Huayu: Starting with Marketing Bad Movies

It's a little sweet.

This statement came as a surprise to everyone.

This was a carefully conceived idea by Xu Feng, and to say it at this moment was a stroke of genius, stunning everyone present.

Everyone present was amused; no one expected Liu Chang to be able to taste sweetness, which was truly amazing.

That night, "A Little Sweet" became a nationwide sensation, and a "A Little Sweet" forum appeared on Baidu Tieba, attracting countless users to post.

Within a day, the number of fans of "A Little Sweet" exceeded one million. Countless netizens celebrated in the forum. Jing Tian's jade feet became the exclusive picture of the forum, and countless people posted them with great enthusiasm, making the watermarks blurry.

The foot bath water incident was already a hot topic, but Xu Feng's bizarre actions successfully propelled it beyond the entertainment industry, turning it from a popular entertainment event into a major social issue.

The phrase "a little sweet" spread like wildfire across the country, becoming a household name.

The main problem is that this matter is too abstract. Who would have thought that the words spoken after drinking the foot bath water would be somewhat sweet? It was truly beyond everyone's expectations.

"A little sweet" quickly became a popular meme of the year, with countless people following suit. Many people would immediately add "A little sweet" after drinking water at work, instantly making the office burst into laughter and filling the air with a joyful atmosphere.

The popularity of this phrase is comparable to that of "Jia Junpeng, your mom is calling you home for dinner."

It's even a little bit sweet that's more popular and spreads faster than your mom calling you home for dinner.

This is thanks to the development of the times. The incident of your mom calling you home for dinner happened in 09. After two years of development, more people own mobile phones and the internet is more developed, so this matter has become more popular.

As a result, the movie also became a hit.

......

"Jing Tian, ​​I want to drink your foot bath water."

A movie theater in Beijing.

As a fan in the audience shouted, the scene erupted in laughter, and the audience burst into smiles.

Xu Feng then chimed in, "You want something sweet too, right?"

"Hahaha."

The atmosphere instantly exploded, and the audience laughed so hard they were doubled over.

The way they use jokes on the spot is really fun and makes it very easy to get the atmosphere going.

Of course, there is no vocabulary to describe this phenomenon now, but the essence of the matter is the same.

Just like how thousands of people rush over for a simple request to help slaughter a pig, it's human nature to join in the fun. You can never imagine what a group of bored people might do just to join in the fun.

It's somewhat like a blockbuster movie, except that what attracts attention isn't celebrities, but a trending meme.

Anyway, everyone had a great time making jokes at the event.

Jing Tian was the only one on stage who was utterly speechless, unsure of what expression to use in response.

Good news, it's gone viral; bad news, because of a trashy meme.

The two of them came to promote their products.

During a film's theatrical run, celebrities traveling to cinemas across the country to promote the film is an effective way to boost box office revenue.

When the movie "The Warring States" was first released, the main actors all went to the event, but after only a few days, they realized it wasn't effective and quickly dispersed.

Celebrities are too busy to waste time on a bad movie.

But as the popularity of the movie grew from the foot bath water, Xu Feng and Jing Tian began traveling to various places to promote the film.

Of course, the main character is Jing Tian; he's just a side character.

The audience came to the theater entirely for Jing Tian; nobody cared about him as the director.

It has to be said that foot bath water is incredibly potent.

On April 25th, the movie "The Warring States" entered its third week of release. With the popularity of the meme "a little sweet," the movie's box office soared.

The box office revenue exceeded 10 million yuan in a single day, showing an exaggerated reverse curve.

Seeing the movie's immense popularity, major cinemas quickly increased screenings in an attempt to make a fortune.

Cinemas are very pragmatic. When the movie "The Warring States" flopped at the box office, they directly reduced its screenings, not even to save face for the "Sweet Princess".

Now that the movie is a hit and the audience is very enthusiastic, they immediately increase the number of screenings.

This also contributed to the increase in the film's box office.

Unfortunately, "A Chinese Ghost Story," which was released not long ago, has seen its box office performance decline, and the career of its lead actress, Liu Yifei, has once again taken a significant downturn.

The worst case was "Guan Yun Chang", starring Zhen Zhidan. It was released just in time to clash with the wildly popular "The Warring States", causing its popularity to plummet and leaving it badly beaten.

However, the quality of this movie itself is poor. Donnie Yen is better suited to fighting ten people; this kind of historical epic is not suitable for him. He didn't portray the demeanor of Guan Yu at all.

The most outrageous thing is the plot. Guan Yu, who is known for his loyalty and righteousness, almost had a relationship with his sister-in-law. A good historical epic was turned into a gangster feud with all sorts of chivalrous camaraderie.

It can only be said that Hong Kong directors are really not suited for this; no matter what they make, they can't shake off the police and gangster vibe.

However, the Hollywood blockbuster "Rio" was not greatly affected. It is an animated film with a fixed audience, and "The Warring States" had little impact on the film.

On Saturday, April 30th, coinciding with the May Day holiday, the film "The Warring States" experienced another surge in box office revenue, reaching nearly 4 million yuan.

Box office revenue declined slightly on May 1st, but still remained at a high level of 5 million.

The third week of "The Warring States" grossed 160 million yuan, bringing the total box office to 260 million yuan, leaving it just over 30 million yuan away from breaking even.

Given the current popularity of the movie "The Warring States", it is almost a certainty that the box office will exceed 300 million.

"The Warring States actually came back to life! Xu Feng, you're amazing!"

Jing Tian was ecstatic.

She was overjoyed to see the movie's box office revenue rise day by day.

She was very frustrated when "The Warring States" failed, after all, it was her first movie as the lead actress, and it took a lot of effort for her to get so many stars to act in it.

The film's failure put her under immense pressure, and she even suffered from depression for a time.

However, just when she was in despair, Xu Feng's marketing of foot bath water brought the movie back to life, and she herself became popular again.

The story of "Warring States" where the protagonist dies and is then resurrected was incredibly stimulating for Jing Tian.

If "The Warring States" had been a box office hit upon release, Jing Tian might not have been so excited.

But just when she had accepted the film's failure, Xu Feng's incredible marketing brought the film back to life.

The thrill this brings is a hundred times stronger than the movie's immediate success; it's something you'll probably never forget.

Just like in King of Glory, where all three lanes of high ground are destroyed, the whole game is unfavorable, but the final team fight brings victory, this kind of game is the most unforgettable and satisfying.

Her own fame, in particular, skyrocketed, making her a superstar of the year.

Every time there's a promotional event, a huge crowd of fans arrives, densely packed, all there to witness the events surrounding the foot bath incident.

Actually, they wanted to taste whether Jing Tian's foot bath water was really sweet, but unfortunately, they couldn't.

Although the reason for its popularity was somewhat bizarre, Jing Tian eventually accepted the outcome as time went by.

As long as it becomes popular, it doesn't matter how it becomes popular.

So many people want to become famous but don't have the chance yet.

...

May 2nd was another holiday, and people with free time flocked to the cinema to watch the movie "The Warring States".

As expected, the film "The Warring States" grossed over 300 million yuan, turning a profit.