Chinese entertainment: Top stars have no holidays

Overnight, Jiang Bai's short video, #WhatTimeIsItOverThere#, which depicted a transition from youth, completely swept across Douyin.

Taking advantage of the booming short video market in 2017, Douyin has been continuously providing top-tier traffic.

Throughout the night, the number of likes, shares, and favorites on the video skyrocketed, with the number of likes breaking through one million and heading straight for the two million mark.

Imitations, remakes, edits, and screenshots as wallpapers have sprung up like mushrooms after rain.

The next morning, the first video that every user who opened Douyin would see was inevitably the transition scene of Jiang Bai and Tian Xiwei in their summer white shirts.

Whether it's students slacking off during breaks, young white-collar workers relaxing after get off work, or ordinary netizens following the trend of short videos, no one is exempt.

Blue skies and lawns, white-clad boys and energetic girls, paired with gentle and languid background music, and a sweet duet dance, instantly capture the aesthetic of today's young people.

Before this, Douyin was filled with mesmerizing hand gesture dances, funny lip-syncing videos, and special effects face-changing videos.

Such exquisite short films, which combine visual beauty, atmosphere, and youthful energy, are nothing short of a game-changer.

This viral video is being discussed everywhere, from classrooms on campus to social circles.

#WhattimeIsItThereNow# has become the hottest hashtag on Douyin.

Countless online celebrities and ordinary users followed suit and filmed the same transitions.

They managed to turn a promotional clip for a TV series into the most viral video on Douyin so far this year.

The buzz spread far and wide, and even the background music quickly became a hit.

Even the background music in the video, "What Time Is It Over There Now?", saw a surge in plays on music platforms.

This song, released in 2011 and sung by Taiwanese singer Huang Xiaohu, was virtually unknown in mainland China before that.

But today it directly topped the daily charts for trending songs on multiple platforms!

The most direct change brought about by all this is that the online discussion surrounding "A Love So Beautiful" has seen a precipitous surge.

What was originally just a small-scale preview of a youth web series suddenly became a household name among young people.

It went viral on Douyin and spread to young people's WeChat Moments, QQ Space, campus forums, and even major online forums.

Everyone knows that tonight at 7 PM, this campus romance drama starring Jiang Bai and Tian Xiwei will officially premiere.

Even many high school and college students only got to know Jiang Bai at this time, and their only impression of him came from this short video that was being wildly shared on their WeChat Moments.

However, because of his good looks and the eye-catching nature of the short video, these people became curious about Jiang Bai and wanted to see what level of acting he was capable of.

After all, if he can make a video that's only a dozen seconds long so captivating, what would happen if he made a serious TV series?

at the same time.

Taking advantage of the peak of online popularity, Dai Lu had already made preparations in advance, launching the Weibo marketing plan that her studio had been preparing for a long time overnight.

Major entertainment marketing accounts, film and television bloggers, and youth product recommendation bloggers have collectively launched a promotional campaign.

Jiang Bai's personal Weibo account, Tian Xiwei's Weibo account, and the official Weibo account of "A Love So Beautiful" simultaneously released official announcements and posted major teasers:

Tonight at 10 PM, the main cast of Jiang Bai and Tian Xiwei will join a live stream to interact online, discuss the plot, and unlock behind-the-scenes stories.

The reservation channel for the Weibo live stream is now open.

A large number of casual viewers attracted by Douyin short videos flocked to Weibo through the referral links, casually followed Jiang Bai and Tian Xiwei's accounts, and easily clicked to book the live stream.

In just a few hours, the number of reservations for the duo live stream skyrocketed, easily surpassing 100,000, and continues to surge at a visible rate.

Interconnected traffic and bidirectional flow of traffic yield immediate results.

As the topic gained traction, the Weibo trending topics list began to fluctuate dramatically.

#JiangBaiTransitionToGodhood#

#Tian Xiwei's Youthful Ceiling#

#A Love So Beautiful premieres today#

#A Love So Beautiful Creators Live Stream#

Several related terms worked together, surging upwards on the trending topics list and forcefully entering the top ranks of Weibo's overall trending topics list.

Discussions among netizens have been ongoing, and anticipation has reached its peak.

In particular, some viewers who were tired of the power struggles and heart-wrenching plot of "Princess Agents" had long wanted to switch to a lighthearted, heartwarming, and sweet drama to change things up.

Before, there were no shows to watch, but now there are!

Young fans, captivated by Jiang Bai's good looks and the youthful vibe of the two, set their alarms early and eagerly awaited the broadcast.

Online and offline, countless young viewers eagerly awaited the event.

Everyone is wondering whether this web series, which was hyped up by short videos, can live up to its immense popularity.

Time passed slowly amidst everyone's anticipation.

As evening fell and dusk settled, the clock struck precisely seven o'clock.

Tencent Video features a large homepage cover pop-up, a prominent homepage spot, and a top-ranked drama series section, giving it preferential access to resources across the entire platform.

"A Love So Beautiful" was officially released on time, with the first and second episodes released all at once.

The moment the series premiered, a massive amount of traffic flooded the Tencent Video playback page.

The playback data curve spiked instantly, the page was flooded with comments in a second, and the server almost lagged due to the massive influx of people in a short period of time.

The audience includes casual viewers drawn in from Douyin, Jiang Bai's core fans, Tian Xiwei's newly acquired casual fans, and drama fans who prefer youth campus themes.

Viewers from all directions gathered here to watch the series as soon as it started.

The moment the full episodes aired, the clean and refreshing visuals stood in stark contrast to the heavy filters and elaborate makeup often found in period dramas today.

The simple and clean campus scene, the everyday outfits and makeup, and the calm yet delicate daily narrative rhythm.

Stripped of clichéd plots, it's full of the youthful campus vibe of the 00s.

The main storyline is quickly established in just two episodes.

Jiang Chen, a cool, taciturn, and exceptionally intelligent genius school heartthrob, and Chen Xiaoxi, an energetic, lively, persistent, and courageous girl.

The story revolves around childhood friends living in close proximity, mutual companionship, and a cautious, hidden unrequited love.

A delicate and authentic sense of youthful atmosphere is palpable.

Real-time feedback from viewers quickly filled the bullet comments, comment sections, and social media platforms.

"My goodness! The art style is so clean and refreshing. After watching a bunch of historical dramas, watching 'A Love So Beautiful' is like a breath of fresh air!"

"Jiang Bai's portrayal of Jiang Chen is so perfect! He perfectly captures the cool and aloof school heartthrob vibe, with his indifferent and restrained expression. He completely avoids the lousy acting of wide-eyed stares and pursed lips, conveying all the subtle emotions through his eyes."

"Tian Xiwei is so lively! Chen Xiaoxi is charming and cute, just like the girl from the next class during her adolescence, bursting with girlish charm."

"The plot is sweet but not greasy, without artificial sweeteners. This kind of slow-burning unrequited love is so sweet."

"I originally came here to join the fun by watching transition videos on Douyin, but I got hooked after just two episodes. If this show doesn't fall apart later on, I'm definitely going to keep watching."

"Compared to the heart-wrenching power struggles of the neighboring drama 'Princess Agents,' this drama is simply a summer heat-relieving artifact."

In the first two episodes, Jiang Chen appears indifferent, but he always pays attention to Chen Xiaoxi's little details.

Chen Xiaoxi's stumbling pursuit and confession were both naive and courageous.

The daily life of classmates laughing and playing, the path they walk together after school, the old residential buildings and the tree-lined paths of the campus—every detail is full of immersion.

No exaggerated filters, no melodramatic conflicts, just the simplest everyday life of youth.

It can be said that it immediately touched the youthful memories of countless viewers.

Less than half an hour after its premiere, several new related hashtags, including #A Love So Beautiful's Plot Is Too Sweet#, #Jiang Chen's Ideal Campus Male God#, and #Chen Xiaoxi Is So Cute#, once again topped the trending searches.

The show's real-time viewership and in-site viewership have skyrocketed.

By 8 p.m., the two dramas had completely dominated the Weibo hot search list.

On one hand, there's the highly anticipated drama "Princess Agents," which dominated the summer season with explosive viewership and dominated Weibo's trending topics for almost a month.

On one hand, there's the campus web series "A Love So Beautiful," which suddenly appeared out of nowhere and became a dark horse through its innovative short video drama format.

Two dramas with completely different themes and styles are competing fiercely on the TV drama topic popularity chart.

The low-budget campus drama "A Love So Beautiful" managed to break through the dominance of "Princess Agents" during the summer season.

No one expected that a sweet and refreshing campus youth web drama would have a similar level of popularity as a big-budget historical drama starring Zhao Liying when it premiered.

This has drawn attention from countless people in the industry.

The marketing tactics used to promote this show are absolutely brilliant!

That's so innovative.

More importantly, it's fast!

too fast!

A new era of blitzkrieg-style publicity for dramas!

The short video was released on Douyin yesterday evening, and in just 1 day and 2 hours by tonight, it has actually created a hit drama at the start!

Film and television production companies, media outlets, and marketing companies are all discussing the promotional strategies for the "A Love So Beautiful" series.

It was truly an eye-opener for everyone!

Douyin, which was initially not taken seriously by those in the industry, suddenly became the center of heated discussion.

This app is great, I have to use it!

Who says TikTok is no good? TikTok is amazing!

Some TV series, both those with and without scheduled release dates, quickly registered official accounts on Douyin.

Some impatient production crews have even started posting behind-the-scenes footage online.

Putting aside everything else in the industry, when it comes to copying and plagiarizing, they're incredibly fast!

At the same time, countless eyes from industry peers were all fixed on the live Weibo broadcast by the creators of "A Love So Beautiful," which was just an hour away from starting!

Everyone wants to see what new tricks the promotional campaign for "A Love So Beautiful" will come up with!