Twenty years of cold chain

Under the cover of night, two cars sped along, one coming from the east and the other from the southeast. Later that night, another car set off from Yuncheng. They headed towards Ganzhou and Wuguan, and as the eastern sky began to lighten, and the distant Danxia landforms came into view and lush grass grew nearby,

We have already set foot on the land of Ganzhou.

Liang Lu and Guo Hongyuan each led a team of four. After receiving Hu Shutong's call, they didn't ask any questions. They brought their best personnel and office equipment, explained the company's cooperation, and set off.

In Yuncheng, after Hu Shutong made his request clear, Hu Yuntong knew that setting up a factory in Ganzhou was of great significance.

At the same time, it felt very complicated.

After discussing it with Guan Xiaoman, he decided to come in person.

Walking along the road, this was their first time in the Northwest, let alone a trip to Ganzhou. The choice of where to stay was also unexpected for everyone. They had never thought of extending their footsteps to this area, and it could even be said to be somewhat unbelievable, with a feeling of "how did we suddenly end up in this place?"

In many people's minds, this place is "a lonely city amidst towering mountains," a place of "pipa, fine wine, and luminous cups," as if the mere thought of this place evokes countless poetic images and sentiments. Yet now, they are doing things like refrigerated trucks humming and compressors whirring, as if the dimensional barrier has been broken.

People in the industry shouldn't be bound by such ideas. The truth is, they've never really understood this place. It's not just a matter of limited vision; more importantly, their capabilities don't allow them to expand their reach further. Thinking too much is pointless.

Small and medium-sized enterprises, in particular, are busy competing for the market in their respective regions.

They racked their brains to explore advantages from every angle, and for those with relatively smooth channels, it was simply a matter of moving from one prefecture-level city to another within a province. Things like moving from Mingjiang to Qingning already represented a major expansion.

The Northwest spans thousands of kilometers and represents a new level of cold chain logistics. It's no exaggeration to say that it's the lifeblood of the industry, a high-level architecture for the cold chain pathway.

After noon, everyone gathered in the hotel's conference room.

This scene deeply moved Liu Zhiying. He realized that apart from himself and Hu Shutong, everyone present was a promising young man in his late twenties. Upon closer inspection, he saw that Meng Qiangqiang's Qiangyun Cold Chain, Liang Lu's Fengliang Cold Chain, Guan Xiaoman's Flower Garden, and Guo Hongyuan's Ocean Ranch were all thriving and full of vitality.

Everyone here has a vivid story with Hu Shutong, but for many of them, this is the first time they are meeting. This occasion transcends any other form of corporate forum.

This place features specialty vegetables from the corridor oasis, a rich variety of tropical fruits, flowers from the southwest, and fishing grounds cultivated by the sea. They already possess a strong complementary and cooperative relationship, and even without this industrial park event, such a meeting would still be very meaningful.

Hu Shutong first gave an overview of the industrial park's overall situation.

Everyone is ready. This time, serving as an external aid for Tongxing is not only a business matter but also a matter of personal relationships. Everyone is determined to give their all for this opportunity to truly help Tongxing.

However, things don't seem to be as they seem.

As people listened, they realized that this was not simply about adding bricks and tiles to the industrial park, but about truly integrating themselves into it, which was related to their own interests and future prospects. The further they went, the more astonished they became.

Despite the seemingly chaotic and varied involvement of multiple parties, Hu Shutong had a clear logic behind the situation. Simply put, it was "four parties develop products, and Yuncheng facilitates distribution channels"—this was the internal plan; when it came to submitting the industrial park proposal, it was "Tongxing acts as the central hub, and all interactions follow proper procedures"—this was the external communication strategy.

Creating a superior two-way market was Hu Shutong's core consideration. Why couldn't Ganzhou serve as a radiating hub? The problem was that Liang Lu, Guo Hongyuan, and their ilk lacked the necessary channels and resources to effectively connect Ganzhou with Panhu, Mingjiang, and Yuncheng. This is where Yuncheng needed to step in and implement a strategic "transfer" approach.

Over the years, Yuncheng Transit Center has been the highest-level transit point for the southward transport of fresh vegetables, the largest hub for the outward transport from Panhu Fishing Port, and a core dispatching point relied upon by flower gardens and orchards. Whether heading east, south, or north, Yuncheng's channel resources are already quite considerable.

The smooth progress of each major situation is inseparable from the meticulous work of Hu Yuntong, a man who has settled in Yuncheng. There are no easy successes; each and every matter requires a combination of proactive measures and countermeasures.

This is also Hu Yuntong's main battlefield. He has insights into how to accurately deliver goods from the south and north to the required terminals, as well as the space and absorption capacity of the terminals. Moreover, in terms of interpersonal relationships at the sales terminals, Hu Yuntong is the kind of person who is "recognized by everyone in the circle".

Hu Shutong needs his younger brother to develop targeted end-user markets for all parties involved in the industrial park, acting as a "market" connecting Ganzhou vegetable farmers with the market. In the final plan, these channels will all be written into the advantages of the product manufacturers; only in this way can the core idea of ​​the industrial park be grasped. It should be noted that Wuguan City will not be satisfied with just the end-user market. Whether the city intervenes or the companies have their own connections, these are all excellent ways to expand.

Hu Yuntong was under immense pressure. He knew that given his brother's meticulousness, it was best not to even think about passing the simulation test first. Besides, this was a city-level strategic project. If they just made empty promises now, there would be problems a few years later when they couldn't find the right approach to implement it.

For Liang Lu, Guo Hongyuan, and others, it suddenly became clear that this was a strategic move by each company within a larger framework, and that infusing Tongxing with the qualifications for an industrial park in this way was a wiser consideration. This would draw the attention of the other party to Tongxing's cooperative resources, enabling each company to achieve higher product quality and more accessible distribution channels.

However, don't forget that the marine ranching transaction will ultimately be settled in Guo Hongyuan's hands, and this will give the marine ranching a new competitive edge. The company's brand wall displays information such as having already opened up the Northwest market in a certain year; these are all credential enhancements and leverage points for gaining favorable terms.

To outsiders, they appear to be powerful partners of Tongxing. However, in reality, this industrial park, which Tongxing has been building up, is not merely a favor, but rather Hu Shutong opening up a vast new world of cold chain logistics for them. The ability to go further is an advantage, and Tongxing provides a safety net through countless difficulties. Their product advantages are a crucial advantage that Tongxing itself lacks.

From Tongxing's perspective, this represents a vast expanse in a different sense. Hu Shutong's acquisition of this group can enhance Tongxing's reputation. The more robust the plan, the more it benefits Tongxing as the leader. If they can secure the industrial park, many of the current projects will become just one part of a larger strategy. What Hu Shutong wants is a strategic location, a channel upon a channel; the potential here extends far beyond that.

Ultimately, all this vastness has only one source: the sheer size of this great nation.

For a cold chain professional with a clear path and a comprehensive network, how can cold chain operations be limited to Qinghai, Ningxia, and Mingjiang? Cold chain, no matter how many meanings it has been deconstructed over the years, "doing cold chain" is always the right approach.

To build a blockchain, you must connect to the Northwest, a region that cannot be easily crossed. This is also why we have settled here – a new answer.

Tongxing has found another direction, and its Northwest story has finally been written into the anthology. This region will also be a new chapter in the industry's story.

Let's embark on a new journey.

……

I've loved cold chain logistics for twenty years.