Rebirth 08: Can a mobile game company also build a tech empire?

Chapter 137 is coming soon.

He paused, then continued.

"After being nurtured by these games, users of Journey have developed a certain willingness to pay. The skins in Famine sold well, which shows that users are willing to spend money on good things. Machinarium is the first game with a true buy-to-play model. The price is too low, which makes it seem like it lacks confidence."

"9.9 yuan is neither too high nor too low. For users who really want to play, it's just the price of a cup of milk tea. For those who just want to get it for free, the trial version is enough for them to experience."

1

Jiang Chang thought for a moment and nodded.

"Okay, let's go with this approach."

Lu Chen stood up and patted Jiang Chang on the shoulder.

"Thanks for your hard work."

Jiang Chang smiled and stood up as well.

"It's not hard work. It's an honor to be able to make this kind of game."

He hurriedly left, clutching the thick business plan.

Lu Chen nodded.

The door closed, and the office fell silent again.

Lu Chen returned to his seat and gazed at the scenery outside the window.

"Machinarium" can be considered one of Lu Chen's attempts.

Because Machinarium proved it.

Games can be an art form.

It's not for entertainment or amusement.

It's not a tool for killing time.

It is an expression, a creation.

Something that can touch people's hearts.

That's what he wanted to do.

It's not just about making money, it's not just about creating a hit product.

Instead, we should create works that are truly valuable and can stand the test of time.

Let's tell all players with a game that's truly made with heart and soul.

Art can also be found on mobile phones.

The following days.

ZhengTu Technology has returned to its usual busy state.

Or rather, I'm busier than usual.

On the other end of the ZhengTu Communications website.

Lin Bing's team is also working hard to advance the development of the Journey tablet.

Supply chain negotiations went on and on.

The engineering prototype was repeatedly revised.

The production line is undergoing a rapid break-in process.

Lin Bing flies to Shenzhen almost every week.

Keep an eye on the progress of Foxconn's production lines.

Ensure that every step is flawless.

Hong Feng's system team also had a tough time.

Developing ZUIforPad was a tough battle.

Every detail of the gesture interaction needs to be tested repeatedly.

Hong Feng and his team worked day and night to adjust parameters, write code, and run tests.

The office lights are often on until the early hours of the morning.

On the game development side.

Jiang Chang and his team entered the intense development phase of "Machinarium".

Tao Manwen's sketches came out one after another.

A rusty factory, a maze of pipes, dim lighting, and dilapidated robots.

Each one is full of detail.

Each one exudes that unique steampunk aesthetic.

Lu Chen checks the progress every day.

Occasionally, I would offer some suggestions for revision.

"This robot's expression is too fierce; it needs to be gentler."

"The lighting in this scene is too bright; it needs to be darker to create a better atmosphere."

"There's a problem with the logic of this puzzle; players might get stuck. Let's adjust it again."

Tao Manwen had gotten used to Lu Chen's pickiness.

She knew that this young boss couldn't tolerate the slightest flaw.

He personally oversees every single detail.

Sometimes a single draft needs to be revised seven or eight times before it is approved.

But seeing the final result...

Everyone felt it was worth it.

The situation on the online platform Zhengtu was relatively calm.

Z-Dimension is thriving under Xu Yi's management.

The user base is steadily growing, and the content ecosystem is becoming increasingly rich.

The popularity of Journey 1, supported by App Store, has led to a continuous increase in installations.

The number of developers joining is also constantly increasing.

Xu Yi handles various matters related to platform operations every day.

Although busy, everything is done in an orderly manner.

Time flew by and it was December 13st.

That afternoon, Lu Chen was sitting in his office looking at the progress report of the Conquer Online tablet.

The phone on the table suddenly rang.

He glanced at the caller ID; it was Wu Zhixuan.

Lu Chen answered the phone.

"Old Wu, what's wrong?"

"Mr. Lu, I have some good news."

Wu Zhixuan's voice was filled with obvious excitement.

"The Chinese version of Answer is complete and ready to go live at any time."

Lu Chen's eyes lit up.

This news came at just the right time.

Answer, a knowledge-sharing platform that originated from the Minecraft player community.

Under the management of Steve's team.

It has already established a foothold in the English-language internet world.

Registered users have exceeded one million, and daily active users have exceeded three hundred thousand.

The topics expanded from games to various fields such as technology, culture, lifestyle, and business.

A group of professionals began sharing their knowledge on it.

This has fostered a positive community atmosphere.

Some people shared their programming experiences.

Some people are discussing historical issues.

Someone can answer your questions about life.

Some people analyze business cases.

Although it is not large in scale, it is of high quality.

What localization measures have been implemented in the Chinese version?

Lu Chen asked.

"First, the interface and interaction have been completely redesigned according to the habits of domestic users."

Wu Zhixuan's voice came from the other end of the phone.

"The font, layout, and colors have all been adjusted. As for the content, we have prepared a batch of high-quality content translated from the English version in advance, and the server is also deployed in China, so the access speed is not a problem."

Lu Chen nodded.

He always trusted Wu Zhixuan's abilities.

"Okay, I understand."

Lu Chen suppressed his excitement.

He said it calmly.

"I'll arrange the specific plan. You should have Steve's team provide technical support."

"clear."

After hanging up the phone, Lu Chen didn't hesitate and immediately called Susie over.

"Notify Xu Yi to come to my office immediately."

A few minutes later, Xu Yi pushed open the door and entered.

He was holding a cup of coffee, and although he still had dark circles under his eyes, he looked very energetic.

"Mr. Lu, you wanted to see me?"

"sit."

Lu Chen gestured for him to sit down, and then got straight to the point.

"The Chinese version of Answer has been developed and will be available for release at any time."

"Answer?

Is it that Q&A platform that originated from the Minecraft community?

Xu Yi was stunned for a moment, then a look of surprise appeared on his face.

"So fast?"

Old Wu and his team are quite efficient.

"Um."

Lu Chen nodded. "Old Wu is keeping a close eye on things, and the progress is going according to plan. The problem now is how to release the Chinese version."

Xu Yi immediately understood what Lu Chen meant.

The launch of the answer is more than just adding another product.

For Journey Online.

This is a completely new business segment.

This is a platform that can complement Z-Dimensional.

Z-Dimension primarily features videos and bullet comments.

It's an entertainment community for young people.

The answer focuses on knowledge and questions.

It is a hub for in-depth content.

The two work together.

It perfectly covers both dimensions of user content.

What are your thoughts?

Xu Yi took out his notebook, ready to take notes.

Lu Chen stood up and walked to the whiteboard.

"Three directions."

"First, publicity coordination."

Lu Chen wrote the words "Z-Dimension" and "App Store" on the whiteboard.

"Z-Dimension's homepage should give the answer a prominent entry point, preferably in the navigation bar or a recommended spot. The same goes for App Store; it should be a splash screen recommendation or a special page, so that all Z-Dimension users know that the answer is online as soon as possible."

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