Twenty years of cold chain

Wuguan City has shown great patience with the industrial park project, without a clear timetable or a specific time and place like typical bidding processes. Instead, the companies have a high degree of autonomy throughout the process.

Aside from the initial joint press conference where companies appeared together, no inter-company events have been organized since then, significantly reducing the competitive atmosphere within the industrial park. All companies that have passed the material qualification approval...

You can contact the Planning Commission separately to schedule a one-on-one seminar.

As a result, apart from what they saw and felt at each meeting, companies received no other information. After round after round without a clear answer, companies had no choice but to continue improving their products or explore new directions. This continued for more than a month, with no clear answer in sight.

People realized that this was also a process of digestion for Wuguan City. The companies had different advantages and different perspectives, which made Wuguan City very diverse.

Hu Shutong has led the Tongxing team to conduct two special sessions, and the response from the meetings has been quite positive. The participants expressed great recognition of Tongxing's structure and the strength of its partners, and also expressed great appreciation for the two-way agricultural market concept proposed by Hu Shutong. And then nothing more happened.

Where exactly is the bottleneck? This is the question on the minds of all involved parties, and gradually, even the Wuguan Group is losing its optimism. This inevitably leads one to wonder if Wuguan City already has a clear plan, and it's just a matter of which company can articulate it effectively.

On closer inspection, this doesn't seem right. Everyone's time is precious, and the planning committee has to meet with each company several times, making their work even more tedious. There's no reason for the companies to keep guessing. If there is any guiding principle, the quickest way is for companies to follow it and leverage their strengths.

Liang Lu and others participated in the first two rounds of discussions.

Hu Shutong saw that there was almost no room left to delve into the matter.

With everyone busy with their own affairs, no one was allowed to continue guarding Wuguan.

For Tongxing, it's not a good idea for Hu and Liu to stay here indefinitely.

On the hotel balcony late at night, with tea bubbling away, Liu Zhiying sat at the table while Hu Shutong stood by the railing, gazing at the sparse lights.

"Senior, why don't you go back to Tongxing first? I'll stay here. If there's anything urgent that requires your help, I'll contact you in advance."

Hu Shutong turned to Zhiying and said, "From our perspective, neither of these two rounds of plans has issues with logistics expertise or market control. However, these are essential aspects of this project. No matter how it ultimately goes, logistics cannot be ignored."

We have received many positive signs.

I don't think every family is like that, but it's just a matter of that final, decisive blow.

"So there's no point in us drilling in for the third time."

I always felt that it wasn't that we weren't doing enough, but rather that we weren't doing enough.

"you mean?"

"Wuguan City needs both circulation value and added value." Hu Shutong seemed to have finally figured something out, and his words were resolute. "When it comes to cold chain logistics, everyone thinks about the road ahead. Every company is studying whether to go out or come in. But if we only talk about this issue, let alone two or three rounds, even five or six rounds, it won't change the situation much."

"You mean there's no need to change what we already have?"

"Exactly. In our current plan, we've already highlighted our advantageous products and distribution channels. If goods can be transported smoothly over these long distances and Wuguan City still doesn't value them, then anything else we do will be trivial."

"So what do we do next?"

"Develop industry!"

"industry?"

"That's right. Let's put aside the issues of storage and transportation for now and focus our solutions on the industries in this industrial park. Wuguan needs to establish a vegetable brand. Unique features and culture are key to increasing added value. For example, purple garlic is just sitting in trucks, never escaping the category of inefficient and extensive agricultural products."

"But if there were a museum that used technology to simulate the entire cultivation process, showcasing the value of unknown nutrients, and using that to promote tourism, changing the past image of agricultural products, and making full use of social impact, these would be the real key to Ganzhou vegetables going global."

Liu Zhiying nodded deeply. Some things cannot be accomplished by enterprises alone. Cooperation between the city and enterprises is the way forward for local specialty brands. Hu Shutong's example can be extended to more than a dozen "geographical indication vegetables" in Ganzhou, and it can serve as a model and demonstration, becoming a showcase for modern agriculture.

At the same time, Liu Zhiying also broke through the stagnation. It wasn't that Wuguan City didn't want to promote anything, but the agricultural industrial park was all about unique features and cultural connotations. Although there were precedents, the emphasis was on adapting to local conditions. In their view, this was a huge area for enterprises to utilize their strengths.

"Zhiying, I'll handle the technical proposal, and you'll handle the pattern analysis. I'll provide detailed technical implementations based on each of your patterns."

"no problem!"

"In the next couple of days, you need to get a separate technical qualification from the R&D center. Show us what Tongxing is capable of in temperature monitoring and detection technologies. Also, generate case studies, preferably ones that are clear at a glance. Avoid explaining anything that doesn't need to be explained; talk less and demonstrate more."

Liu Zhiying was excited. He hadn't seen much of the plan personally drafted by Hu Shutong, and although it was just the two of them now, it gave Liu Zhiying immense confidence. He also knew that some things were only seemingly rushed.

But this was no easy task for Hu Shutong. He not only had to meticulously plan how to enhance the added value of agricultural products, but he also needed to implement technological integration in a very short time. Before these specialty agricultural products reach the market, they must first enter the workshop for market promotion and brand packaging, thereby shaping brand connotation and establishing a brand demonstration base. This is applying an industrial mindset to agriculture.

With this plan, Tongxing can bring up the panoramic agricultural industry chain at the meeting, taking into account both transportation routes and industrial functions. If it still can't be changed, then Tongxing will be unable to continue.

Just as Hu and Liu were working closely together on their plan.

Just as the forests of Ganzhou were ablaze with color.

Just when the Danxia landforms were brighter and the autumn air was crisper.

An initiative that will profoundly change the world in the future has been put forward, and that is—

"Silk Road Economic Belt" and "21st Century Maritime Silk Road"!

……

I've loved cold chain logistics for twenty years.