Get full strength at the beginning, overpowering Cristiano Ronaldo and Messi

Lin Rui had dinner in the restaurant and returned to the dormitory, ready to take a rest before continuing the morning training.

At this moment, his cell phone rang.

I picked up the phone and saw it was Mendez calling.

After pressing the answer button, Mendes’ excited voice rang from the phone.

“Forest! Did you read this morning’s newspaper? You are famous, you are famous! Ha ha! I’m so happy!”

Mendes’ voice revealed his inner excitement.

This made Lin Rui a little baffled.

“Jorge, what happened? Makes you so happy?”

“Didn’t you read the newspaper? Oh, then I suggest you read today’s sports newspaper quickly. You take a look first, I’ll call back in ten minutes.”

Mendes said and hung up the phone directly.

Listening to the beeping busy tone on the phone, Lin Rui was confused.

But since the other party asked him to read the newspaper, it must be that there was something about him in the newspaper.

So He left the dormitory and picked up a copy of”Marca” from the newspaper rack in the lobby on the first floor. After living in Madrid for such a long time, and before coming to Spain, he also learned Spanish, so he read There was nothing wrong with the Spanish newspapers.

After he read the reports about himself in the newspapers, he immediately understood why Mendes was so excited.

The newspapers made him look a little weird, and even he himself I couldn’t help but blush when I saw it.

But it is this kind of praise that will definitely make his name known to the public in a short period of time.

In other words, he only played half of the La Liga game and became popular all of a sudden.

This Lin Rui didn’t know whether to cry or laugh.

At this time, Mendes called again.

“Lin, have you read the newspaper? how do you feel?”

“I feel that what the newspaper said is a bit exaggerated. I still have many shortcomings. I was able to score three goals in yesterday’s game. The main reason was that the opponent was not familiar with me, and there was some luck involved. Now that the newspaper has reported this, I don’t know if this will have any impact on me in the future.”

Lin Rui is still very calm.

“Lin, I’m glad you think so. It shows that you are not carried away by these false reputations. This is a necessary condition for a player to be successful. But I think this time is a very good thing for you. If we operate it properly, your reputation will rise quickly, and your worth will also rise accordingly.”

“Originally, in my plan, it would be great if you could use one season’s performance to achieve this effect, but I didn’t expect that you might be able to achieve it in just one game. This has to be said to be something worthy of our celebration.”

The more Mendes talked, the more excited he became. He seemed to have seen a lot of money running towards his arms.

When he saw the newspaper about Lin Rui this morning, he was so excited that he started planning in his mind. He had some plans.

He really didn’t expect that Lin Rui’s performance was countless times better than the best result he expected.

He felt that he really found a treasure.

“Jorge, what are your plans?”

Lin Rui was very curious.

“To put it bluntly, it means packaging you, giving you a lovable personality, and then using various media to build momentum to continuously strengthen your personality and win the trust of fans. In the end, you will become a symbolic representative in the hearts of fans. In the future, whenever others mention you, they will be able to think of your characteristics.”

“Forehead……”Lin Rui was confused when he heard this. He was really not good at these business matters.

“Let’s give an example.”Mendes sensed Lin Rui’s confusion and decided to give an example.

“For example, what comes to mind when you think of Messi? Is it because he is low-key and reserved, has superb football skills and values his family?”

“What about Ronaldo? Do you have a flamboyant personality, are diligent and self-disciplined?”

“There are other famous stars, such as Ronaldo’s alienness, Batty’s loyalty and iron-bloodedness, Baggio’s elegance, Beckham’s handsomeness and free kicks, Ronaldinho’s agility, Drogba’s three stripes, uh… …Forget it, let’s forget about him”

“In short, all these stars have their own personalities. Of course, their personalities must be based on their characteristics. But if the media did not spare no effort to reinforce these characteristics in your ears every day, would you remember them?”

“And what I want to do for you now is this kind of thing.”

After listening to Mendes’ plan, Lin Rui finally understood what the other party wanted to express.

To put it bluntly, he wanted to package himself into a player with distinctive characteristics and establish a personality for himself.

This may be more conducive to the promotion of players.

For Lin Rui doesn’t care too much about this operation.

“Jorge, I think a professional player should focus on his performance on the field and let his strength speak for himself. As for those off-field methods, that’s pretty much it. After all, without strength, everything is in vain.”

After hearing what Lin Rui said, Mendes had a different opinion.

“Lin, I think you need to change this idea. Of course, I am not saying that strength is not important. Of course strength is important. It is the basis of everything. However, strength alone is not enough without good publicity and marketing.”

“For example, in the 2010 Ballon d’Or selection, why did Sneijder, who won the Serie A championship, the Champions League championship, and the World Cup runner-up, eventually lose to Messi, who only won the La Liga championship?”

“It’s not because Messi’s personal influence is greater than Sneijder’s”

“When performance is similar or even worse, personal influence can make up for these gaps.”

“And this is why I am willing to spend my energy to create personal influence for you. You can’t just focus on training and competition, you also have to think about how to maximize your fame.”

“You have to remember that professional football is a business. Players certainly need the support of strength, but strength alone is not enough. It must be combined with some off-field operations such as commercial promotion, personal IP creation, etc.”

“Only in this way can you become a true top star.”

Mendes talked eloquently and explained some of his ideas to Lin Rui.

This inspired Lin Rui a lot.

He used to feel that in competitive sports, strength is basically everything, and everything else can only be the icing on the cake. Function.

Now after Mendes mentioned it, he can easily understand it.

Strength is important, but packaging and publicity are not dispensable.

Those familiar stars are more important than those ordinary players. , their strength may be higher, but there is no absolute gap.

When it comes to personal strength, it is really difficult for a star to defeat more than two ordinary players in a one-on-one attack.

But when it comes to In terms of personal influence and the most realistic income, the gap between a superstar and an ordinary player is not a gap of one or two, it is a gap of ten or a hundred times.

And the reason why there is such an exaggerated gap is actually off the court. Factors affected.

Thinking of this, Lin Rui no longer resisted Mendes’ promotion plan.

However, he still gave a reminder

“Okay, I basically agree with your plan, but there is a prerequisite for this, which is that it cannot affect my normal training and competition.”

“OK! no problem! I won’t do that kind of thing.”Mendez assured.