Huayu: Starting with Marketing Bad Movies

December 2011, 4.

Starlight Brilliant Film & Television Company.

"You clearly said that the movie 'The Warring States' would definitely be a hit and would make me a big star."

Jing Tian's pitiful voice gave Xu Feng a headache.

He never imagined that he would not only be reborn, but also become a director.

The things of the past are in the past, let's not talk about them.

Let's talk about now.

He became the director of the film "The Warring States".

This movie, well...

It's terrible, absolutely terrible, beyond redemption.

In his previous life, the lead actor, Sun Honglei, even preferred to return his salary rather than have anything to do with the movie because it was so bad.

An investment of 100 million yuan ultimately resulted in only one memorable moment.

That's too brutal.

There are still less than 60 million in box office revenue.

It's important to know that only one-third of the box office revenue after a film's release is actually received by the production company.

Of the 60 million in box office revenue, only 20 million will be actually received; the actual amount received will be even less.

Compared to an investment of 100 million, this is a huge loss.

After the movie was released, it received negative reviews online, with a barrage of insults directed at the actors.

Jing Tian, ​​who had the most screen time, suffered the most criticism and became somewhat depressed and mentally disoriented.

Given the current box office trend of the film, anyone who comes here will say it's doomed.

Yes, it's over. This movie has flopped and is ready to be nailed to its grave at any moment.

At that time, Jing Tian, ​​along with director Xu Feng himself, will be nailed to the pillar of shame of Huayu Entertainment.

They became a laughing stock.

Xu Feng was completely bewildered to face this situation right after transmigrating.

What's even more hilarious is that when he searched through the original owner's memories, he discovered that before the movie's release, the other party was extremely confident, believing that his movie would definitely be a huge hit.

When the movie's box office results came out, he was the first one who couldn't accept the reality. He got so emotional that he died.

Thus, his time travel occurred.

To be fair, the original owner of this body was indeed a talented individual.

She excels at modeling and has always been the "model child" in other people's eyes, surrounded by all sorts of accolades.

After being admitted to the Beijing Film Academy, he successfully hooked up with the "Sweet Princess" and, through a series of clever maneuvers, became the director of the Warring States period.

A complete newcomer with no experience debuted in a big-budget production with an investment of 100 million.

If the film is successful, he will achieve great success and become a highly sought-after director in the Chinese entertainment industry, with a bright future ahead.

He did indeed plan it that way, and had even figured out what attitude he would take towards a bright future, and had even made a plan on how to reform the entertainment industry.

Conquer the Chinese entertainment industry in three years, go international in five years, and become number one in the world within ten years.

But when the movie's box office results came out, he didn't become a big director; instead, he became a laughing stock in the industry.

The entertainment industry is watching this as a joke: a newbie invested 100 million and only earned less than 20 million in return.

Major media outlets launched a barrage of ridicule, digging up all the boastful words the original owner had made and criticizing them in turn.

The blame lies with the original owner of this body for being too arrogant and conceited, practically outrageous, and completely disregarding the entertainment industry.

After the movie flopped, his once arrogant words turned into boomerangs, each one deadly.

It can only be said that a life that is too smooth can make people lose sight of themselves.

Fortunately, he wasn't the original owner of this body, so he didn't feel anything special about these taunts.

However, we still need to find a way to resolve this situation.

"Tian Tian, ​​don't cry, we haven't failed yet," Xu Feng comforted Jing Tian.

This is the mother of a major investor, with incredibly powerful connections. The entire 100 million yuan investment for the movie "The Warring States" was raised by Jing Tian all by himself.

Without Jing Tian's support, the original owner, a newcomer, would not have been qualified to direct a big production like "The Warring States".

It was precisely because he hooked up with Jing Tian that the original owner of this body became so confident that he couldn't see his true strength.

Fortunately, he was mindful of Jing Tian's background and never made a move.

Xu Feng still has a chance.

"Really?" Jing Tian was overjoyed. "There's still hope for the movie."

"Of course," Xu Feng nodded confidently.

The movie "The Warring States" tells the story of how, during Tian Ji's horse race, Sun Bin proposed the famous strategy of using inferior horses, which made him stand out and aroused the jealousy of his fellow disciple Pang Juan, who plotted to remove his kneecaps and wanted to kill him.

Fortunately, Sun Bin escaped death and went to the State of Qi. Due to the grudges between the two men and the hatred between the States of Qi and Wei, both sides led their armies and came up with many ingenious plans. In the end, they fought a decisive battle, and Pang Juan was defeated and died.

Theoretically speaking, this kind of movie is easy to make.

With a historical prototype and adaptation based on history, as long as the film can capture the intrigue and scheming of the Warring States period and the thrilling Battle of Maling, the quality of the movie won't be too bad.

However, since this film mainly relies on Jing Tian, ​​it is necessary to highlight this female lead.

As a result, a lot of Jing Tian's scenes were inserted into the movie. He had to get involved in everything and wanted to use all the scenes to highlight the female lead, which made the plot extremely awkward.

In addition, the director's skills were mediocre, resulting in a very poor final product.

After transmigrating, Xu Feng watched the movie again and confirmed that it was a terrible film.

The plot is nonsensical, the visuals are chaotic, there are no highlights, and its only purpose is to make the audience waste their precious lives.

No wonder the internet is full of negative comments; the movie is really bad and extremely unwatchable.

Theoretically speaking, such a terrible movie is destined to flop.

But theory is not the same as reality; bad movies can still make money.

For example, Manjianghong is hot and spicy.

With effective marketing, even a bad movie can make money.

This kind of thing has happened countless times in the entertainment industry. Across the ocean in the United States, there is a movie called "The Blair Witch Project".

This movie is even worse than "The Warring States". It cost less than $50,000 to make, but it made $250 million at the box office thanks to its incredible marketing. It's a miracle.

In comparison, Xu Feng felt that the movie "The Warring States" was nothing special.

Moreover, he has a cheat code.

As a time traveler, Xu Feng awakened a system—an entertainment system. He could earn rewards as long as he produced excellent entertainment products.

I've already claimed the newbie gift pack, which is perfect for the current situation.

He already has an idea and is just waiting to put it into practice.

"What should I do?"

Jing Tian was overjoyed to hear that the movie could still be saved.

She believed in Xu Feng.

Every celebrity wants to be incredibly famous, and Jing Tian was very dissatisfied with the current state of the "Warring States" movie.

Her acting skills are impeccable, so why do viewers say she acted badly?

"I don't need you to do anything for now," Xu Feng said.

He then walked up to Jing Tian, ​​cupped his head in his hands, looked her in the eye, and said, "Tian Tian, ​​do you believe me?"

"Of course," Jing Tian nodded.

If she didn't trust Xu Feng, she wouldn't have let a novice like him direct the movie "The Warring States".

Given her background, she could hire any director she wanted, yet she specifically requested Xu Feng to direct, which shows the extent of Jing Tian's trust in Xu Feng.

Even though the movie flopped, she didn't blame Xu Feng; instead, she trusted him even more.

"Don't worry, just wait for me to take action, and the movie will be brought back to life soon," Xu Feng said confidently.

His attitude also inspired Jing Tian, ​​rekindling her hope for film.

"It might take a few days, but you might need to make a little sacrifice."

"It's okay, as long as the movie's box office goes up, I'm willing to sacrifice," Jing Tian said earnestly.

Since she was going to be an actress, she had already prepared herself mentally for this.

"Then remember to wash your feet properly these next few days and take good care of them to their best condition."

"what?"

Jing Tian was dumbfounded.

What does saving the movie have to do with her feet?