Huayu: Starting with Marketing Bad Movies

Liying is a good girl.

...

As the saying goes, a woman is a man's best comfort, and that's certainly true.

Xu Feng was initially somewhat confused and worried about the success of the film "The Warring States," but after a series of attacks, only calm remained.

They also have more ideas for the upcoming "defying fate" marketing plan.

After lunch, Xu Feng sat down at his computer and began writing furiously to refine his marketing plan.

The movie "The Warring States" is terrible, but it has one advantage: it's terrible in a very distinctive way, and it's very famous.

Every year, hundreds of films are released in theaters, but most of them flop quietly without making a splash.

Although the movie "The Warring States" flopped, it is remarkable that it has a certain level of popularity and is considered one of the most popular movies in the film industry recently.

The main reason is that this movie had a very high investment, 100 million, which was an absolute big production in 2011 and attracted a lot of attention.

The film also stars Sun Honglei and Wu Zhenyu, both of whom are A-list celebrities, and features renowned foreign actress Kim Hee-sun.

In addition, many famous stars participated, such as Jiang Wu, Guo Degang, Huang Haibin, etc., all of whom are big stars with many fans.

The star-studded cast is also a reason why the film has attracted attention. If the film is of good quality, it can easily gain popularity and earn a lot of box office revenue by relying on the fans of these celebrities.

Unfortunately, the movie was of poor quality, which was a waste of so many stars who participated.

However, the star-studded cast also gave the film a high starting point, attracting a lot of attention from the outset, which made it easier for Xu Feng to manage the project.

Several hours later, Xu Feng finished writing the article and sent it to Sun Honglei.

To get Sun Honglei to take it seriously, he even made a special phone call.

"Brother Honglei, I've already sent you the article. Just write your insults and don't worry, Jing Tian will definitely not have any objections, I guarantee it."

Upon receiving Xu Feng's article, Sun Honglei's agent opened it immediately.

After reading it carefully, I confirmed that Xu Feng's article mainly criticized Jing Tian and blamed him for affecting the quality of the entire movie.

It also pointed out that Jing Tian has a powerful background, and that his appearance in the movie was like a princess descending to earth, leaving other stars with no choice but to cooperate, and Sun Honglei's excellent acting skills were completely wasted.

The article is well-reasoned and places all the blame for the film's failure on Jing Tian and the director.

However, what the article says is indeed the truth.

The movie "The Warring States" was all made possible by Jing Tian. Without Jing Tian, ​​there would be no movie. Jing Tian is also the character with the most screen time in the movie.

If it weren't for highlighting Jing Tian as the absolute female lead, the movie's plot wouldn't be so abstract.

So it's not wrong to say that the poor quality of the movie "The Warring States" is entirely Jing Tian's fault.

"Are you really going to send it?" Sun Honglei asked.

As an actor, criticizing the production company is no small matter; it breaks some rules.

"Of course we'll release it. It was the director's request, not something we did on purpose. Besides, didn't you say you felt frustrated acting in this movie?" the agent said.

He didn't care about so many things; as long as he could shift the blame for the film's failure onto someone else and salvage Sun Honglei's image, he would do anything.

Especially since this was director Xu Feng's idea, it made him even more reckless.

Anyway, if something really happens, the blame can be shifted to Xu Feng.

Sun Honglei's agent began making the moves.

First, I posted on Weibo.

The entertainment industry isn't a place where connections matter; please, some people, respect art.

Xu Feng's article, full of emotion and intense feeling, coupled with its substantial content and Sun Honglei's fame, quickly attracted a large number of reposts and generated a considerable response.

But the agent felt it wasn't enough.

The impact of a single article was too low, so he quickly contacted reporters to conduct interviews and prepare articles, determined to remove Sun Honglei from the blame for the film's failure.

......

On the other hand, Xu Feng felt relieved after confirming that Sun Honglei had posted a Weibo message criticizing the movie.

He's definitely not brain-dead.

The reason Sun Honglei was asked to criticize the production team was to attract attention.

Arguing is always the best way to get attention.

Sun Honglei, in particular, is a top-tier star who has starred in classic TV dramas such as "Lurking" and "Conquest," and enjoys immense fame and a large fan base.

He published an article criticizing the film, specifically the well-known film "The Warring States," which naturally attracted even more attention.

It won't be long before this matter becomes a hot topic.

However, having Sun Honglei criticize the film crew is only the first step; hoping to save the movie with this bit of buzz is pure fantasy.

The key lies in the subsequent actions.

Xu Feng began contacting film critics.

Although the original owner was arrogant and couldn't see her own limitations, she still had a good network of connections and knew quite a few people.

Soon, Xu Feng found a suitable person to carry out the plan from the contact list, named Liu Chang.

After making the call and agreeing on a meeting place, Xu Feng drove directly there.

Not long after, he arrived at the agreed-upon quiet teahouse and, after waiting for a while, met his target.

Liu Chang is a well-known film critic who has published many film reviews. His style is distinctive, and he has a large number of loyal fans. He is considered a prominent figure in the film criticism circle.

In 2011, as the Internet gradually spread, the influence of film critics began to decline, but their evaluations of films remained important and could influence the choices of many viewers.

Unlike later on, when film critics were practically ignored and no one cared.

Xu Feng's marketing plan needs a film critic to execute it.

"Hey, you look great! I thought you were crying your eyes out at home."

Upon meeting, Liu Chang first made a joke at Xu Feng's expense, his gloating attitude was obvious.

This person is a bit sarcastic and enjoys criticizing others in life, which may be why he became a well-known film critic.

His film reviews are characterized by a variety of creative ways of criticizing, and his insults are particularly sharp.

"The movie is about to be a box office smash, why should I cry?" Xu Feng replied.

"Haha." Liu Chang chuckled.

The Warring States has already flopped so badly, yet director Xu Feng is still so optimistic. He's really stubborn.

After laughing, Liu Chang sat down and asked, "What do you want?"

"Help me write a few film reviews, and also help me with some film marketing."

"Don't worry, it's good for you."

As he spoke, Xu Feng handed the documents he had prepared to Liu Chang.

This document contains some details about coordination, as well as a contract requiring Liu Chang to act under his command for the foreseeable future.

Liu Chang was the marketing executor he carefully selected, and he was key to whether the film could defy fate.

After receiving the document, Liu Chang did not rush to read it. He first tasted the green tea on the table, savoring its flavor, before opening it to read.

At first, Liu Chang was very calm, but when he saw the key content later, his eyes widened instantly.

"What the hell? You want me to drink Jing Tian's foot bath water?"

"Are you crazy?"