I couldn't take it anymore; when I went home for Chinese New Year, the family genealogy book ha

"Quickly! Contact all my colleagues in the cold chain, warehousing, and wholesale industries!"

"Tell them that if we don't join forces, we'll all be killed by those country bumpkins!"

"I need a meeting! I need to form an anti-Jiang Chen alliance! I want to ensure that not even a single vegetable leaf of his can leave that village!"

Inside the president's office of SF Express Cold Chain Group.

Liu Dong, the CEO of the Mediterranean Hair Salon, roared furiously into the phone with a ferocious expression.

Late that night, inside the most luxurious "Golden Splendor" Hotel in the provincial capital.

Smoke filled a royal box that could accommodate thirty people.

The owners of almost all the well-known cold chain logistics companies in the province have gathered here at this moment.

They all looked distressed, as if they had lost their parents.

As the initiator, Liu Dong slammed his hand heavily on the mahogany round table.

On the table covered with a velvet tablecloth, several bottles of Moutai liquor swayed slightly.

"Everyone, I don't need to elaborate on how urgent the situation is!"

Liu Dong stood up, pointed at everyone present, and spat as he spoke.

"Those country bumpkins from Jiangjia Village, just because they have a few scraps of vegetables, they think they can overturn our table and smash all our rice bowls!"

"What makes him so special? Is it because his goods are better?"

"Let me tell you, in Nanjiang Province, good products are useless! Distribution channels are king!"

He waved his hand heavily, his tone sinister.

"We have several thousand refrigerated trucks in our possession, controlling over 90% of the province's transportation routes!"

"How many cars does Jiangjia Village have? Dozens? A hundred?"

"Starting tomorrow, let's unite and wage a price war against him! Let's slash shipping costs to rock bottom!"

A chubby boss wearing wire-rimmed glasses hesitated.

"Mr. Liu, this... isn't this like killing a thousand enemies while losing eight hundred of your own? We'll lose a lot of money too."

"deficit?"

Liu Dong sneered, his eyes filled with madness.

"We can afford to lose! All the wealth we've accumulated over the years is more than enough to outlast a nobody like him who's just starting out!"

"I'm going to use money to burn him alive! To drag him down! To let him know who's in charge in the provincial capital!"

Liu Dong's words ignited the emotions of everyone present.

That's right, individually, they might not be a match for Jiang Chen.

But if they unite, they will be a force capable of changing the market landscape of the entire province.

……

The next morning, a joint statement quickly spread to all fresh food markets across the province.

This statement was spearheaded by the provincial cold chain logistics industry association and jointly signed by more than a dozen companies.

Effective immediately, in order to combat unfair competition and maintain market stability,

All member units of this association will uniformly reduce freight rates for all cold chain transportation routes throughout the province by 50%!

The announcement of the price reduction sent shockwaves through the entire market.

Jiangjia Village, Group Office.

Li Qiang, holding his phone, paced anxiously in his office.

His sweat soaked the back of his shirt.

"Brother Chen! Brother Chen! Something terrible has happened! They're playing dirty tricks!"

He kicked open the office door and shoved the phone screen at the door.

His voice was choked with sobs.

"Liu Dong and his gang of bastards have teamed up to wage a price war! They've halved the shipping costs!"

"This is clearly an attempt to burn us alive with money! They're just putting up a fight!"

Li Qiang was so anxious that he kept stamping his feet.

Should we go with them or not?

If we follow suit, we'll have to put millions of dollars into it every day!

If we don't follow suit, all those distributors will definitely run back to their side!

What should we do?!

At this moment, Jiang Chen was leisurely sitting on a recliner under the banyan tree.

He was holding a bag of sunflower seeds and feeding several newly bought green peacocks.

He didn't even lift his eyelids when he heard Li Qiang's urgent shouts.

He just gave a cold laugh.

"Trying to outspend me?"

Jiang Chen slowly spat out the sunflower seed shells and tossed the last handful of sunflower seeds to Kong Que.

"With their meager wealth, they don't even deserve it!"

He took out his phone, too lazy to even stand up, and dialed Wang Dagou's number directly.

His tone was very calm as soon as the call connected.

"Hey Da Gou, you know those guys in the provincial capital pulled off a price-cutting pact, right?"

Wang Dagou on the other end of the phone was obviously very anxious, his voice booming like thunder.

"Got it, Brother Chen! Those damn bastards are scum! What do we do? Should I take some men and remove all their tires?"

"There's no need to go through all that trouble."

Jiang Chen spoke casually.

But what he said next brought a heavy sense of pressure to the entire industry.

"Issue a province-wide announcement right now."

"From this day forward, all merchants cooperating with our Jiang Group will be subject to this policy."

"Not only are the deposits and shipping fees for fresh produce waived."

"Starting today, for the next three months, all cold chain transportation costs handled by Jiang's Logistics will be..."

Jiang Chen paused, his expression turning somewhat cold.

"Not a single penny!"

"Completely FREE!"

Wang Dagou felt like his brain had been blown open by a bomb!

free!

And it lasted for a full three months!

This is hardly business.

This is clearly like running a money printing press and slapping people across the face repeatedly.

The news spread to every corner of the province within just one hour through official channels.

Soon, all the owners of fresh food supermarkets, hotel purchasing managers, and vegetable market stall owners in the province went crazy.

Totally crazy!

"What?! Jiang's Logistics is offering free shipping for three months?!"

"Holy crap! Really? Is this some kind of celestial being descended to earth to help the poor?"

"Why bother cooperating with those bloodsucking SF Express?! How much is the penalty for breach of contract? I'll pay it! I'm terminating the contract with them today!"

"Quick! Call Mr. Li of Jiang's Group! I want to sign an exclusive supply agreement! I want to replace all the stock in the store with Jiang's products!"

Merchants who were initially hesitant made their choice immediately in the face of the temptation of three months of free service.

Like sharks smelling blood, they swarmed toward Li Qiang's office in the provincial capital.

The merchants didn't even care about the penalty for breach of contract and directly tore up the original cooperation agreement.

Only one week had passed.

The "Anti-Jiang Chen Alliance," which yesterday clamored to burn Jiangjia Village to the ground, has completely collapsed in a ridiculous manner.

More than a dozen companies, led by SF Express, saw their orders wiped out overnight.

Thousands of refrigerated trucks were parked in the parking lot, their bodies covered in dust.

Tens of thousands of employees went on strike because they couldn't get their wages.

They surrounded the headquarters building, shouting for their money back.

Within a week, these companies' cash flow completely dried up.

……

Two more days passed.

The magnificent white marble archway at the entrance of Jiangjia Village.

Liu Dong and a dozen other big bosses looked disheveled and emaciated.

They drove here themselves, but were stopped at the door by Wang Dagou and his security guards.

Under the scorching sun, Liu Dong could no longer endure it.

He watched as a black Audi A8 slowly drove towards him in the distance.

Plop!

The former cold chain king of the provincial capital suddenly collapsed to his knees, kneeling directly on the scorching asphalt road.

He scrambled to the front of the car, grabbed the wheel, and burst into tears.

"Brother Chen! President Jiang! I was wrong! I was really wrong!"

Liu Dong raised his hand and slapped his own fat face twice.

"I was blind to your greatness! I'm a beast, worse than a pig or a dog!"

"Please, have mercy and spare my life!"

He cried his heart out.

"Brother Chen, I give up. The company will give it to you, just don't make me jump off a building!"