Game Development: Starting with Recreating the Anime Game Style

Chapter 435 Joint Signature Letter

However, Li Suhao's suggestion was not entirely unfounded.

A sufficiently influential spokesperson is like a flag, just like BYD's choice of Masami Nagasawa as its spokesperson. A local spokesperson is itself a form of communication for the company.

However, this multiple-choice question is really difficult.

Choosing Yui Aragaki is a safe bet, aligning with the sense of "companionship" and "healing" that Starry Night Games offers to most players.

Choosing Satomi Ishihara would be more groundbreaking, allowing Starry Sky's brand image to reach a wider audience.

"Fine, since we can't choose, we'll take them all."

Chu Chen smiled and then gave his approval.

The first thing is that the online meeting can be scheduled for tonight. This can't be delayed any longer, since the end of the month is just around the corner.

He also wanted to see what state the "Touhou Gensokyo" demo, which Ishii Akira had worked overtime to create, was in, whether it was usable, and whether it was even usable.

Then we'll decide whether or not to reveal Touhou Gensokyo as a mystery game.

Secondly, regarding the spokesperson issue, if their respective agencies don't object, we might as well have both.

In Japan today, besides being incredibly popular, Starry Night also exudes an air of nouveau riche.

This is actually quite normal. After all, it's a foreign country. There are fans who support Xingchen, and naturally there are people who don't like Xingchen. Among them, there are those who complain that Xingchen is like a nouveau riche.

In this situation, the more timid and hesitant you are, the worse things will get.

Why not be open and show your "domineering" side? As long as Xingchen can maintain this "domineering" persona, it will actually be a good thing.

Just as Chu Chen was making his approval, there was a knock on his office door.

"Please come in."

Chu Chen didn't even look up; his gaze remained fixed on the photo of Satomi Ishihara on the computer screen.

"What are you looking at?"

The person who pushed open the door was Su Qing, who is also the head of Xingchen Copywriting Studio.

Starry Sky Copywriting Studio.

This is a new studio established in March of this year. Judging from the name, you might think it's a copywriting studio, but in reality, it's more like an "editorial department" for online novels.

They do write copy, but their primary job is "reviewing" and "outputting framework copy."

Let's start with the review process.

Xingchen Copywriting Studio not only reviews copywriting from its own studios, but also from its "core" alliance studios.

In other words, StarCraft also reviews the initial drafts of the scripts for studios that have received significant investment, such as those behind games like Arknights and Azur Lane.

This kind of review is somewhat similar to the editorial department of online novels; it's not about setting an upper limit for review, but rather a lower limit.

In other words, you should avoid making silly mistakes.

We may occasionally offer some plot suggestions, but whether or not they are adopted is up to the other party; the copywriting studio will not interfere too much with the creative process.

Besides reviewing submissions, another role of copywriting studios is to "output framework copy."

This brings us to how the current copywriting for Starry Night Games came about.

One approach is from top to bottom.

Taking "Final Front" as an example, the basic process is that Chu Chen writes the "big framework", such as the core of this big version being swimsuits, what the main enemies are like, and what the outcome is.

It might be a few hundred to a thousand words. Then this general framework will be given to the copywriting studio, which will expand on the details and then hand it over to the studio's copywriters to write the details.

If Chu Chen doesn't write the copy, the process becomes a bottom-up process.

For example, "Floating Dreams and Long Songs"

The copywriting production logic for this game is as follows: the copywriters from the "Floating Dreams and Long Songs" studio write a framework, then the Starry Sky Copywriting Studio reviews and modifies it, and then Chu Chen takes a look at it. If there are no problems, the copywriting will be written according to this framework.

in short.

You can think of Su Qing's studio as a "safety net" for the overall copywriting of Star Alliance.

Or rather, it's an external copywriting processor for Chu Chen. After all, with the increasing number of Starry Sky Game Alliance members, Chu Chen can't possibly be processing copywriting 24 hours a day.

At this point, Su Qing, who has been with Chu Chen since the "Final Battlefront" era, can handle many problems for Chu Chen.

So when Chu Chen saw Su Qing, he felt very relaxed.

Su Qing wore a relatively simple white dress today, with a simple hair tie to tie her hair into a single ponytail. Perhaps because she had been indoors for a long time, the girl's skin was particularly fair, and the single ponytail made her skin look even fairer.

The exposed fair neck made this feeling even more pronounced.

"There's something I want to discuss with you."

Su Qing and Song Yueying are both "veterans" of the company, and when they are with Chu Chen, they don't have the "trembling with fear" feeling that new employees usually have.

Chu Chen naturally didn't think anything of it.

After replying with "What's up?", I casually closed the email from Hoshino Japan.

"It's a new copywriter from the Arknights studio. She organized an internal petition against real-name registration within the Star Alliance. I'm a bit unsure how to handle this."

"A joint signature letter? Let me see."

Chu Chen was also a little surprised, and even a little curious. After all, he, this "country bumpkin," had only been running the company for less than two years, and he had never encountered employees writing a joint letter before.

The letter's content was actually quite simple, summarized in one sentence: it opposed Starry Night Games' requirement for real-name registration for copywriting, as well as the performance evaluation system that linked copywriting scores and performance to year-end bonuses.

"That's interesting. How many people signed this?"

Chu Chen looked at the letter and almost laughed.

This real-name registration system for copywriting is a new copywriting management scheme that Chu Chen plans to implement this month after communicating with several studios some time ago.

The reason for this real-name registration system for copywriting is...

The main purpose is to raise the bar for copywriting.

After all, relying solely on Su Qing might be enough to get by in the current anime and manga community, but it would be difficult to climb to the next level.

Therefore, while ensuring the minimum standard, Chu Chen was also thinking about how to raise the maximum standard.

At this point, we have to mention the copywriting selection system of "FGO". This copywriting selection system essentially includes the element of real-name registration for copywriting.

From last October to this year's anniversary celebration, FGO has undergone five major version updates in a year, with each major update's text containing an astonishing 300,000 words.

The reason for this number is partly because the studio needs to create accompanying animations, performances, and various scenes, and also needs to break down the content in the script into main and subplots.

Without restrictions, there is a possibility of production capacity explosion.

Secondly, just like with movies, if you don't set a "duration" for the director, some directors will go wild and do whatever they want. Only after setting a duration will the director "edit" the film.

The same applies to copywriting. Game copywriting should be concise. 30 words are more than enough to tell a story.

(End of this chapter)