Rebirth Starting as a Stock Market Enthusiast

Chapter 173 Douyin Mini Program

The problem is, nobody expected that this model could be implemented on Douyin!

In everyone's conventional thinking, Douyin is just a short video app, completely different from social media giants like WeChat.

But now, after being touched by Shen Fei, Chen Kai felt as if everything before him had suddenly become clear!

Yes! Why not?

Douyin has a more terrifying traffic distribution capability than WeChat. If this traffic can be guided into its internal mini-program ecosystem, it will be a huge market worth hundreds of billions!

These words, seemingly Shen Fei's advice for the future of Douyin, were actually paving the way for his own "Eggplant Novels".

The reason why Tomato Novels was able to break through the bloodbath of the online literature market in its previous life was not because of its content, but because of the indiscriminate traffic diversion by the behemoth that is Douyin.

It's like a giant straw that's been inserted directly into Douyin's massive traffic artery, forcefully sucking out a free reading empire with tens of millions of daily active users.

And right now, TikTok, this behemoth, hasn't even realized that it has such a powerful force that can change the landscape.

What Shen Fei needed to do was be the first to insert the straw before it could react. This not only concerned...

The fate of Eggplant Novels is also related to his subsequent business strategy of creating a paid short drama platform.

"President Shen—" Chen Kai's voice trembled slightly, a sign of extreme excitement, "Your idea—is simply—"

He couldn't find the right words to describe it for a moment.

"This is just my own immature and shallow opinion," Shen Fei casually steered the conversation back on track. "Actually, the reason I thought of this is because I'm currently developing an app called 'Eggplant Novels.' So, if Douyin really does launch a mini-program feature in the future—"

"I hope that Feiyu Media can be the first partner for internal testing. And after the feature goes live, Douyin can give us a promotional slot across the entire network."

There was a brief silence on the other end of the phone.

Chen Kai didn't respond immediately, but his mind was quickly assessing the pros and cons of the deal.

He's not the kind of person who's short-sighted. On the contrary, being able to become the head of the content department at Douyin shows that he has a broader vision than anyone else.

Actually, this is a very simple calculation.

If Douyin really decides to launch its mini-program ecosystem, it must open its API to attract third-party developers. Since it's going to give APIs to others anyway, it doesn't matter who it gives them to. Having Feiyu Media conduct the first round of internal testing is perfectly reasonable.

As for the resource slots for full-network promotion ———

That's an astronomical price for MCN agencies, but for Douyin (TikTok's Chinese version), it's just a matter of changing two lines of code in the backend.

Adjusting the recommendation weights is a trivial matter, costing almost nothing.

In exchange for a strategic idea worth hundreds of billions, which is bound to be released and a free Google Play slot?

This deal is incredibly good value.

"President Shen, you've thrown me a bait I can't refuse," Chen Kai laughed, his tone tinged with emotion.

He genuinely felt that Shen Fei was a strange guy.

They have a keen eye and are meticulous in their work. They throw out such a huge business idea without any preparation, just to change the streaming resources and testing interface.

"Mr. Chen, you flatter me." Shen Fei leaned back in his chair, a calm smile playing on his lips.

He sneered inwardly. Douyin hadn't yet realized the terrifying money-making potential of online novels in lower-tier markets. Once "Eggplant Novels" had firmly established itself in this traffic pool and built user loyalty, even if Douyin itself realized it wanted to enter the novel market, it wouldn't be able to beat its first-mover advantage.

All he wanted was to get on the bus first.

"It's a mutually beneficial arrangement," Shen Fei said calmly. "Douyin needs a benchmark to validate the feasibility of mini-programs, and my 'Eggplant Novels' can serve as that guinea pig."

"A guinea pig?" Chen Kai laughed heartily. "President Shen is too modest. Okay, I'll make the decision myself. As long as the internal project is approved, I'll reserve the interface and resource slots for you."

"Then I'll wait for Mr. Chen's good news."

"But let me make this clear from the start," Chen Kai said, his smile fading. "I need a detailed plan for the overall vision of this mini-program ecosystem to submit to the senior management at headquarters."

Chen Kai knew very well that a few verbal ideas wouldn't be enough to get the project approved at the board meeting. He needed Shen Fei to produce something tangible.

"No problem," Shen Fei readily agreed.

He was well-prepared. He could recite the evolution of Douyin (TikTok) mini-programs from memory with his eyes closed.

"The proposal will be sent to your email tomorrow morning at 8:00 AM."

"happy!"

After hanging up the phone, Shen Fei threw his phone on the table.

He let out a long breath.

nailed it.

The most crucial link, Douyin's traffic entry point, has been completely secured.

With this straw, Feiyu Media has a continuous channel for funding.

Shen Fei glanced at the "Flying Bird Music Project" document on his computer screen and casually saved it.

He leaned back in his chair, twisted his neck, and glanced at the time in the lower right corner of the computer screen.

It's 9:30 p.m.

The office area outside was quiet by now. Qin Ziyi and his group had probably already gone out for a late-night snack.

Shen Fei shut down his computer, grabbed his car keys from the table, and walked out.

As I passed the dance studio at the end of the corridor, the door was ajar, and the lights were on inside.

Shen Fei stopped and pushed open the door.

On the wooden floor, Xu Lu was lying sprawled out in an unseemly manner, her chest heaving violently.

She was wearing a tight-fitting black workout outfit with loose gray sweatpants underneath. Even in such ordinary clothes, her long, straight legs couldn't be hidden.

A few strands of hair, damp with sweat, clung to her fair cheeks, giving her a charmingly naive look, a trait unique to those who have just finished exercising.

Hearing the door open, Xu Lu sat up abruptly from the floor like a startled cat.

"Who?"

She instinctively grabbed a towel from beside her and held it to her chest, her eyes filled with wariness.

Upon recognizing Shen Fei, her tense shoulders instantly relaxed.

"This girl is still so guarded," Shen Fei thought to himself. "But it's good, it's not a bad thing for a girl to know how to protect herself when she's out in public."

"It's me." Shen Fei stepped inside. "Still practicing so late?"

Xu Lu secretly breathed a sigh of relief.

Seeing Shen Fei's calm face, her already pounding heart began to beat even faster.

She bit her lip, draped the towel around her neck, and stood up, trying to appear calm.

"Otherwise what? We're filming a new episode of 'Dance Students' videos next week, so I need to practice the moves beforehand." Xu Lu rolled her eyes and said in a sharp tone, "Do you think everyone's like you, just sitting in an office and talking?"