Twenty years of cold chain

Two weeks later, the China Cold Chain Alliance was officially established.

Hu Shutong represented Tongxing as a council member at the inaugural meeting.

The establishment of the China Cold Chain Alliance has had a profound impact on the cold chain industry. Looking back, the China Cold Chain Alliance is the most important reason why people call 2010 the first year of the cold chain.

It integrates food production enterprises, primary processing enterprises of agricultural and sideline products, vehicle manufacturers, storage and transportation equipment enterprises, and warehousing and transportation enterprises to the greatest extent possible.

at the same time,

The complementary cooperation model and financing model are also being refined step by step. Most importantly, with the China Cold Chain Alliance platform, industry players have a reliable support system for their future business development.

The principles of the China Cold Chain Alliance are also clear: there is no cooperation based on compromise, but rather cooperation that encourages "cooperation for the sake of competition."

The industry is developing rapidly.

In a sense, this is the driving force that propels us forward; both growth and elimination are driving forces.

This process is not easy.

Countless people are working tirelessly. Years of offline advocacy for the "Cold Chain Road Trip" and the successive holding of cold chain summits in various regions are not only an urgent call for industry cooperation, but also a journey to change the mindset of business owners.

Besides the initial exploration of the cold chain industry, the difficulty of this path also lies in the fact that our country is vast and diverse, with oceans and land, and different climate zones, resulting in an extremely rich variety of cold chain products.

This is a significant milestone. Although the road ahead is still long, we now have the largest platform in the industry, and its influence is ever-present. Its macro-level impact on the entire industry is something everyone can look forward to.

Just as Hu Shutong was on his way back to Tongxing, he suddenly received a message.

Qingnian Province will launch the "Qing Vegetables to the South" project in the second half of the year. This is a major transportation project affecting the entire province, regardless of whether it is in the south or north of Qingnian, and it mainly targets the transportation of greenhouse vegetables in winter.

Winter greenhouse vegetable cultivation has been promoted in the province for more than four years.

Under a mature model

With production increasing year after year, the pressure on domestic sales is growing. Moreover, for many years, Qingning vegetables have relied heavily on exports, and relevant departments have introduced many policies to facilitate this.

However, winter vegetables suffer from excessive price fluctuations. Due to higher cultivation costs, farmers expect prices to be much higher than for summer vegetables. But small vendors in different regions have their own business strategies, and the purchase prices for vegetables fluctuate back and forth. Sometimes, the same vegetables can fetch up to twice the price in other provinces.

As a result, there is a competition among vegetable farmers. Some people start to hold back their produce in anticipation of higher prices, while others start harvesting small vegetables like melons and beans when they are only about 80% grown in order to grab the highest prices.

Today, the cold chain industrial park and related logistics companies in Qingning have reached a certain scale. Therefore, this shipment of vegetables to the south aims to encourage major companies to participate, purchase locally on a large scale, and transport them south on a large scale, thereby making Qingning vegetables a major brand.

Such a large-scale project is far beyond the capabilities of a dozen or so companies; it urgently requires the combined efforts of a large number of enterprises. However, the vision is promising.

In practice, there are many problems. You have to understand that when large enterprises fight, the impact is far more terrible than that of small vendors. If the relevant departments were to control the whole process, not to mention how much effort would it take for these numerous enterprises to go into various sub-sectors, their market acumen would also be inferior to those who have been immersed in this industry for many years.

Therefore, the best solution is clear: first, cultivate a leading entity to drive this major project, then implement a constraint mechanism on the leading entity to comprehensively promote the project, and then focus more on supervision.

After reading through the entire description of the project, Hu Shutong rubbed his temples wearily. He understood the situation perfectly. If Tongxing competed for the lead role, it would bring them fame but no profit, and they would also be subject to control. They would be nothing more than a captain wearing an armband, directing everyone to go their own way and not fight. If they didn't command well, they would be criticized, and every problem would be their fault.

Tongxing has built up a considerable reputation over the years, and it's time to further enhance its financial strength. With the opening of Phase II, Tongxing will experience unprecedented prosperity, with warehousing and processing volumes increasing several times over. Its partner companies are all financially strong, and in addition to its well-developed third-party logistics system, it benefits from the vast scheduling capacity of Yuncheng.

Undoubtedly, Tongxing's revenue is about to take a big leap forward. At this time, taking on such an energy-intensive project will probably leave everyone at Tongxing stunned.

In Qingning, the cold chain industry is booming with established players and burgeoning with new ones, leading to fierce competition. However, if initiatives are launched and all members work closely together, such coordination will become much easier.

Moreover, at this moment, Hu Shutong was extremely afraid of words like "engineering" and "project." Things he had been used to for so many years suddenly began to provoke his resistance.

He held his wedding during the Spring Festival, thinking that he could relax for a while after the wedding. Unexpectedly, the issue of financing came one after another, and he still had to make plans and find partners.

If it were just a single, continuous thread, it wouldn't be so bad. But Hu Shutong knew it had branched out in many directions, and there were still many unresolved issues. So when he received this news, he was particularly agitated.

Many past actions, such as the Longshan Summit and financing plans, were essentially laying the groundwork for the alliance's formation, prioritizing the aggregation effect before discussing the model. Now that the China Cold Chain Alliance has been officially established, it's like a settled matter, a watershed moment for many. The future is another matter, but at least it provides a satisfactory conclusion to the past.

Now all he wants is to stay in Tongxing's space every day, to be able to listen to Tongxing's schedule reports on-site, instead of opening his phone every day and seeing one cold checkmark after another.

He didn't know when it started, but these things had all become luxuries. With this thought in mind, he made a firm decision. No matter what kind of vegetable transported to the south or fruit transported to the north, Tongxing would never take the lead.

Unfortunately, what followed made people understand more profoundly what it means to be—

The tree may wish to be still, but the wind will not cease!

……

I've loved cold chain logistics for twenty years.