Rebirth 08: Can a mobile game company also build a tech empire?

Chapter 138 Strategy

Xu Yi quickly made notes in his notebook.

He knew all too well the significance of the featured spot on the Z-Dimension homepage.

That's the first thing millions of active users see every day.

In addition, there's the splash screen recommendation from App Store.

This means that almost all Conquer Online users will be able to access this new product immediately.

"In addition, all users of the Journey 1 and Journey Z series will receive a push notification informing them that the answer is now available."

Xu Yi looked up, somewhat surprised.

Push notifications?

This coverage area is quite large.

"6

"The goal is full coverage."

Lu Chen put down his pen and turned around.

"Zhengtu's current user base is our biggest advantage, and the hardware entry point is the most direct source of traffic."

Xu Yi nodded and continued taking notes.

Lu Chen returned to his seat and sat down.

He picked up his teacup, took a sip, and then slowly opened his mouth.

"Secondly, the initial positioning of the answer is that it is not open to all users for registration."

Xu Yi was taken aback.

The pen in my hand stopped on the paper.

"Not open? How do users get in?"

"Open only to university students."

Lu Chen's decision surprised Xu Yi.

In his understanding.

A new platform has been launched.

Of course, the more users the better.

Why impose restrictions?

Lu Chen noticed his confusion, put down his teacup, and continued speaking.

Do you know which platforms in China currently offer this service?

Xu Yi thought for a moment and shook his head.

"no."

Lu Chen said.

"Although Baidu Knows is also a question and answer platform, it is a simple question-and-answer model. Users ask a question, and anyone can answer it. There is no depth, no discussion, and no community atmosphere. What Baidu Knows is trying to do is something completely different: truly in-depth and high-quality knowledge sharing."

Xu Yi nodded thoughtfully.

"So we need to establish a high standard first."

He paused, then continued.

"We want users to see as soon as they enter that we are discussing valuable issues and sharing in-depth knowledge. Only by setting the tone can we gradually expand in the future."

"Then why college students?"

Xu Yi pressed for an answer.

"College students have several characteristics."

Lu Chen stood up and paced around the office.

"First, they have a knowledge base. They have just taken the college entrance examination or are currently studying at university. They still have the basic knowledge of various subjects and can answer a wide range of questions."

"Secondly, they have a desire to explore, are curious about new things, are willing to try new things, and are also willing to share their own insights."

"Third, I have time. Unlike office workers who are so busy, I have plenty of free time to spend in the community."

"Fourth, and most importantly, focus."

He turned around and looked at Xu Yi.

"University students are all on campus, so the publicity will be very concentrated."

Xu Yi's eyes lit up.

"You're thinking of doing offline promotion?"

"That's right."

Lu Chen nodded and walked back to his seat.

"This time it's different from Z-Dimension. Z-Dimension was able to rise because it caught up with problems within AcFun and took in a group of refugees from AcFun. But Answer is a completely new category, and America's Answer has only been online for less than three months. Domestic users have no idea what a knowledge Q&A community is. So we can't wait for users to come to us; we have to take the initiative to reach out to them."

Lu Chen's tone became firm.

"The campus is where college students are most concentrated. The start of the semester, with new students enrolling and returning students returning to campus, is a great time to promote our products. We will work with various college clubs and student unions to set up a booth, hang up a banner, and put up a roll-up banner on campus to conduct on-site registration activities."

Xu Yi understood, but there was still one question.

How exactly should offline promotion be conducted?

Lu Chen smiled slightly.

"I will personally take care of this part; you just need to focus on the online portion."

Xu Yi didn't ask any further questions and nodded.

He knew Lu Chen's way of doing things.

Since the boss said he would take charge personally...

There must be a reason for that.

"third,"

Lu Chen continued.

"In the initial stage of launch, a dedicated person should be responsible for guiding the discussion."

"How do you steer the conversation?"

"Yes, the answer is not Baidu Knows, not Tieba, not a place where users can say whatever they want. It is a knowledge Q&A community, and the core is questions and answers."

Lu Chen picked up the pen.

A simple diagram was drawn on the whiteboard.

"Initially, there are few users and few problems. If we don't actively guide them, we might not even generate a few problems a day. New users come in, see that it's deserted, and leave immediately."

"Therefore, we need a group of seed users."

What are these people going to do?

Xu Yi asked.

Ask high-quality questions.

Lu Chen began to list them.

"It's not about what to eat today or what the weather will be like tomorrow, but about truly in-depth and valuable questions, such as what abilities should be cultivated during university."

How will artificial intelligence change our lives in the next decade?

What are the core differences between ancient Chinese architecture and ancient Western architecture?

"These are the kinds of issues that new users should see as soon as they come in, so they'll think, 'Wow, this place has something special.'"

"At the same time, we invited professionals to answer."

Lu Chen continued.

"The questions have been raised, and they can't be left unanswered. We need to contact a group of professionals from various fields in advance and ask them to answer the questions. These could be university professors, industry experts, or senior practitioners."

"Their answers should be insightful and informative, so that users feel they have truly learned something."

"That's how you create a lively atmosphere."

Lu Chen put down his pen and looked at Xu Yi.

"And where do these professionals come from?"

He paused for a moment, then gave himself the answer.

"This is a good opportunity to bring in celebrities who are already verified on Z-Dimension."

Xu Yi's eyes lit up.

Z-Dimension has been online for a few months.

A number of certified users have already been accumulated.

There are internet celebrities like Cheng Lin.

There are tech bloggers like TechXiaoXin.

There are content creators (UPs) from various fields.

There are also some well-known writers, musicians, and designers.

These people all have a certain fan base.

They also have a certain professional background.

Let them join the answer panel and answer questions.

It can provide high-quality content.

It can also bring in a new batch of fans and users.

"That's a good idea."

Xu Yi immediately wrote it down in his notebook.

"I can compile a list, categorize it by field, and then contact them one by one."

"Hurry up."

Lu Chen reminded him.

"It will be launched on September 1st, and there are still two weeks left. We can open accounts for them in advance and prepare the first batch of questions and answers."

"May 1th?"

Xu Yi was stunned for a moment, then realized what was happening.

"School starts?"

"Yes, school starts."

Lu Chen nodded.

"September 1st is the start of the school year for most schools. New students are entering the campus, and returning students are returning. The campus is busiest with people at this time, so offline promotions are most effective."