hollywood draw

“I have a marketing plan.”

Wayne narrowed his eyes lightly, covering up his memories. However, he nodded to Thomas Mendes, indicating that he did not intend to interfere in the other party's job on purpose.

"I don't know much about the competition in the scale of movie screenings. Even Jimmy thinks more than me, so I don't worry about these things about how to fight each other."

Thomas Mendes understood that he was worried about his own thoughts. After all, both sides could be said to be during the honeymoon period. He picked up the coffee on the table, smiled, and said: "It's okay, Wayne, if you have any ideas, you can tell me directly. Even if the plan is not mature, the PR department can try it."

"Okay, then I'll just say it."

After taking out a cigarette box, he began to recall while saying, "In my understanding, if a movie with quality passes the box office, it will definitely be inseparable from large-scale publicity and marketing.

This is like a special product. Promotion and marketing is to advertise products, so that more potential consumers can understand the product and be familiar with the functions and functions of the product."

His words suddenly aroused the interest of Thomas Mendes. Yes, movies can be said to be a commodity. Unfortunately, there are very few directors who can see through this matter, and more than 90% of the directors are holding on to those damn arts and not letting go.

But they never thought that if a movie cannot generate any profit, how could someone invest? Or, if a movie director shoots a movie that cannot bring profits to the production company, how could someone ask him to make a movie?

From this point alone, the distribution manager understood some of Wayne's secrets to success. The director was so clear-headed that countless people were praising his artistic ability in making movies, but he always wanted to create profits.

So no matter how artistic the content of the young director is, how full of personal style the production method is, the dark story core, analyzing countless social problems and distorted human nature, in his eyes, movies are always a commodity.

Only by finding ways to make more people accept the purchase of this product can we talk about art, thought or other things.

Wayne pulled the ashtray in front of him, tapped his fingers on the burning cigarette, and continued, "I don't know much about marketing promotion, but I have a summary since the big sale of "The Joker" and "Jurassic Park".

That is, if you want to get more box office, or let more people buy this product, you must be able to attract hot spots in society. Whether it is a good hot spot or a bad one, there will always be more people entering the theater for reasons such as following the trend, curiosity, etc..”

His words were said directly, and the few people in the office nodded. To put it bluntly, it was just an act of trying to create topics, create hot topics, and attracting public attention.

Those who went to watch "Jurassic Park" were definitely not the male and female protagonists, nor the storyline. The reason why their whole family went to the cinema was that they only saw the lifelike dinosaur.

So at that time, an archaeological trend began to roar in North America. The whole society, whether it was children in elementary schools or adults in society, was constantly discussing the topic of dinosaurs. This was a complete social hot event.

Not to mention "The Joker", it was a promotional and promotion arranged by Thomas Mendes. The special incitement of this film, except for the small group of rich people, makes all the contradictory social classes go to watch the movie wildly and cause big discussions after watching the movie.

"But, Wayne." Jimmy asked curiously as he watched his client sucking mist, "What do you mean is that "The Joker Returns" also triggers social hot topics? But this is just a pure horror film. Even if you want to use the educational issues in the film to make a fuss, it is not realistic, right?"

"No."

Smiling and shook his head, Wayne suddenly put away his smile and said seriously: "A horror movie, the biggest selling point of this product is horror and scary, is that right?

I was wondering if there is a possibility that if someone was scared to death because of watching horror movies! Will this attract more people's attention? If it is creating a trend that the film will be banned from being scared to death, will more people become curious and then while the film is still in the theater, hurry up and find out?"

Speaking of this, Thomas Mendes understood how to operate it. He couldn't help but slowly improve the plan in his mind. This can be said to be a very feasible marketing plan.

"Wayne, don't worry about the rest, leave it to the public relations department and the company's media." The distribution manager pursed his lips and said: "The people who are about to die, the subsequent media and public opinion guidance, and creating tensions are not a problem for us.

As long as the plan can be implemented smoothly, it will definitely cost millions of dollars to achieve marketing results of tens of millions of dollars. These things are not difficult to operate."

To put it bluntly, this is still the same as online virus marketing, but it is just a simplified version, and the Internet circulation channel has been replaced by various media channels.

Essentially, just like "Blair the Witch", it "scam" more popular movie fans into the cinema.

But some places are different. The reason why "Blair the Witch" is drooled is because it is exposed as soon as it enters the theater. Everyone who has watched it will have anger that is deceived by the director of the film.

"The Joker Returns to the Soul" is different, because it is essentially a high-quality horror film. As long as the plan is implemented without stupid accidents, no one will doubt the authenticity at all.

"Okay, then I'll leave the follow-up questions to you." Wayne nodded with confidence. For big capital like Warner Brothers, the bottom line thing is impossible.

In order to cause greater response, they may even do more excessively, but that is not what they should worry about.

Seeing that the two of them had finished discussing, Jeff Robinoff asked with concern: "How is the preparations for "Batman"? If you have any questions, you can communicate with me at any time. This project is the highest investment film in Warner Bros. in recent years, and there must be no problems."

"The preparations went smoothly. Tim Burton is a good producer. Now he is watching whether it is prop production, communication effects, actor training, etc."

Speaking of this, Wayne paused and remembered the bad experiences he had last shot in New York. "The main shooting location was still in New York. After all, the advantages there are too great, and full-scale shooting is not realistic. In addition, he will also go to Hong Kong to shoot some shots, which is more convenient for Asian actors there."

Jeff Robinoff nodded with satisfaction. "You can discuss these with Tim Burton, but after the shooting starts, you have to give me an approximate time to complete the production as soon as possible. The investment in this project is too high, and you must start publicity as soon as possible."

In fact, Wayne didn't say all of his words. In his opinion, if communication with New York is not smooth, or there are other restrictions on shooting, he will immediately give up this plan and will never waste time in New York.

With the production funds he owns, the staff costs and prop costs will not be too much. He will immediately tighten his belt, try to shoot the whole green screen, and synthesize all the pictures through the post-production.

This idea is absolutely crazy. Although there are hundreds of millions of dollars in production funds, even if you tighten your belt and make careful calculations, you will likely be overspent in the end. Otherwise, Wayne would not pursue awards and would have eaten the first crab for the sake of filming convenience.

"Okay, that's it today. If you have any questions, please feel free to contact me."

After talking about the main business, Wayne shook hands with several executives and walked out of Warner Building with his assistant and agent.

Compared to Fridays on weekdays, there were bustling crowds of viewers in the theaters at the beginning of Saturday morning. Most of them came to watch because they saw Warner Bros. promotional advertisements.

‘After "The Joker", director Wayne Greenberg has another heavy work!’

‘Adapted from Stephen King’s best-selling book in the United States in 1986, classic stories are on the screen!’

Such a simple advertising slogan, coupled with a simple movie poster, can be seen everywhere in Los Angeles' outdoor billboards. This is not an individual phenomenon, almost all major cities in North America are in the same situation.

There are many conventional promotional methods like this. Since the film was released yesterday, various promotional soft articles appeared in the entertainment sections of major newspapers and film-related magazine media, as well as movie-related recommendations from major film critics.

Although the TV stations under Warner Bros. are incomparable to the four major North American TV networks, the 30-second trailer for "The Joker's Return" is followed by the high-rated daily news reports.

After Saturday, the first day of the movie's box office also gave Warner Bros. Even professional TV stations such as HBO and TNT began to have movie-related information.

Both Wayne and Warner Brothers knew in their hearts that no matter how different the content of this film was, it was a genre film after all, so all the means that could be used must be used to drive fans into the theater as quickly as possible.

At least in the first three to four weeks of the film's screening, all potential box offices will be quickly absorbed. The uncertainty of such horror films is too great. As long as the box office dips, the theater alliance will inevitably reduce the scale of the screening on a large scale.

It is basically impossible to keep this film in the theater like "Forrest Gump".

Even Wayne's goal is very clear. The first purpose of making this simple and easy-to-make movie is to make money, and then to maintain his image of continuous success, enhance his position in Warner Bros., and have the absolute right to speak for big productions and big investments in the future.