hollywood draw

As the secretary carefully changed the channel, two or three national TV stations were reporting on this Hollywood "ethical" scandal.

The three people present all understood in their hearts that for a period of time, there must have been various media hype, various follow-up reports and big discussions. Whether Morgan Freeman can be bailed now is not very meaningful.

The most important thing now is to get the public relations department to move quickly and carry out full-time public relations activities on the upcoming negative information to reduce the impact of this scandal on the film.

Nikki Marvin turned off the TV and asked in confusion after the secretary went out: "Why are there other TV stations joining in the fun? Even Disney wants to come and step on it!"

Paul Knight shrugged and waved his hand to explain. "The major companies in Hollywood have always cooperated and competed with each other. When there is a chance to step on others, it will not cost too much anyway, and no one will miss this opportunity."

"As for Disney to get involved, there should be other reasons." He recalled for a while, and then continued with greater certainty: "It's Miramax's "Pulp Novel"! This movie will be released later, and this should be the main purpose of Disney to get involved."

Although the two films are three weeks apart in terms of schedule, Disney can definitely do it by taking this opportunity to pour dirty water on "Shawshank's Redemption".

Many things do not require evidence at all. Just look at the consequences of this matter. Whoever is most beneficial to the most will be the participants.

Paul Knight glanced at the time and reminded: "The crew will keep a low profile first. Go back and warn them not to disclose any problems with Morgan Freeman, nor do you express your opinions on them."

I will go to the meeting first and let the public relations department start making a plan as soon as possible. Now it is just a simple actor problem. The greater public opinion pressure will soon be transferred to the film. Since Warner Bros. chooses to take action at this time, he will definitely not let us go so easily."

Nikki Marvin nodded. Now she and the crew can do not do much, so they can only passively wait for Colombia's actions.

Then she always knew that although it was one of the six giants, Sony Colombia seemed to be suffering forever. In many things, Colombia in the book was like an outsider.

Now all her hopes are placed on the reputation of "The Shawshank Redemption". Whether it is professional reputation, media reputation and movie fans' reputation after the preview, they are all one-sided praise. This may be the only advantage that can be relied upon after the film is released.

Sony Columbia is in a turmoil, and the film "Shawshank Redemption" is also being discussed at the headquarters of Emperor Entertainment in Knoxville, Tennessee.

Originally, after Jeff Robinoff's call, the company had agreed to increase the screening scale of "The Joker's Return" on Monday. As the box office of this film rose, it showed an explosion trend, which gave theater companies more reasons.

Now that the film "Shawshank Redemption" has not been released, it has suddenly encountered such a scandal. The theater companies are already meeting to discuss whether the scale of the film should be reduced and more screens are given to "The Joker" which exploded at the box office.

"According to this trend, "Shawshank Redemption" will definitely be affected. More ordinary movie fans will definitely not choose to watch a film starring an unethical actor!"

In the conference room of the office building of the Imperial Cinema headquarters, several executives listened to the speech of operations manager Cohen Campbell. They all knew the specific news. What they were hesitating about is the allocation of theaters.

A director said, "But the reputation of "Shawshank Redemption" is indeed..."

"A good reputation may not necessarily be transformed into a high box office. Everything will be clear after the screening." Cohen Campbell remembered the analysis of the company's film-watching experts and directly interrupted the other party's words.

After he finished speaking, he opened the file bag he brought, and gave the information he had organized, and asked his secretary to distribute it to the executives at the conference table one by one.

As they all turned their attention to the information, he continued: "This is a data report feedback from the company's film watching team and the employed survey team. Whether it is our own film watching experts or the survey company's questionnaire for ordinary movie fans, it proves that "The Joker Returns" is an A-level commercial film!

Yes, you heard it right, it’s not a horror film or a genre film, but an A-level commercial film! Before it was released, we underestimated the box office potential of this film. After the box office analysis of the survey company over the past two days, the final box office destination of this film will not be less than $200 million."

Various data analysis on the data, suggestions given by more than 30 film viewing experts, detailed data obtained by the survey company, and the explanation from the operation manager have forced several executives to pay attention to it.

Michael Hopkins of the Imperial Cinema frowned and watched the report carefully before speaking: "Cohen, I know you are very optimistic about this video, but the good reputation of "Shawshank Redemption" must not be ignored."

His words won the approval of many people, and everyone nodded involuntarily. If it weren't for the good reputation of various media, with the current messy things, the opening of this film's theater chain would have been much smaller.

"But don't forget that "The Joker Returns" has a good reputation. Whether it is the reputation of the fan group or the professional reputation of the film critics, it is far more than the category of horror films!"

Cohen Campbell is the only one among the executives who participated in the preview, so he believes in his judgment very much. The box office in the past two days has made him firmly believe that the market potential of this film is not only like this now.

"I personally think that the opening theater chain of "Shawshank Redemption" should be squeezed, and more theaters will be given to "The Joker's Return" starting Monday, and the subordinate theaters will be asked to increase the screening ratio. According to my analysis, the box office potential of this film is far from being released!"

After saying that, he looked directly at the location of CEO, and the only one who could make a decision in the end was the head of the Imperial Cinema.

These remarks also caused discussion, and several executives basically agreed with his point of view. None of the reasons were in the survey data and were convincing with the box office figures.

An executive who is also an operation department suddenly said: "I suggest leaving some room for adjustment. After all, the professional reputation of "Shawshank Redemption" is close to full marks, so no one knows whether it will explode. Moreover, Ms. Shirley Lansing of Paramount also called me, hoping to maintain the scale of "Forrest Gump" screening."

This is indeed true. Even if you want to increase the number of theaters in "The Joker's Return", you must leave room to avoid any uncontrollable situations.

"I have some ideas, maybe I can give you some references."

Sitting in the corner of the conference room, senior film watching expert who rarely participates in operational issues, Alexander Odyssey said with a frown.

Everyone trusted his eyes very much for this expert who had been in the company for more than 20 years, and his sudden speech also attracted everyone's attention.

"The Shawshank Redemption" is a good movie, but in my opinion, the chances of this movie being a hit at the box office are not high!" Regardless of the surprised expressions of people around him, Alexander Odyssey analyzed carefully:

"First of all, it's a prison-themed work! And when watching this video, it always gives people a weird feeling, as if this kind of film shouldn't appear in the cinema. The most suitable place is Pepsika. Yes, it's a videotape rental company."

After expressing his opinion, the chief film viewing expert of the Imperial Cinema closed his mouth tightly. He didn't understand the operational issues and only gave his views on the video.

"That's it." ceo Michael Hopkins knocked on the table and said the final plan. "The number of screens of Forrest Gump and "The Art of the Bomb Expert" should be kept as much as possible, and the number of screens of "Shawshank Redemption" was reduced by 15% and the theater was opened. On Monday, we will directly give "The Joker's Return" to the next weekend. This arrangement will be maintained until the next weekend, and we will adjust it according to the box office situation!"

This is the most in line with everyone's opinions. It has flexible terms with Sony Colombia's screening contract. After a 15% reduction, there will be no breach of contract.

Even if "Shawshank Redemption" does explode next week's box office, they have more room to adjust.

After the meeting at Imperial Cinema, CYO Michael Hopkins called Warner Bros. as soon as possible and asked them to mail and ship more copies of the movie as soon as possible.

Not only this North American No. 1 theater company, but almost AMC and American artist chain theater chains have reduced the number of theaters left for "The Shawshank Redemption" to varying degrees, and temporarily added to "The Joker's Return".

The first goal of theater companies is always the box office number of the film. The higher the number, the greater the traffic in the theater.

However, their profit points are far more than that little box office share. The first profit points of the theater have always been the sales of goods brought by traffic. People in the circle know that the profits of popcorn and Coke are terrible.

The same news not only informed Warner Bros. distribution department in time, but also Sony Columbia distribution department. The distribution director who had just finished a one-day meeting broke the ashtray again when he returned to the office.

Before all of Warner Brothers' combination punches were finished, Paul Knight once again felt the urge to resign.

However, what you should face is still facing. Since Kaihua Cinema has reduced to more than 2,500, the result cannot be changed, so I can only look forward to the release of the film.

If the box office can surpass the next week's "The Joker's Return" and win the weekend championship, it is not impossible to expand the screening.