal of the Heavenly Gang is considered to be true.

"I happen to have a milk-related idea in my head. We can discuss it after we finish our research. I think we should go with milk!"

Of the four, Chen Jianghe was already the most professional, so since he had spoken up, the other three did not refuse.

Moreover, choosing any one of these three options is the same for them; the only difference is the relative difficulty level.

"Then you can be the group leader and report to Teacher Luo!"

Chen Jianghe readily agreed, but he didn't mention the issue of charging for the proposal, saying he would bring it up when the assignment was due soon.

Chen Jianghe believed that with his proposed plan, showing even a tenth of it to Teacher Luo would be enough to get her to pay on her own initiative.