Twenty years of cold chain

Dou Shaojie not only felt the pressure, but also a vague sense of fear. Tongxing Delivery had moved too fast; it only started seeking financing after New Year's Day, and in less than four months, by the time the brand was unveiled, the overall scale was already firmly established. Industry insiders now predict that, given the speed of micro-warehouse construction...

With the introduction of intelligent systems, Tongxing Delivery will be fully operational within two months at the latest.

However, previous predictions suggested that financing would not be smooth, and even if it was, the amount would not be too high. With constraints everywhere, everyone thought it would be at least a matter for next year.

More importantly, Tongxing Delivery's impact on Huanshi Fresh was devastating, and the consequences weren't singular. First,

In the Qingning area, whether it's Riri Fresh or Jiajia Fresh, these fresh food brands eager to make a breakthrough will all choose Tongxing Delivery as their first choice for outsourcing. Once they become active, they will undoubtedly be seizing the market share of Huanshi Fresh.

Secondly, it's important to know that Tongxing Delivery is also vying for the delivery market, which will inevitably put pressure on its competitors. This means that Huanshi Fresh's current "third-party logistics group" is facing many uncertainties.

Five years ago, the cold chain industry experienced explosive growth; five years later, the momentum remains strong, but there is a significant difference between the two. Policy support and industry awareness have brought about a surge in growth, but also a wave of consolidation.

This wave has never been so turbulent. Under comprehensive restructuring, a large number of cold storage facilities have been acquired and restructured, and even younger third-party logistics providers are not immune. Low-quality, homogeneous competitors will face a turning point in their fate. With the increasing consolidation of cold chain distribution...

Not too many years,

This market share will be dominated by major brands. It will follow the exact same development trajectory as conventional logistics, with vehicles bearing the uniform logos of certain delivery and special delivery companies appearing on the road almost effortlessly.

So for Dou Shaojie, this is a double loss and gain. What if Huanshi Fresh builds its own delivery brand?

This is almost impossible.

Huanshi Fresh is also a product of financing and a Sino-foreign joint venture. Its aim is to export high-end fresh produce, and the brand's mission is to make good products. Following the North American model, it spends a lot of money on packaging R&D, process segmentation, and Google advertising across various media.

If a delivery segment, which requires significant investment, were to be established, this would rise to the level of a conceptual issue, becoming a "disagreement on definition." Dou Shaojie was acutely aware that even if they followed the same path, Huan Shi would never be as agile as Tong Xing. He didn't know how strong the backlash would be if he brought it up, nor how many years it would take to discuss it in detail.

Furthermore, when Huan Shi builds its own delivery system, it will still be able to only look up to Tong Xing. When it starts competing with Tong Xing in the third-party logistics field, what exactly is Huan Shi?

Huan Shi Fresh is Dou Shaojie's masterpiece.

He didn't want to see a brand that was neither fish nor fowl.

In reality, everyone knows where the optimal path lies. Before long, the foreign side will say, "Why not use a better third party?" while the domestic side will deeply understand, "Don't mention taboo things." Emotionally speaking, the latter is also Dou Shaojie's resistance, because for him, one of the initial motivations for establishing Huan Shi Fresh was to counter the refrigeration exhibition.

The invisible pressure brought by these ideas made Dou Shaojie dare not think any further. "Chunrong's goods have to be handled by Tongxing" is probably the biggest irony in the Qingning cold chain industry in the past decade.

Standing by the window, he lit a cigarette without realizing it, gazing aimlessly at the city. For some reason, he felt as if he were seeing Tongxing's micro-warehouse. Just like that year, when he was in a luxury restaurant, looking out at Yuncheng Phase II from afar, as if he had everything under control.

"I observe this person, I observe this person..."

These four words, repeating endlessly, were like a bulging water bag punctured by a needle, unable to be contained any longer. Dou Shaojie slammed the cigarette butt to the ground and stomped on it a few times.

But he was ultimately a rational person. After calming down, everything around him told him that the problem stemmed from his initial refusal to face it. He constantly talked about "small private enterprise" and regarded "limited financial resources" as a constraint. When he got carried away at banquets, he even found pleasure in saying things like "how much wave can a moth's wings have?"

But looking at it today, a storm is brewing even without wind, and this storm is a grand scheme. Why is there no wind? Because it's not targeting anyone in particular; it's just its own triumphant stride, which makes it feel like it's sitting on pins and needles.

With this thought in mind, Dou Shaojie felt somewhat dejected, and what he was even more unwilling to admit was that his face was burning hot.

People like Dou Shaojie, who were troubled about their future, included Hou Huan.

After talking with Hu Shutong, Ming Da Pang never had the chance to speak directly with him again. Before meeting with Hu Shutong, he had already drawn up a grand vision for technology within Kunyu, taking on all the responsibilities and making the western plans increasingly vivid.

As things dragged on without progress, Kunyu's senior management began to express their dissatisfaction. Hou Huan had placed too much importance on the "Greater Western Business Unit," as if everything was geared towards serving that purpose. In the eyes of the senior management, however, Kunyu was focused on new businesses and competitiveness in the large field of cold chain building materials. The immediate priority was to consider the overall picture before thinking about other specific issues.

The financing scale that Tongxing Delivery ultimately achieved during this process was also beyond Hou Huan's expectations. Tongxing has emerged on the new stage, and the issue of funding has to be re-examined.

The matter could not wait any longer, so Hou Huan personally came to Qingyan to have a face-to-face talk with Hu Shutong.

However, what awaited him was Luan Pingxin.

Since the start of targeted patent research and development, Qingyan Refrigeration and Tongxing R&D Center have established a deep cooperation. As the technology comes from Tongxing, Luan Pingxin certainly has the right to speak on it.

Before meeting him, Hou Huan did a lot of research on Luan Pingxin, and what he learned made him quite uneasy. Leaving aside his academic background, this man possessed sophisticated pharmaceutical cold chain technology and held a senior professional title at a national-level engineering center, something he'd apparently accomplished in just over a year.

In terms of cold chain technology, this person has almost no blind spots, but she also has her own company, which means that she can't expect to gain any advantage in terms of technological value.

Upon first seeing this woman, the look in her eyes gave off a familiar aura; indeed, birds of a feather flock together.

Looking at the person in front of me, Luan Pingxin said, "Let's not talk about our alumni relationship at Mingda University, or about our mission to build a cold chain for the West. I only remember that you were in cahoots with Chunrong back then, making a big deal out of Yuncheng Phase II, and then immediately changing course when things didn't go smoothly."

Things that are far away can be left unmentioned, but things that are close at hand cannot be ignored. If you cause trouble for Shutong, then you can forget about having a good time.

That's right, Luan Pingxin came with emotions. It's always you who use your power to intimidate others, constantly talking about billions in investment, just to make Tongxing look bad. You always act like you have everything under control, filled with self-righteousness, treating suppliers like pushovers, used to being summoned at a moment's notice, and relying on your power to deliberately downplay the value you can't create.

Why should only you be allowed to do this?

Having arrived at Qingyan's home ground, yet harboring immense eagerness, their outward strength masked their inner weakness, a fact readily apparent.

Then it's our turn to shine!

……

I've loved cold chain logistics for twenty years.