hollywood draw
216 - Exaggerated Box Office, Warner Strikes Back!
Saturday is a day off, and it is also the day when young people choose to go to the cinema after a busy week of work.
The night slowly enveloped the hustle and bustle of the city. Compared to the greater Los Angeles, which was more impetuous after dark, the windy city of Chicago is much more calm.
At this time, in a villa outside Chicago, Roger Albert sat in the living room with his agent, who had just arrived here.
"Warner Bros. made $250,000 in his studio account at noon today. What they mean is that I hope you, the leader of the film criticism industry, can better guide the public to watch good videos!"
After the two sat down, the agent Jon Hubble spoke. He knew better than anyone else about his client. Although he always praised art, he had a lot of contact with major film companies.
This quotation of $250,000 can definitely touch the hearts of your customers, not to mention that this is the second "guidance fund" received by Warner Bros.
Although Roger Albert was really moved when he heard this number, he still asked in surprise. "I have already written a review of "The Joker Returns" in the column this morning. It is impossible for Warner Brothers not to notice it, right?"
"No, Roger."
The agent organized the language and continued: "Warner Brothers thinks this level is not enough. They hope that you, the weather vane that guides movie fans to watch movies, can publish a better and detailed long film review in tomorrow's column, so that more fans can go to the theater to experience the artistry of this film."
This kind of thing is also common. At least in the circle of film critics, Roger Albert is definitely the one with the most influence. So some production companies will conduct secondary public relations, but this situation will only happen in films that perform well.
"The box office of "The Joker Returns" broke out on the first day, and Warner Bros. is willing to invest more!" Roger Albert said softly, of course he understood these things.
"Replying to Warner Bros., film reviews play an important guiding role in the entire film industry. It is the work that film critics should do. Works like "The Joker Returns to the Soul" that analyzes children's growth in detail need to be seen by more fans!"
Although the Pulitzer Prize winner said it very well, the agent Jon Hubble still understood what he meant, which means he would do well in this matter. A fully recommended film review will appear in the Chicago Sun column.
Jon Hubble knew that no matter how nice the customer said, the US dollar that was impressed him was still the money that was paid. This is the reality. There is no difference between Roger Albert and ordinary film critics. They both live by lying on the film company to suck blood.
"There is another offer, also from Warner Bros.!"
When the agent saw that he agreed, he began to say the second thing he had come over. "Warner Brothers, I hope you stop the praise of "Shawshank Redemption". If you can evaluate the film sharper, another "guidance fund" will be transferred to the studio account on Monday."
Roger Albert didn't even think about this matter and directly refused the agent. "No, the public relations in Columbia are very strong, so please refuse Warner Brothers."
The agent understood that Warner Bros. was just trying it out. No matter how shameless these critics were, the most basic "professional ethics" were still reserved. As long as this kind of thing was opened once, it would affect all subsequent income.
He just tried to say that if he could succeed, he would get an extra commission, and it wouldn't matter if he didn't succeed.
Since the film "Shawshank Redemption" has been well received since its two trials, the film has not yet been released. Almost all the critics and media have sang praises to this film.
All the media can maintain high ratings for the film, and the professional reputation of the film has also risen. It can be seen that Sony Colombia's publicity and distribution funds must have been invested here.
"Okay, then that's it. I'll go back and communicate with Warner Bros. first." Agent Jon Hubble nodded and left the suburban mansion. This big house, including the luxurious decorations in the house, all came from those columns of film reviews.
After the agent left, Roger Albert recalled the content of the movie and returned to the study and took out a pen. It took not long, and a long review appeared on the paper. At the end, he habitually drew a thumb.
While it was not too late, he sent this review worth a thousand gold to the Chicago Sun, which will also appear in the latest newspaper tomorrow morning.
As the most well-known film critic, Roger Albert has absolutely no bad knowledge and is definitely the top one in his analysis of the film, otherwise he would not have made few mistakes in decades.
Just from the memories he had just written the film review, he compared the two videos in his mind.
Although "The Joker Returns" maintains Wayne Greenberg's special style as always, the horror elements mixed in it are all exquisitely arranged absolute selling points. From this point of view alone, the market acceptance of the film will not be low.
"The Shawshank Redemption" is indeed a good movie. Anyone who has watched it must admit that it can be accepted by the market is another matter.
"If nothing unexpected happens next week, "Shawshank Redemption" will be in big trouble..."
Roger Albert understood that even if he was in an absolute dominant position, Warner Bros. would not let his competitors be released safely. It can be seen from the quotes brought by the agent today that Warner Bros. has already begun to take action in advance.
When the first ray of sunshine in Los Angeles came out, after only a short day, the major newspapers and media suddenly changed their minds. Not only did the reports on "The Joker's Return" have two voices, but more complicated news also appeared in major newspapers.
First of all, the most common ones are the box office reports about "The Joker's Return", and there is also a small number of gossip tabloids who repeatedly hyped up the poisoning incidents of Canadian crews and analyzed the harm to child actors rationally. Some tabloids simply wrote various dramas about how the crew squeezed underage.
Needless to say, the report by Sony Columbia's TV station CBS yesterday still has some impact.
"The new film directed by Wayne Greenberg, "The Joker Returns" was launched in the theater market this Friday. After winning $5.9 million in advance on Thursday, it earned more than $20 million in one fell swoop on Friday, and the box office on the first day was scrambled to 26.32 million.
Yesterday, the second day of the film's release, the box office figures rose all the way, and once again earned $26.98 million. This week, the North American market ushered in a new high due to the box office explosion of "The Joker's Return". The second place is Sylvester Stallone's "The Bombs Expert". The film has also maintained considerable competitiveness for three weeks after its release..."
In front of the newsstand, Paul Knight put down the Daily Entertainment newspaper in his hand and frowned deeply.
He originally wanted to see how much response his actions could cause, but he didn't expect to see bad news at first sight.
He was really helpless about the operation of smearing the crew of "The Joker's Return" on CBS. When he heard that the box office on the first day was more than 26 million, it would definitely not work without doing anything, even if it could play a little role and affect some people's movie choices.
Moreover, this kind of mutual smear is definitely within the Hollywood competition rules and will not touch the bottom line. Any movie will almost receive this treatment when it is released.
But before he could go to see more news, a car stopped in front of the newsstand at the company's door. Nikki Marvin hurriedly ran out of the car and said with an ugly face:
"Paul, I just got the news. Just around four in the morning, Morgan Freeman was taken away by the Los Angeles Police Department!"
“fxxk!”
Without caring about the newspaper in his hand, Paul Knight threw a piece of Franklin to his boss, picked up a pile of newspapers and turned around and walked towards the company gate.
As he walked, he asked, "What the hell is going on? With Morgan's reputation, how could the police take him away in the early morning unless he goes to sell his own business?"
This hit Paul Knight's key point. The crew of "Shawshank Redemption" is about to start a large-scale publicity campaign, and various TV programs have been made in advance. The interviews between newspapers and magazines have now become a waste, let alone the roadshows across the United States after the release of the film.
Morgan Freeman, who originally wanted to take the opportunity to clean up, went directly to the police station, but now the starring actor was missing, which completely disrupted all the rhythm of the film.
"Morgan Freeman's granddaughter suddenly reported the case and provided clear and complete evidence to the police. The lawyer who had been biting several girls before suddenly put pressure on the judicial department together..."
Upon hearing this bad news, Paul Knight suddenly felt powerless. Warner Brothers' reactions were too much, right? This circle has never been popular with no way out, and he beat people to death with just one stick.
Then things were obviously just beginning. I just returned to the office. Before the two of them started discussing solutions, the secretary quickly walked in and turned on the TV in the office.
In the channel, a reporter was interviewing Morgan Freeman's granddaughter and wife at the doorstep of his home. After the scandal subsided for several months, it once again broadcast live to North America.
With his eyes fixed on the TV screen, Paul Knight's voice sounded. "Our lawyer team doesn't have to go to the police station to bail him. Damn, that shit satellite news broadcast car actually drove directly to the doorstep. Morgan Freeman is finished!"
With a "click", the secretary switched the channel and saw that the ABC channel, one of the four major TV networks, was also broadcasting this program.
"Shit!"
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