Rebirth in 2011: Starting as an Advertising Genius

Some say the college entrance exam is a watershed moment in life, but university is also a turning point.

Some people go from the stress of high school to indulging in university all at once.

In his previous life, Chen Jianghe was like that. In art schools like theirs, there were only two days of professional classes per week, and the rest were academic classes. As long as you didn't fail any courses, it didn't really matter whether you attended or not.

These teachers usually don't take attendance; as long as you pass the final exam, you're good to go.

So university life is great!

In the dormitory, Chen Jianghe's roommates, including Wang Lei, were all playing games.

They were playing League of Legends, a game that had just been launched in China and immediately sparked a craze, essentially unifying the gaming world.

It stole the popularity of games like DNF and CF.

"Robot and Olaf in the bottom lane, invincible!"

Xu Haibo spoke with great excitement, as if he had discovered a new continent.

"Damn, you hooked me right in, and one E from me could cripple him!"

"Jiang He, why aren't you logged in? Let's play together!"

Hearing Wang Lei's greeting, Chen Jianghe shook his head, "You guys have fun, I'm going to write something!"

He did remember that when he first played this game, it didn't have the standard format of later versions, such as one person in the top lane, an ADC in the bottom lane, and a jungler.

Nowadays, people are more used to two players in the top lane and two players in the bottom lane, and there's no longer any concept of an ADC paired with a support.

"Write something? Are you starting your homework now?"

His roommate thought Chen Jianghe was working on his homework for class.

Chen Jianghe didn't answer, but stared at his computer screen, which displayed several large characters:

Methods to make money

Now that we've ruled out things like buying lottery tickets, the rest seem to really be related to my major.

First, there's this assignment, but I don't always have assignments to do, and besides, I can't work for the teacher, I'm not the advisor~

Their professional course teacher and advisor are not the same person. The advisor is only responsible for daily class management, while the professional course has a separate teacher.

First: Tian Ke's clothing store

[Second: Milk-related business plan, with a one-month service fee charged on a consultant basis]

[Third: League of Legends?]

There aren't many videos about League of Legends online right now, and there aren't many live streams either, so we could consider giving these roommates a makeover.

There's no such thing as a square jungler or a combination skill yet.

Chen Jianghe thought for a moment, then looked up at his three roommates.

Wang Lei's skills are relatively poor, while Xu Haibo and Guo Qi are quite good, reaching Platinum level in ranked matches. Although they are not as high-ranked as King, they can still make videos without much trouble.

"The number one series in the Chinese server?"

"No!"

"De Yun Se?"

"That works!"

So Chen Jianghe quickly got to work and started typing on the keyboard.

Regarding Deyunse's positioning, video content, and the platforms on which they are released, etc.

As for the profit model?

That's easy!

Open an online store and sell pork floss cakes!

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Half an hour later!

"What? You want us to post our gaming videos online?"

Xu Haibo stared wide-eyed, momentarily at a loss for words to understand what was going on!

"We're not that good at video games, so it doesn't seem right to post that online, does it?"

They were just internet addicts who often watched game live streams on platforms like YY, but never imagined they could do it themselves.

Chen Jianghe slowly began to speak:

"You guys just focus on playing the game normally. I'll handle the post-production and operations. Leave the money-making to me too. Once we make money, I'll take 40%, and you guys will each take 20%!"

"Ugh, how much money can this thing make? The main problem is that I feel really embarrassed about posting our gaming videos online for people to see!"

After all, he's just a freshman who has just turned 18, and he hasn't thought about making money online yet!

Moreover, they receive living expenses from their family every month, which is enough for them!

"Wang Lei, you like that girl in your class named Li Dan, right? If you manage to win her over, will you still have enough money to live on?"

"That's definitely not... Wait, when did I tell you her name was Li Dan?"

Chen Jianghe smiled without saying a word. This was something he knew in his later years. The two of them did indeed stay together and even got married later.

"And you, Xu Haibo, don't you like Air Jordans? You can buy them yourself when you make money!"

"Guo Qi, even though your family is rich, wouldn't it be cool if you became famous and could brag about it?"

Chen Jianghe knew these three brothers too well.

His research on human nature, especially after he became a GG (Girl), became exceptionally accurate.

"Hey, Jiang He, how did you know I wanted Air Jordans?"

At this moment, Chen Jianghe seemed to carry a mysterious aura in the eyes of the three brothers. Why did they feel that he could see right through them?

"How much can you earn in a month?"

"It will definitely be less at first, but once your traffic picks up, making ten thousand yuan a month will definitely be no problem!"

What?

Suddenly, even Guo Qi and the other two were astonished.

Ten thousand yuan?

In 2011, these college students only had about 1000 yuan a month for living expenses. Guo Qi's family had some money, but only about 3000 yuan for living expenses. If they had 10,000 yuan a month, wouldn't that be equivalent to their annual living expenses?

"Let's do it!"

Ultimately, the three roommates agreed to Chen Jianghe's plan!

Although they didn't know what to do, their youthful spirit was ignited by Chen Jianghe's few words, and coupled with the lure of profit,

Just do it!

As for the profit-sharing issue that Chen Jianghe mentioned, they didn't understand it and weren't bothered by it!

The next step is content planning.

"We can make a robot + Olaf combination in the first phase!"

In the early days of League of Legends, the skill requirements for each champion weren't that high, so these fun and varied strategy combinations were more talked about.

In fact, Chen Jianghe has many more such ideas, such as Poppy, Anivia, Jarvan IV, Taric, Leona, Soraka, and even some heroes that haven't been released yet, including AP Master Yi and AP Sion in the next version. There are a lot of these ideas.

"The three of you can focus on Xu Haibo, since he's more skilled. Guo Qi and Wang Lei, you two can take turns each for one episode. Study these strategies more!"

"It doesn't necessarily have to be a crushing victory; the process should be somewhat entertaining!"

"Like those catchphrases such as 'Brothers united, weighing over 200 pounds!'"

"Look at that Xiao Zhi playing Chenghai now, he just says, 'Hello everyone, I'm the universally loved Nicky Wu from Huludao!' You guys can have a group like that too!"

Originally, Chen Jianghe intended to call them "anti-Korean college students."

However, South Korea hasn't yet demonstrated such dominance in League of Legends. Finally, Chen Jianghe directly formatted the layout.

Let's call it 【LOL De Yun Se】!

Deyun Club is quite popular now, and this name can also help generate some buzz. I don't think Master Guo would sue someone over this name.