Huayu: Starting with Marketing Bad Movies

After dealing with Jing Tian, ​​Xu Feng breathed a sigh of relief.

Jing Tian's attitude is very important; without Jing Tian, ​​he would never have gotten this far.

As long as Jing Tian still believes in him, even if he fails temporarily, it's not a big deal; he still has a chance to make a comeback.

Even though he has a cheat code, he could still succeed without Jing Tian.

But who could resist a young, beautiful, and somewhat naive rich woman?

Let's get back to the current situation.

The situation of the movie "The Warring States" is very bad. The movie has been put in the intensive care unit and may die at any time.

But Xu Feng, as a doctor, wants to defy fate and revive the film.

He dialed Sun Honglei's number.

Sun Honglei plays the role of Sun Bin in the movie "The Warring States". The character is based on the famous strategist in history, and the entire movie is adapted from the historical experience of Sun Bin.

Theoretically speaking, Sun Bin is the absolute protagonist of "The Warring States", but because of Jing Tian, ​​the protagonist played by Sun Honglei in the whole movie became a mere supporting character to Jing Tian, ​​almost becoming a background figure.

"Hello, director, is there something you need?" Sun Honglei's voice came from the phone.

"Brother Hong Lei, there's a movie marketing campaign that needs your cooperation," Xu Feng replied immediately.

Sun Honglei, on the other end of the phone, couldn't help but laugh when he heard "brother."

He still remembers that when he was on set, director Xu Feng was arrogant and addressed him by his first name.

Now that the movie flopped, they know to call me "brother" and their attitude has improved.

As expected, people can't learn by being taught, but they can learn immediately by being taught by experience. People still need to be toughened up by society to grow.

Look at Xu Feng now, he's become polite and knows to call me "brother."

"Director, I have a lot of things to do, I really can't find the time."

Xu Feng was not surprised at all.

Given the current state of the film, getting Sun Honglei to spare time to cooperate with marketing is virtually impossible.

For a flop movie, the actors are too busy hiding to actively promote it and make people associate the actors with the movie.

Xu Feng immediately said, "Brother Hong Lei, I know the current situation of the movie, it's a bit difficult for you to take time out of your schedule to cooperate with the marketing."

"But don't worry, this is a simple matter, it won't take up too much of your time, and it will also prevent you from being implicated by the movie and affecting your career."

"I want you to harshly criticize the movie 'The Warring States,' especially Jing Tian, ​​saying that the movie's failure is entirely her fault and that all the responsibility for the movie should be placed on her."

"what?"

Sun Honglei was shocked and didn't understand what had happened.

I remember Xu Feng and Jing Tian had a pretty good relationship in the crew; they were like a pair of adulterers.

How did the movie end up like this after failing?

"Brother Honglei, don't worry, I've already spoken to Jing Tian, ​​she won't blame you, it's all part of the film's marketing."

After a brief conversation, Sun Honglei, who had just hung up the phone, still looked bewildered.

See you soon.

I've only ever heard of directors asking actors to promote a movie, never of directors asking actors to criticize a movie.

They even planned out how to insult the actors, what to insult specifically, and which actor to insult, just waiting for the lead actor to fire his tirade against the production crew.

"What's wrong?" the agent next to him asked.

"Xu Feng, the director of 'The Warring States,' told me to criticize the film as garbage, saying it was for marketing purposes," Sun Honglei said.

"What's going on?" The agent, who had worked in the entertainment industry for many years, wondered if he had misheard.

Sun Honglei truthfully recounted how Xu Feng had asked him to criticize the film crew and Jing Tian.

After listening, the agent thought it over and decided that there was no harm in it: "We can do it. This way, we can shift the blame for the movie's failure onto someone else and avoid affecting your reputation."

The agent cares about his career even more than the star himself. When the movie "The Warring States" flopped, the agent had long wanted to shift the blame.

The reason they didn't do it before was because of Jing Tian's background, but now that Xu Feng has given his assurance, the agent is no longer worried.

"But what does this have to do with film marketing?" Sun Honglei was still puzzled.

The agent said, "Never mind all that. Marketing the movie is the director's job. What we need to do now is cut ties with the movie and absolutely not let this failed film affect you."

.....

On the other side, after finishing his conversation with Sun Honglei, Xu Feng started the car.

Reviving a bad movie is both difficult and easy.

The key is to give audiences a reason to go to the cinema.

Whether it's a scam or a sentimental promotion, as long as the audience goes to the theater, the movie can turn the tide.

Good movies can attract audiences to theaters on their own merits; this is the key to success in the film industry, and almost everyone does it this way.

But bad movies won't do; they have to resort to unconventional methods.

Having Sun Honglei criticize the film was a crucial step, a preemptive strike to grab the audience's attention.

With the addition of a series of measures, audiences can be encouraged to go to the cinema on their own initiative.

Jing Tian is the key to Xu Feng's marketing campaign.

Whether he can make money or not is hard to say if he operates well, but Xu Feng is confident that he will not lose money.

And he also has cheat codes.

I got home and opened the door.

"You're back."

A person appeared in the room.

With big eyes and a slightly chubby face, she stood there like a small white flower on a cliff, full of vitality and endearing.

"Liying, what brings you here?" Xu Feng was surprised.

The original owner was a scumbag who was always eyeing what was in the pot while also eating what was in the bowl.

Taking advantage of his modeling skills, he frequently flirted with female classmates, thus incurring a considerable amount of romantic entanglements.

After hooking up with Jing Tian, ​​the original owner of this body kept quiet for a while.

But old habits die hard. When he saw Zhao Liying at the audition, he was smitten and launched his offensive, bringing this innocent little flower home.

Fortunately, he still had some sense and knew to keep it from Jing Tian so she wouldn't find out.

It has to be said that this guy has a sharp eye; he spotted Zhao Liying as a future superstar at a glance.

However, Xu Feng remembered that at this time, Xiao Zhao was still acting as an extra in another city, but he never expected to see her at home.

"There wasn't much to do in that movie. I was just an extra, and I didn't even get any screen time. It was like I didn't act at all, so I just came back."

Zhao Liying stepped forward and took Xu Feng's coat, folded it neatly in a few moments, and placed it on the sofa: "You must be hungry after a long day. I've already prepared dinner; you can eat after you wash your hands."

Xu Feng was touched, knowing that Zhao Liying was worried about him and that's why she rushed back. Her excuse about not being able to watch the show was just to avoid making him feel guilty.

She stepped forward, hugged Xiao Zhao, rested her chin on her head, and inhaled the fragrance of her hair.

"Baby, you're so good."

Some people might find it disgusting that the woman who took over the body of the original owner of the body is someone else's wife, but Xu Feng doesn't care.

These days, everyone's a sucker; you can't find the original anyway.

As a proper man, one should be even more excited.

"Stop being so mushy, hurry up and wash your hands and eat." Zhao Liying said with a hint of disgust, but a smile appeared in her eyes.

"Why bother eating? Let's eat you first."

Xu Feng bent down, picked up Zhao Liying, and walked towards the bedroom.

He also wanted to experience what it's like to be a future superstar.