Rebirth 08: Can a mobile game company also build a tech empire?

Chapter 139 Prelude

"and,"

Lu Chen paused, then added.

"Freshmen are new to campus and everything is new to them. They are most willing to try new things. If we can get them to register for Answers at this time and cultivate their usage habits, they will be the core users of Answers for the next four years."

Xu Yi quickly took notes in his notebook, nodding occasionally.

"When will the online campaign begin?"

Mid-August.

Lu Chen thought for a moment and then gave a timeframe.

"We'll start hyping it up online two weeks in advance, so everyone knows that a knowledge-sharing Q&A platform called 'Answer' is about to launch."

"How exactly do you cook it?"

"Several directions."

Lu Chen began to organize his thoughts.

"UP hosts on Z-Dimension can release videos in advance to promote the platform. The title could be something like, 'I've joined a new platform to answer your questions.' The videos can introduce the answers and invite fans to ask questions later."

"I'll have Susie contact the media and release a few teaser articles to introduce the background of the answer and emphasize that this is another masterpiece from Z-Dimension Technology after Z-Dimension."

"There are also Baidu Tieba, forums, and the newly launched Weibo. These places should also be used for discussion. You can ask people to post and ask if anyone has heard of the Answer website. Then, people can reply with alternate accounts, saying that they have heard of it and that it is a new product of the game 'Zhengtu'. They say it is very powerful."

"In short, we need to get the word 'answer' appearing in discussions on all major platforms."

Xu Yi noted everything down, and his admiration for Lu Chen grew even stronger.

This is the boss sitting in his office.

They actually considered every aspect of the publicity so meticulously.

From online to offline.

From timing to topic guidance.

No detail is overlooked.

"in addition,"

Lu Chen reminded him.

"There's one thing to keep in mind when guiding the conversation."

"What?"

"Don't just do superficial work."

Lu Chen's tone became serious.

"Some platforms hire people to ask and answer questions in order to boost their data. It looks lively on the surface, but the content is all garbage. When users come in, they see that all the questions are 'Have you eaten?' and 'Have you slept?' and the answers are 'I think so too' and 'The original poster is right.' When there are too many people like this, the atmosphere of the community is ruined."

"What we want to create is a truly in-depth knowledge Q&A community. Therefore, questions must be of high quality and answers must be informative. Even if there are fewer questions and slower responses in the early stages, we must still ensure quality."

"6

Xu Yi nodded solemnly.

"I see."

"Go."

After Xu Yi left.

Lu Chen sat back down in his chair and fell into deep thought.

The answer lies in a crucial piece he laid out.

In the future internet landscape.

High-quality content platforms are the scarcest resource.

Baidu Knows is too superficial.

Zhihu didn't launch until 2011.

There is a two-year window of opportunity in between.

This is the opportunity for Journey Online.

If we can play this piece well.

The answer will become one of the most valuable content assets on the Chinese Internet in the future.

And those college students who start using the answers on campus.

They will become the platform's core users and most loyal promoters.

The next two weeks.

ZhengTu Technology's advertising machine is running at full speed.

8 month 15 day.

A small entrance has quietly appeared on the Z-Dimension homepage.

The location isn't particularly prominent.

But it's enough for observant users to notice.

The entrance icon is a question mark.

The answer was marked with two words next to it.

-

Clicking through leads to a simple preview page.

Against a black background, a line of white text slowly emerges.

Some questions deserve a better answer.

Below is the launch date: September 1st.

There is also an application entry at the bottom of the page.

However, it is currently not open.

This teaser quickly sparked discussion among users.

"Answer? What's this? Has Conquer Online released something new again?"

"Does it look like a Q&A platform?"

"How do I get in? I want to go inside and take a look!"

"Don't worry, we'll find out on September 1st."

"This page design is so classy, ​​black background with white text, simple and sophisticated."

Immediately afterwards, TechNews released a video.

The title is "I've joined a new platform to answer your questions."

In the video, he briefly explained what the answer was.

Then invite fans to ask questions at the time.

"If you have any questions for me, whether it's about digital products, reviews, or myself, you can ask them on the answer page. I will choose some in-depth questions and answer them seriously."

The comments section immediately became lively.

"Finally, a proper place to ask questions!"

"I want to ask Shin-chan which phone he likes best!"

"When will it be released? I can't wait!"

On August 18, several top content creators on Z-Dimension released videos one after another.

The videos all coincidentally mentioned the answer that would be released soon at the end.

"Recently, I've been thinking about a question: what is truly valuable content?"

The answers will be available online on September 1st; perhaps you can find some answers there.

"Thanks to Journey Technology for the invitation. I have already experienced the beta version of the answer, and I can only say it's fantastic!"

Everyone must come on September 1st!

"Some questions deserve a better answer. I'll be waiting for you at the answer on September 1st."

The comment sections below these videos.

The fans' curiosity was completely ignited.

"Everyone on YouTube is recommending this; it seems like this answer is quite something!"

"Early access? I'm so envious! I want a beta tester too!"

"September 1st, written down in my little notebook!"

On August 22, Susie's affiliated tech media began releasing teaser articles.

Sohu Technology: "Zhengtu Technology Launches New Product Again, What's the Answer?"

The article provides a detailed overview of the answer's background, positioning, and release date.

They also interviewed Xu Yi.

"We hope that the answer will become a truly in-depth knowledge-sharing community."

Xu Yi said in an interview.

"Here, every question is taken seriously, and every answer is carefully considered."

NetEase Technology: "From Z-Dimension to the Answer: Journey Network's Ambition and Strategy"

The article analyzes the business landscape of Journey Online.

The upper limit of the answer is considered.

This marks the beginning of ZhengTu's expansion into the knowledge content field.

"Z-Dimension focuses on entertainment content for young people, while Answer focuses on in-depth knowledge content. The two complement each other to form a complete content ecosystem."

On August 25, discussion threads began to appear on Baidu Tieba and other online forums.

A post titled "Has anyone heard of the website 'Answer'?" has sparked heated discussion on the digital forum.

[Original Poster]: "Recently, I've seen several content creators on Z-Dimension talking about a platform called Answer, which seems to be a new product from Journey. Does anyone know what it is?"

[Second Floor]: "Who cares what it is? Anything from Journey is bound to be a masterpiece! Just look forward to it!"

[Third Floor]: "I'll go and see then. I hope it won't be like some other platforms, full of paid trolls."

",