Chinese entertainment: Top stars have no holidays

It's 9:30 p.m.

The entire Chinese entertainment industry, including all production companies, film and television promotion teams, and talent agencies, is now staring intently at Weibo.

Everyone knows that the viral success of Douyin short videos is just the first wave of promotional tactics for the drama "A Love So Beautiful".

The live stream featuring the main cast, which will begin at 10 PM tonight, is the second trump card in the promotional preparations for "A Love So Beautiful".

2017 was a crucial year for Weibo Live to expand its reach.

The platform is fully supporting celebrity live streaming content. Compared to the assembly-line style and scripted nature of celebrity live streams in the future, live streams in this era are more authentic and down-to-earth.

Without the elaborate scripts of variety shows, celebrities interact with fans face-to-face, making their words and actions authentic and easier to gain and retain fans, as well as build goodwill among casual viewers.

This is also why celebrities like Nai Liang have been able to return to the public eye at this time.

Industry insiders are curious about what new tricks the "A Love So Beautiful" production team can come up with through Weibo live streaming.

Many marketing directors at leading film and television companies even stopped their work to watch the live stream on Weibo.

They are now rapidly dismantling this complete strategy, from attracting traffic through short videos and building momentum through topics to retaining fans through live streaming.

This will serve as a reference for future promotional strategies for my own dramas.

After all, no one expected this before today.

Douyin, which is not in the mainstream, will be revitalized by a new generation actor and become a core tool to generate popularity across the entire internet.

In the cute studio, Dai Lu sits in the temporary office area, followed by the entire publicity team.

On everyone's computer screen, the real-time Weibo trending topics, hot search list, live stream reservation data, and the backend data of "A Love So Beautiful" playback volume were refreshed simultaneously.

Her expression was calm, but her eyes held a deep sense of confidence.

All the publicity plans, press releases, and character packaging materials were finalized three days ago.

We are just waiting for the most suitable detonation point.

The upcoming live stream is a crucial step in delving deeper into the persona, reinforcing personal branding, and thoroughly solidifying popularity.

If Jiang Bai only relies on his good looks and the popularity of the drama series, he can only become popular briefly.

It might be hot for ten days or half a month, but the hype will quickly fade away.

To completely shake off Jiang Bai's recent decline in popularity.

From a fleeting newcomer to a top-tier celebrity with lasting popularity, and even a superstar.

That means creating a three-dimensional, likable, and unique persona.

A persona that makes the public think of a certain word when they hear it.

These are the secrets and tricks that major entertainment companies in China have figured out in the past two years.

For example, Dilraba's foodie persona, Jin Dong's old-fashioned cadre persona, Kris Wu and Yang Yang's aloof male god persona, and Xia Jie's Buddhist-like indifference, etc.

To leave a lasting impression on the public, celebrities of this era need to establish a positive public image!

Dai Lu also prepared a very good character design for Jiang Bai!

Just waiting for it to explode tonight!

......

Time ticked by, and at 9:50 p.m., there were only ten minutes left before the live broadcast started.

The number of people who have made reservations for the Weibo live stream has exceeded 300,000 and is still increasing rapidly at a rate of thousands per minute.

Countless passersby attracted by Douyin, drama fans who were captivated by the content, and long-time fans all lined up on the live stream reservation page on time, waiting for the broadcast to begin.

#A Love So Beautiful Creators Live Stream#

#JiangBaiLiveTonight#

The two trending topics are steadily hovering around the 15th spot on Weibo's hot search list, poised to explode the moment the live stream begins.

It was exactly 10 p.m. sharp.

The Weibo live stream was officially connected.

As the camera was turned on, a clear live stream appeared on the phone screens of countless viewers.

Unlike celebrity events, which feature glamorous sets and deliberately packaged lighting and filters.

It's not like a live TV broadcast, which has a complicated and cumbersome live broadcast process.

The background of the live stream was just a simple and clean studio.

A webcam sits on an ordinary desk, pointing directly at two ordinary swivel chairs.

The overall atmosphere in the live broadcast room was relaxed and warm, completely shedding the sense of distance that often accompanies red carpet events and film sets, making it exceptionally down-to-earth.

Jiang Bai was wearing a simple and clean black loose sweatshirt, paired with casual trousers.

He didn't deliberately do elaborate makeup; his natural, no-makeup look only highlighted the natural three-dimensionality and superiority of his facial features, which was still eye-catching enough.

Tian Xiwei, standing to the side, wore a soft, off-white knit sweater, her long hair casually draped over her shoulders, and her makeup was light and cute, exuding youthful energy that perfectly matched the image of Chen Xiaoxi in the drama.

The two walked into the frame side by side and sat down in chairs in a relaxed and natural manner.

There was no awkwardness in front of the camera; you could feel the relaxed and harmonious atmosphere even through the screen.

"Hello everyone, good evening, we're here!"

Jiang Bai waved to the camera first, his voice gentle and clear, his tone relaxed and natural.

Tian Xiwei waved along with Tian Tian, ​​her smile bright: "Welcome everyone watching the live stream!"

"Thank you everyone for watching on time tonight, and thank you for liking 'A Love So Beautiful'."

The live stream had just started when the number of viewers instantly surged past 300,000.

The live stream chat was flooded with comments, filling the screen with a dense, overwhelming volume.

Because the live stream tipping function was turned off in advance, many fans immediately asked why they couldn't tip.

They really wanted to shower Jiang Bai with gifts!

These days, who doesn't receive a few big airplanes and small rockets during a live stream?

People are used to watching live streams and, if they have the means, giving virtual gifts to the streamers.

The live streaming market has been developed and matured.

As a result, Jiang Bai's live stream didn't even have any live stream tips, so he couldn't spend any money he wanted, which was really frustrating!

However, aside from the comments from fans eager to send money to their idols, there were also many other comments on the screen.

[It's finally airing! I've been waiting all night!]

Jiang Bai is so gentle! His natural face looks amazing!

Little Xi is so cute, the two of them together look so youthful!

[Just finished watching the first two episodes and rushed over, I'm totally hooked on Jiang Chen!]

[I got hooked on TikTok transition videos, but after seeing her in person, I have to say she's incredibly good-looking]

[Tired of watching Princess Agents? Try something different with A Love So Beautiful, it's super sweet!]

The barrage of comments was incredibly fast and harmonious, with no trolls stirring up trouble; it was all the goodwill and anticipation of the audience.

The main reason is that other companies weren't in a hurry to sell smear campaigns to Jiang Bai; instead, they immediately came to the live stream to leave negative comments.

They had to see how effective this novel promotional method was first.

If it really works well, everyone can immediately learn from and use it.

As for Heijiang Bai?

Don't worry, there will be plenty of people to take action after today, so there's no rush to prepare for the explosion tonight.

Rather than attacking a rising star, it's more important to understand and master this new method of drama promotion.

If used properly, the latter can be used to mass-produce the former.

Moreover, everyone had a vague feeling that this newcomer named Jiang Bai seemed to be losing his composure.

In the live stream room.

Jiang Bai and Tian Xiwei watched the scrolling comments, occasionally glancing down and smiling as they browsed. In keeping with the audience's enthusiasm, they gradually opened up and began a relaxed chat.

The live stream was simple and aligned with the core of the drama's promotion. There were no complicated game segments or scripted dialogue; the focus was on chat and interaction.

They first expressed their gratitude to the audience across the internet for their support of "A Love So Beautiful". When talking about the overwhelming response to the show in the first three hours after its premiere, both of them admitted that they were very surprised.

Tian Xiwei sincerely expressed her gratitude, saying that she was just a newcomer with no representative works and never thought that her first leading role would win the love of so many viewers. She was filled with gratitude and trepidation.

Jiang Bai then took the opportunity to talk about the character development in the drama, and discussed the role of Jiang Chen that he played.

"Jiang Chen is a character who appears to be a cold and taciturn school heartthrob, with a distant and aloof demeanor, and is not good at expressing his emotions."

"But inside, she is actually very gentle and sensitive. She will silently remember all of Chen Xiaoxi's little habits and will silently protect her where others cannot see her."

He slowly and clearly explained his understanding of the character, speaking with composure and clarity.

"Many people think that all a cold male lead in idol dramas needs to do is have a blank expression, wide eyes, and pursed lips."

"But I don't think so. Aloofness is not about being expressionless, and restraint is not about being emotionless. Subtle changes in eyes and small gestures are what bring out the character's depth."

These words instantly garnered countless positive reviews from the audience.

Compared to the current crop of popular actors in the industry who only rely on their "three tricks of acting" to fool the audience, Jiang Bai clearly has his own understanding of acting.

Let's not worry about whether his understanding is correct or not, or whether there's anything to it.

But at least it's much better than those actors who, when asked in interviews about their understanding of the character or their own performance, can only stammer and awkwardly not know what to say.

The gap between the two sides widened instantly, giving more passersby a good first impression of Jiang Bai.

Next, accompanied by comments on the screen, the two began to share interesting stories from the set during filming.

Although it was her first time doing a live stream.

Even if you've never eaten pork, you've always seen pigs run.

Both Jiang Bai and Tian Xiwei watch live streams in their daily lives.

The former enjoys watching game live streams, and the past two years have been a blue ocean period for the explosive growth of live streaming platforms.

Sometimes when the film crew finishes work, Jiang Bai is too tired to play games, so he will lie in bed and watch the live streams of PDD, Da Sima, and others.

Watching it means I've played it myself.

Tian Xiwei, on the other hand, is interested in some beauty and outdoor live streams and watches them occasionally.

Most importantly, both of them have outgoing and cheerful personalities, so they won't feel awkward during live streams and can chat freely with the viewers.

The two chatted about anecdotes from filming, their daily work on set, and occasionally teased each other, creating a relaxed and joyful atmosphere.

Tian Xiwei has a lively and cheerful personality, and she often tells cute little anecdotes.

Jiang Bai calmly responded, gently controlling the situation.

The combination of the two, one quiet and one active, was exceptionally harmonious, and the number of viewers in the live stream steadily increased, soon surpassing 400,000.