Chinese entertainment: Top stars have no holidays

Chapter 52: A Textbook-Level Promotional Combination

After some casual conversation, we moved on to the Q&A session that fans were most looking forward to.

The two randomly read audience questions from the live chat and patiently responded to each one, thus bridging the gap with their fans.

Someone asked about the most memorable scene during filming.

Some people are curious about how sweet the story will become in the future.

Some people also inquired about the way the two interacted in private.

Many fans are curious about Jiang Bai's hobbies and daily life.

A variety of questions followed, and Jiang Bai patiently answered them one by one.

He doesn't deliberately avoid it; he sincerely and generously promotes the CP (couple pairing).

He shared as much of what he could talk about as possible with the audience, as long as it didn't involve spoilers.

"The scene that left the deepest impression on me, and this might be considered a spoiler, is the one where Chen Xiaoxi gets drunk and I carry her home. That scene left a deep impression on me."

"Xiaotian and I have a pretty good relationship in private. After all, we're both young people and we can get along well."

"The plot will definitely be sweet! This is a sweet romance drama set in a school, there won't be any scenes that make you feel nauseous!"

"My hobbies are working out and playing games. I really enjoy playing League of Legends and CS:GO. I might start streaming and organize tournaments for my fans if I have the chance in the future."

At this point, Jiang Bai shrugged helplessly: "But I probably don't have many male fans, so I probably won't be able to gather enough male viewers for an internal battle."

This incredibly relatable chat bridged the gap between fans and idols, making the comments in the live stream even more enthusiastic and excited.

Of course, Jiang Bai didn't forget the two most important things about this live broadcast.

The first thing is to openly and honestly promote your on-screen couple status!

This year marks the full-scale rise of celebrity couple pairings in the Chinese entertainment industry.

From Jiang Bai and Zheng Hehuizi, the "good-looking couple," to the phenomenal "Lu Di" couple from Running Man.

The latter, in particular, has enjoyed all the benefits of being a CP (couple) and has made countless people in the industry begin to take the power of CP fans seriously.

It's worth noting that before the "Land Couple" (a nickname for Dilraba Dilmurat and Lu Yu), she was only considered a second-tier newcomer.

She only has one representative role, Gao Wen, and one Feng Jiu, both of whom are supporting actresses.

But after the Lu-Di couple suddenly appeared, she rose to become a top-tier female star through a variety show, becoming the most popular female celebrity on the internet in May and June.

Jiang Bai wants to reap the benefits of this CP (couple) fandom too!

Therefore, Jiang Bai would often mention how hard Xiao Tian worked on set, constantly praising her for being cute and talented.

Basically, it's like, "We're such good friends, you can all just ship us!"

Xiaotian didn't even need to act; just the occasional glances she gave Jiang Bai made it hard to say she was innocent.

Moreover, whenever she mentioned Jiang Bai, the smile on her lips never faded, and her body would always subconsciously lean towards Jiang Bai.

You don't even need to deliberately seek out sweetness; just looking at the atmosphere of the live stream, the sweet and ambiguous vibe is overwhelming.

The live stream immediately announced the birth of a huge number of CP (couple) fans!

When he saw Tian Xiwei subconsciously tidying up Jiang Bai's messy hair.

Industry peers and executives who watched the live stream were greatly shocked.

Dude, are people now selling couple pairings so proactively, so openly, so blatantly?

No one believed that the two were really dating.

Because any couples in the entertainment industry who are actually dating will avoid each other, let alone create a romantic pairing, they basically won't be seen together or interact with each other.

Otherwise, it would be like repeatedly pushing the boundaries of what fans should accept, which would be too provocative.

So when Jiang Bai and Tian Xiwei interacted so openly, everyone felt that the two hadn't actually dated, but rather that they were acting really well.

Tian Xiwei, in particular, portrayed the feeling of liking someone with just her eyes and a few small body movements.

Who says you can't act out the look of love in someone's eyes?

That was clearly a very good performance!

This new actress, Tian Xiwei, is very talented!

Upon investigation, it turns out that Huace has already signed him, which is a pity.

This also confirmed everyone's belief that the two's CP (couple pairing) was indeed an act.

They are all actors under Huace's management, so pairing them up as a couple is undoubtedly the best way to maximize profits.

Executives and managers of film and television companies and talent agencies all jotted down a note in their notebooks.

[From now on, drama promotions should openly promote the on-screen couple, and the male and female leads should ideally interact directly through live streams!]

......

Jiang Bai and Tian Xiwei's live stream is still ongoing.

Just as the interactive atmosphere was becoming increasingly lively.

Jiang Bai caught a highlighted question precisely and read it aloud: "I'd like to ask you, Brother Jiang Bai, aren't you a professionally trained actor?"

"You seem so natural and talented when filming, have you received professional acting training?"

This question instantly piqued everyone's curiosity, and the live chat went silent for a moment before flooding the screen with messages waiting for an answer.

Jiang Bai nodded slightly, smiled frankly, and replied truthfully: "I am not from a professional background. I have not attended any performing arts schools, nor have I received systematic art exam training. I am an amateur actor who entered the industry halfway through my career."

As soon as he finished speaking, a heated discussion broke out in the live stream.

[?? Not formally trained? That's amazing acting!]

No wonder their acting is unconventional and free from the common problems of formulaic, professionally trained actors.

[To act like this without formal training is incredibly talented!]

"That's definitely not the case." Jiang Bai's tone was calm and natural, without deliberately showing off or hiding anything. "Back then, I was a student who only took academic subjects."

"I took the regular college entrance examination route and graduated from Shanghai University of Finance and Economics, a comprehensive university with a focus on economics and management."

The moment those words were spoken, the entire live stream chat exploded.

Shanghai University of Finance and Economics?

Anyone familiar with the hierarchy of universities in China knows this.

Shanghai University of Finance and Economics (SUFE) consistently ranks among the top finance and economics universities in China, with extremely high admission scores. It is a prestigious university that countless liberal arts and science students would fight tooth and nail to get into.

Those who can get into this university are all top students.

The barrage of comments exploded instantly, with a dense barrage of exclamations filling the entire screen.

[Did I hear that right? Shanghai University of Finance and Economics? That's a top-tier university!]

[My God! There are actually academically gifted actors in the Chinese entertainment industry?!]

[I initially thought he was just a handsome guy, but it turns out he's also a top student from a prestigious university? The contrast is incredible!]

[How high are the admission scores for Shanghai University of Finance and Economics? That's incredible!]

Compared to those illiterate idols, Jiang Bai's educational background far surpasses that of most popular celebrities in the Chinese entertainment industry.

Seeing the screen filled with shocked comments, Tian Xiwei, who was already prepared, widened her eyes and revealed an incredulous expression, deliberately replying, "My God, that's amazing!"

"So, your college entrance exam score must have been very high?"

When it comes to actually performing, you can see that her acting skills are indeed a bit immature and she's trying too hard.

Fortunately, not many people cared about this; they were all waiting for Jiang Bai's answer.

Jiang Bai didn't dodge the question, and casually said, "Fortunately, my total score in the college entrance examination that year was over 620."

"It's ranked quite high in our province, and I was admitted to Shanghai University of Finance and Economics through normal admission."

"I studied finance in college, which has nothing to do with acting or performing arts. Later, I entered the entertainment industry by chance and gradually embarked on the path of becoming an actor."

Over 620 points!

He has a solid high score, a full-time undergraduate degree from a top university, a finance major, and is a non-professional actor who started acting halfway through his career.

A series of labels stacked together create a strong sense of contrast.

On screen, he is Jiang Chen, a cool, restrained, gentle, and reserved campus heartthrob.

In reality, he is a true academic star who scored high in the college entrance examination and was admitted to a top university. He is exceptionally knowledgeable and speaks eloquently.

This cannot be considered a fabricated or fabricated persona.

This isn't some fabricated story of a highly educated academic star!

This directly shattered the current public's stereotype of new generation traffic actors as "pretty faces, uncultured, and bad actors."

This kind of realistic persona is the most likely to stand up to scrutiny!

And there's no need to worry about your public image collapsing and causing backlash later.

At this moment, the live stream room completely erupted in excitement.

The number of real-time online users in the backend skyrocketed, breaking through the million mark, and the number of interactions, reposts, and shares instantly doubled.

#Jiangbai's 620 Gaokao Score#

#Shanghai University of Finance and Economics Jiangbai#

#Hidden Genius in Chinese Entertainment#

The aforementioned new terms quickly rose to the top of Weibo's trending topics list.

Without a doubt, Dai Lu paid for it in advance, but Weibo only released it at this time.

At this moment, Dai Lu, who was watching the live broadcast from behind the scenes, kept her eyes glued to the screen.

The moment Jiang Bai mentioned his prestigious university degree and college entrance exam score, a glint flashed in her eyes, and she raised her hand without hesitation to signal to the publicity team:

"Right now! Release all prepared press releases!"

The promotional materials, which had already been laid out and were ready to be launched, were released simultaneously.

Dozens of leading entertainment marketing accounts, film and television influencers, campus bloggers, and lifestyle recommendation accounts published articles simultaneously.

Their press releases all revolved around the core persona of "cool and aloof campus heartthrob on screen, top academic achiever in real life."

The photos are accompanied by everyday-style portraits of Jiang Bai, stills of Jiang Chen from the TV series "A Love So Beautiful", and information about Shanghai University of Finance and Economics.

The press release clearly outlined his life story.

An ordinary student, a high scorer admitted to a prestigious university, a top student in the finance department of a prestigious university, a non-professional actor who diligently hones his acting skills, and a low-key and down-to-earth actor.

Without exaggerated descriptions or false packaging, they only use their real resume to create a unique image of a top student.

Compared to the fabricated personas forcibly created by countless celebrities in the Chinese entertainment industry.

Jiang Bai's true story, which can withstand scrutiny and verification, is unparalleled in its persuasiveness.

This was a marketing tactic that Dailu had prepared long ago.

Originally, without Jiang Bai's suggestions, Dai Lu's press releases were prepared for the promotion of the drama "A Love So Beautiful".

She plans to use a large number of press releases during the airing of "A Love So Beautiful" to link the characters Jiang Bai and Jiang Chen together.

Marketing the topic of "the academic genius male god in the drama has come to life".

Actually, this marketing plan is already quite good. It will definitely allow Jiang Bai to successfully establish his persona in conjunction with the broadcast of "A Love So Beautiful".

Dai Lu truly lives up to her reputation as a master of internet marketing.

Jiang Bai made only a minor adjustment: he ignited the topic directly through his live stream, interacting with fans in person.

No matter how many press releases are issued, nothing beats the sensation and directness of a live broadcast by the person in question, and it's also much more efficient in spreading the word!

In just a few minutes.

Top-ranked academic achievements have been trending on social media, quickly climbing from the top ten in the entertainment category.

The hashtag #JiangBaiAcademicSuperstar# quickly rose to the top of Weibo's trending topics, replacing the previous hashtag for the live stream launch, followed by a big "Explosive" sign!

Jiang Bai's personal Weibo followers have skyrocketed.

The number of followers on new Douyin accounts continues to climb.

His daily check-in count on his Super Topic, which had originally fallen to just over 10,000, surged to over 30,000 in a day and a night thanks to various viral moments, firmly returning him to the data tier of top-tier celebrities.

There are even no signs that the upward trend has stopped, and it is making a charge towards the top.

The overall online sentiment has completely shifted.

Even though "Princess Agents" is nearing its end and in its climax tonight, it can't compete with "A Love So Beautiful" in terms of popularity.

A low-budget campus web series.

1 day and 6 hours.

A perfect promotional campaign for a drama series' premiere, so effective it could be included in an entertainment industry textbook.

It taught all the capital, behind-the-scenes executives, managers, practitioners and countless celebrities in the industry a harsh lesson!

Back in 2017, when promoting a drama before its premiere was limited to having the lead actors use their connections to help retweet promotional Weibo posts, the only method was to do so.

This combination of punches is simply a game-changer.

This has left many industry professionals feeling completely bewildered.

After regaining their senses, everyone had only one thought in their minds.

Learn! You must learn!

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