Rebirth Starting as a Stock Market Enthusiast

Chapter 172 Eggplant Novel Access

Chen Kai nodded repeatedly.

He knew the weight of those words. This meant securing core resources and completely binding Feiyu Media to Douyin's strategy.

"What about Jay Chou?"

"Let's follow this video and start chatting." Li Xin picked up her cold coffee and took a sip. "Approach them under the guise of casual conversation. Let's make contact first."

"It's very difficult. We've been in contact with him before, and his agent said that the other party is very opposed to social media and has no interest in it at all." Chen Kai hesitated.

"I know the chances are slim," Li Xin smiled. "But what if? Since he posted something this time, there's always a next time. Try your best to reach out and strengthen your connection with his team. Even if you can't get through to them now, you have to plant this seed in advance."

"Understood." Chen Kai closed his notebook.

"Go and get it done. Keep a close eye on the coordination with Shen Fei." Li Xin waved her hand.

Feiyu Media, Office.

Shen Fei is browsing the Weibo trending topics list.

#JayChocolateStorePotatoChips#

Its popularity index far surpassed that of the second place, leaving it with a gap of nearly half.

The second most popular item was #Cai Xukun's fans' voting data#.

This top idol, who debuted as the center of "Idol Producer" and is currently at the peak of his popularity, has a fan base known for its fierce fighting spirit.

It is known for its tight organization.

Normally, wherever Cai Xukun is, he will definitely be among the top three on the trending topics list.

But today, Jay Chou's simple picture completely crushed it.

The third place is #FanBingbing'sSunscreenGear#.

Fourth place: #Zhou Dongyu's airport BJ slouch#.

Fifth place goes to #BreakupGirlVideo#.

Chen Xi's video truly dominated the trending charts on Douyin for a whole week.

Even with such phenomenal popularity, it only ranked fifth on Weibo.

This is TikTok's current true status.

In this era, Weibo is the absolute king of traffic. All the biggest entertainment scandals and national hot topics are ignited on it.

Douyin? In many people's eyes, it's still just an entertainment app for watching short videos.

Its influence is still too limited in the face of truly colossal entities.

This is why Song Ting's video immediately topped the Douyin trending list as soon as it went viral.

This is Jay Chou.

A superstar who almost never updates his personal social media, has no interest in online business, and doesn't even have a Weibo account.

His fan base is mostly made up of people born in the 80s and 90s who have already started families and careers. This group is usually as silent as the sea and never participates in the childish voting and comment control of the fan circle, but they are the most solid backbone of this society's consumption power.

Their love is etched into their youth.

Once triggered by a certain opportunity, this silent sea can instantly unleash a tidal wave powerful enough to overturn the entire traffic landscape.

This is simply incomparable to those traffic stars like Cai Xukun who rely on data-driven female workers to boost their popularity day and night.

How popular is "Idol Producer" right now? Those fans stayed up all night every day to boost the rankings and data, and the show was originally firmly in first place in terms of popularity, and no one could beat it.

The results of it?

Jay Chou's move immediately halved Cai Kun's popularity, and the gap is widening.

This is a classic example of overwhelming force. All the data you painstakingly create simply won't make a ripple in the face of absolute national popularity.

Just then, the cell phone on the table suddenly vibrated.

Shen Fei glanced at the caller ID and saw that it was from Chen Kai, then answered the call.

"Mr. Shen, busy?" Chen Kai's hearty laughter rang out.

"Mr. Chen, you're too kind. I just glanced at your Weibo," Shen Fei said casually.

On the other end of the phone, Chen Kai chuckled twice; he was in an excellent mood.

Just now, the back-end data department sent an urgent report that, influenced by the cross-platform traffic generated by Jay Chou's post, Douyin's daily active users have experienced a significant surge.

Chen Kai couldn't help but let slip a hint: "President Shen, Teacher Song Ting's video has really gone viral this time. To be honest, riding on this wave, our Douyin's daily active users have also surged."

"This is thanks to the platform's strong traffic support; Feiyu is just following the trend," Shen Fei replied succinctly.

Hearing Shen Fei say this, Chen Kai, who was on the other end of the phone, felt even more relieved.

His call this time served two purposes: first, to convey President Li's goodwill, and second, to genuinely try to win over Shen Fei, this powerful figure.

With the surge in daily active users on Douyin, he, as the head of the content department, has made a significant contribution to the platform.

And the source of all this is this young man in front of us.

"Mr. Shen, let's be frank," Chen Kai said, his tone becoming serious. "This collaboration has far exceeded all of our expectations. Mr. Li means that Feiyu Media's content production capabilities are already top-notch in the industry. If we want to retain users on Douyin, we need a partner like Feiyu. So, just ask, and we'll provide whatever resources we can."

"Mr. Chen, you flatter me." Shen Fei's tone remained calm, as if the other party wasn't promising mountains of gold and silver, but simply asking if he had eaten dinner.

"Feiyu is, after all, a small company, and all we can do is contribute to the content. However—" Shen Fei changed the subject, "I have indeed been thinking about a problem recently, and I wonder if President Chen would be interested in hearing about it?"

"Please speak!" Chen Kai immediately became extremely attentive.

He knew this was the key point. This young man never made empty promises.

"I'm thinking about the future form of Douyin," Shen Fei said slowly and deliberately. "The current Douyin, using..."

Users "scroll and leave." No matter how good the video is or how popular it is, users will eventually migrate to other platforms, such as Weibo or WeChat.

Chen Kai felt a chill; this was precisely the problem that Li Xin and he had been anxious about recently. Douyin was like a giant funnel; traffic came quickly and went quickly, and it could never effectively retain users.

"So, I've been thinking, is it possible to build our own closed-loop ecosystem within Douyin?"

"Ecological closed loop?" Chen Kai pondered the word, his eyes growing brighter.

"Yes." Shen Fei's voice carried a hint of amusement. "It's like WeChat's mini-programs. We embed lightweight applications into the app, allowing users to complete a series of activities such as reading, gaming, and shopping while watching videos."

Wouldn't this naturally increase user engagement and retention?

Chen Kai remained silent on the other end of the phone.

Shen Fei could even hear his suddenly heavier breathing.

Mini Program!

Chen Kai was certainly familiar with this concept; WeChat had been launched more than a year ago and had been a great success.