Huayu: Starting with Marketing Bad Movies

The box office of 300 million was like a bombshell, silencing the entire industry.

The box office has already surpassed 300 million!

Just because of the foot bath water?

It's still 2011, and the box office hasn't inflated yet, so 300 million yuan in box office revenue is extremely valuable.

Unlike later on, when 300 million was nothing to worry about and 1 billion was considered passing grade.

There are countless movies with box office revenues of billions, and some even exceed 10 billion.

But in this day and age, a box office of 300 million is still very impressive, ranking it as the highest-grossing film of 2011.

As of now, the highest-grossing film of 2011 is "The Warring States".

The major films, such as "The Flowers of War" and "Flying Swords of Dragon Gate," have not yet been released. As for the famous low-budget film "Love is Not Blind," it will not be released until November.

Hollywood blockbusters like "Transformers 3" and "Pirates of the Caribbean 4" were not released, leaving only "The Warring States" standing out.

During this period, "Warring States" was the most powerful.

If "Warring States" were of high quality, that would be one thing, but the fact that it can make money just because of a meme is something that many people in the industry can't understand.

Movies can be done like this?

Some filmmakers panicked and condemned these unethical methods, while others saw a different possibility: could they also use the same methods to make their films box office hits without having to worry about film quality?

But there was mostly criticism.

Those who practice heretical cultivation are easily looked down upon. If you succeed in practicing heretical cultivation, wouldn't it make those of us who follow the righteous path look like clowns?

"Trash movie, trash marketing, this is not what movies are supposed to be like."

"If everyone does it this way, who will take making movies seriously?"

"This kind of movie should be banned."

Some people have elevated this to the level of the domestic film and television landscape, arguing that allowing such films to make money is tantamount to destroying the Chinese film market and ruining domestic films.

Some old-fashioned people hate the movie "The Warring States". They see this kind of movie, which makes money without relying on the quality of the film but relies on marketing to achieve success, as a crooked and evil way that everyone should kill.

But this also shows that the movie "The Warring States" was a box office success. If it had failed, there wouldn't be such a discussion.

"Director Xu, I'm sorry, I've been quite busy lately."

Sun Honglei has arrived; he's here to help with the publicity.

After the failure of the movie "The Warring States" and the disbandment of the crew, Sun Honglei went to participate in other activities.

Celebrities are very busy, and time is money. Investing too much energy in a failed movie is equivalent to losing money, so no one would do that.

But since the movie "The Warring States" has become a hit again, Sun Honglei came back to help promote it once more.

The main purpose was to repair the relationship, and incidentally, to ride the coattails of the movie's popularity.

I succeeded, and everyone around me is a good person.

The movie became a hit, and the attitudes of those around me changed.

Xu Feng had previously asked Sun Honglei to help with marketing, and he had put in a lot of effort, talking himself hoarse.

If Sun Honglei hadn't wanted to shift the blame for the film's failure, he probably wouldn't have agreed.

But now, without even saying a word, Sun Honglei comes over on his own initiative.

After visiting several cinemas, Sun Honglei treated everyone to dinner that evening and made a point of toasting them.

"I'm sorry, Director Xu, I said some things I shouldn't have."

Sun Honglei was a little embarrassed.

At the time, in an effort to shift the blame for the film's failure, they attacked the production team from various angles.

Although Xu Feng asked him to handle this matter, in order to shift the blame cleanly and gracefully, Sun Honglei did indeed reveal a lot of information, harshly criticizing the production team and also criticizing the director.

If "The Warring States" had continued to flop, it wouldn't have been a big deal. But the fact that "The Warring States" was revived and Xu Feng's status is now different makes things a bit awkward.

Offending a director, especially a young director at the height of his career, is not a good thing.

"Director Xu, I'm sorry, but it's all my fault. I mainly didn't want to affect Hong Lei's career, and he was forced into it by me."

The agent quickly stood up to take the blame; good agents are always there to clean up their artists' messes, and this incident really had something to do with him.

If it weren't for his push, Sun Honglei wouldn't have spoken so impulsively and criticized so fiercely.

Of course, Sun Honglei was really unhappy while filming. A novice director and terrible actors were torture for a good actor like him.

It's also because it's 2011 now, and the film and television industry hasn't completely deteriorated yet. If all sorts of weirdos and monsters start acting in film crews in the future, Sun Honglei probably won't find it strange anymore.

"Don't do this, don't do this. Actually, I was also wrong. I wasn't good enough when I was filming the movie before."

Xu Feng didn't overestimate himself and quickly got up.

Sun Honglei wasn't entirely wrong. The original character's performance was indeed a mess during filming, but he did have talent; he was able to pull a film crew together and finish the movie.

Although the movie quality was a bit poor, at least it told a complete story, which makes it better than many others.

But his attitude was certainly not very good. Everyone goes through a phase of being young and arrogant, but he can't take it for granted and think that he has done nothing wrong and that others should give way to him.

There wasn't really any conflict between the two sides; they just talked it out. As for Jing Tian, ​​his acting was indeed terrible, and his relationship with Sun Honglei was a bit strained during filming.

She realized her mistake, apologized to Sun Honglei, and the two reconciled.

Later, I even consulted Sun Honglei about acting skills, which was very helpful.

Sun Honglei spent two days promoting the event, but the results were very mediocre.

A-list celebrities still have a lot of fame. Many people remember the classic roles of Yu Zecheng and Liu Huaqiang, but they were completely overshadowed by the popular meme of "foot bath water".

Everywhere he went, crowds of people came to see Jing Tian. The audience was extremely enthusiastic about making fun of him, making Sun Honglei seem like a green leaf next to a red flower.

The main reason for the success of "Warring States" is somewhat peculiar; otherwise, it wouldn't have achieved such success.

"Wow, director, your marketing is amazing! Even though the movie flopped like this, you still managed to make money. Impressive!"

Wu Zhenyu also came; he plays Pang Juan in the movie.

Wu Zhenyu is quite tactful and maintained good relationships with all parties during filming. After all, he comes from Hong Kong and has seen all kinds of chaos, so the movie "The Warring States" is nothing to him.

On the contrary, he admired Xu Feng's ability to defy fate and turn a flop into a profitable film, which is much more difficult than making a successful one.

There are plenty of successful movies, but it's extremely rare for a flop to make money.

As for whether it's disgraceful, Hong Kong actors don't care at all.

Also, there are Feng Enhe and Huang Haibin.

Feng Enhe is the actor who played Station Chief Wu in "Lurking", and Huang Haibin played Shen Lang in "The Legend of the Condor Heroes". The two of them also gained some popularity.

Their publicity efforts didn't really work; they were mainly there to repair relationships.

Jiang Wu, who starred in "Let the Bullets Fly," didn't come to promote the film, but he did call to congratulate Xu Feng.

That's just how realistic the entertainment industry is.