Huayu: Starting with Marketing Bad Movies

"Hello Ms. Jing Tian, ​​what is your opinion on what Sun Honglei said about you acting like a diva?"

Some people say you're a "resource-backed" celebrity. Do you think you are?

"A crew member revealed that you went on strike on set, making the entire crew wait for you. Is that true?"

...

After filling the basin with water for washing feet, Xu Feng and Jing Tian left immediately.

The problems raised by the media were completely ignored.

Just kidding, having Sun Honglei criticize Jing Tian was purely to generate buzz, attract public attention, and create momentum for subsequent marketing.

Now that the issue has gained traction, it can be put to rest.

Xu Feng wouldn't let irrelevant events affect his marketing plan.

Once the tool is used up, it can be discarded; what happens afterward is no longer Sun Honglei's concern.

The media representatives who attended were somewhat disappointed as they did not get the desired result.

Excitement immediately followed.

Although they didn't get any material about Jing Tian tearing Sun Honglei apart, they did witness an even more explosive scene.

Jing Tian Foot Bath offers freshly prepared, all-natural foot bath water.

He angrily rebuked the film critic for daring to drink.

This is even more explosive than the attack on Sun Honglei. We see celebrities tearing each other apart several times a year, but this is the first time a celebrity has washed his feet.

This is not ordinary foot bath water, but Jing Tian's original flavor foot bath water.

Just asking if you want a drink.

The media was in an uproar, and press releases from all sides were flying around.

"Jing Tian angrily rebuked the film critic and offered him water to wash his feet."

"From bad movie to foot bath water, how do film critics choose?"

"Why did Jing Tian reveal his fragrant feet on set?"

Another unscrupulous media outlet put a photo of Jing Tianyu's feet on its front page; it was high-definition and beautifully shot.

Then the newspaper sold out.

When other media outlets saw that we also had photos, they released them all at once, showing jade feet from various angles, as well as water used for washing feet, with ripples in a transparent cup, which aroused the desires of some perverts.

The uproar was accompanied by public opinion. Before the heat of Sun Honglei's attack on Jingtian had died down, something even more explosive happened, drawing attention across the entire internet.

The main thing is that this is a very novel thing. Dogs biting people is not news, but people biting dogs is news.

We've all seen celebrities feud, but this is the first time someone's suddenly washing their feet.

It's like the world's number one martial arts tournament. A group of people are fighting fiercely, laughing and shouting, when suddenly someone pulls out a laser gun. Everyone has to take a look.

Suddenly, no one paid attention to Sun Honglei's attack on Jing Tian; everyone's attention turned to the film critic who had threatened to drink his foot bath water.

Just as Xu Feng said, Liu Chang became famous, transforming from an unknown film critic into the protagonist of a hot online event.

The popularity of the foot massage scandal was comparable to that of the sex photo scandal for a time.

Many media outlets sensed the potential bombshell and went to interview Liu Chang, wanting to ask him if he would drink the water used to wash his feet.

Liu Chang quickly made a public appearance and responded directly.

"I'll drink if the box office surpasses 100 million."

......

"Many people called to ask me, and some even asked me what I was thinking and why I did such a thing."

"Nobody cares whether I have connections or not, everyone's looking at my feet."

"It's all your fault."

Jing Tian was speechless on the phone; she hadn't expected things to develop this way.

The public's focus is really strange. Before, there was a whole internet criticizing her for using money to desecrate art, but as soon as she showed her feet, suddenly no one cared about those things anymore, and everyone focused on her jade feet.

Health experts also came out to analyze whether Jing Tian was healthy, and their arguments, based on photos taken by the media, were reasonable and well-founded, attracting a large audience.

Foot health has suddenly become a hot topic.

But the most talked-about item was the foot bath water; everyone wanted to know if they would drink it.

No one cares about the quality of the movie anymore, and no one cares about Sun Honglei either; the public's focus has completely changed.

What was originally a good entertainment news story took a turn for the worse and became a sociological news story, attracting widespread attention.

"This is a good thing. I'm not afraid that people will focus on the wrong things; I'm just afraid that people won't remember you."

"It's better to know your feet than to know nothing. When you make a big hit movie or TV series in the future, the audience will naturally change their impression."

"Don't look down on it. Many celebrities want this kind of popularity but can't get it."

Xu Feng quickly comforted him.

Actually, he didn't need to comfort her; Jing Tian just felt it was a bit outrageous.

She clearly wanted to conquer the audience with her acting skills and become an international movie star, but suddenly things changed and she became a foot fetish celebrity.

The art style has become very strange.

After hanging up the phone, Xu Feng saw Zhao Liying's clear eyes and suddenly felt a little embarrassed.

"Liying, don't worry. Once this movie becomes a hit, I'll invest in a TV series and cast you as the lead."

These are his true feelings: once the movie becomes a hit and he gains a higher status, he'll have more than enough time to put together a TV series.

Once you reach a certain status within the industry, many things become much easier to do.

Liying is a good girl, and we definitely can't let her down.

"fine."

Zhao Liying smiled, a very happy smile.

In fact, she understood everything, and she was already satisfied with Xu Feng's guarantee.

But seeing her like this made Xu Feng feel even more guilty, and he secretly resolved that he absolutely could not let this good girl down.

He held Zhao Liying in his arms, and after a short while, they went into the bedroom again.

Xu Feng was furious and couldn't hold back his anger. Another reason was that he had used the system to strengthen himself, which was the first thing he did after transmigrating. He couldn't let his brothers suffer.

To succeed in the entertainment industry, you need to have good kidneys.

In addition, there was another important reason: the movie was revived, and Xu Feng was completely relaxed and needed to vent.

Yes, the movie "The Warring States" has been brought back to life.

When "The Warring States" was first released, it grossed 680 million yuan on its opening day and 4700 million yuan in its first week, but received extremely poor reviews.

When Xu Feng transmigrated, the total box office was less than 60 million, and the daily box office had dropped to less than 3 million. There were hardly any viewers, and it was on the verge of a complete flop.

However, after some marketing efforts, the film's box office revenue defied the trend and rose to 8 million by April 22.

August 23th, 90 million.

August 24th, 90 million.

The box office reached 60 million in the second week, rising instead of falling.

Another reason for the sharp price increase is that there was little competition during this period. The only one that was passable was "A Chinese Ghost Story," starring Liu Yifei. It originally had a decent reputation, but when the "foot bath water" incident occurred, the "fairy sister" suffered an undeserved disaster.

Most importantly, the movie "The Warring States" grossed over 100 million yuan.

When the box office results for the second week came out, everyone in the industry was stunned.

Movies can be done like this?

Does that mean that even if a movie flops in the future, it can be saved by marketing?

Why bother making movies in the future? It would be better to focus on marketing.

But the audience didn't think that much about it; their general idea was to have fun.

Liu Chang once said that he would drink the water used to wash his feet if a movie grossed over 100 million yuan.

As expected, Xu Feng held another press conference. This time, he didn't pretend anymore and directly brought Liu Chang along.

At the press conference, in front of all the media, Liu Chang held up a cup, gritted his teeth, and tilted his head back to drink it down.

"How does it feel?"

A reporter couldn't wait to ask.

Liu Chang smacked his lips and uttered the lines that Xu Feng had already prepared.

"It's a little sweet."