Game Development: Starting with Recreating the Anime Game Style

Chapter 434 Do you think this is like choosing cabbages?

With the release of industry ratings on October 20th, this app was once again elevated to an incredible level by the media.

If you think about it carefully, you'll understand.

This overall increase in viewership is clearly just a flash in the pan and can't possibly save the Japanese television industry, but you have to understand this right now.

Japan's television industry has been in a slow but steady decline for over a decade since its golden age in the 80s and 90s.

Naturally, they wouldn't let go of any gimmick they could get their hands on, and many people in the television industry have come out to spout nonsense like "the second spring of the television industry."

Their boasting directly influenced the media to follow suit.

Those unfamiliar with Japan may not know that television stations in Japan are controlled by major newspaper groups. For example, Nippon Television is controlled by the Yomiuri Shimbun Group, TBS is the Mainichi Shimbun, Fuji Television is the Sankei Shimbun, Asahi Television is the Asahi Shimbun, and TV Tokyo is the Nikkei Shimbun.

Therefore, after Xingchen's "Watching TV Together" became a hit, the media finally stopped being sarcastic.

Instead, they kept advocating for it.

The logic is simple: for the media, Starry Night Games just means a little extra advertising revenue, but this app can genuinely boost viewership, which is a matter of vital interest.

Many people in the television industry have come out to spout nonsense like "the second spring of the television industry."

TV stations are also actively preparing their own apps.

Although, given the speed of development in Japan, the hype surrounding these apps will likely have died down by the time they launch, that's not important. What matters is that this "thriving" scene is real.

At the same time, the app's explosive popularity has stunned Japan's internet industry.

Does this thing... involve any technology?

No.

Does this thing... have any disruptive business model?
No, it didn't even have an ad slot, but it still became a hit.

The remake of "FGO" was released, "Azur Lane" topped the charts, the variety show "Feast of the False Believers" achieved a 12% viewership rating, and "Watch TV Together" received praise from television media.

These events, taken individually, are not particularly significant.

But when you combine them all together, and they're all products of the same company, Starry Sky, and they all exploded in October, you understand why the media treats "Starry Sky Fever" as a social phenomenon.

Games, variety shows, TV, Titok
This is actually a scaled-down version of the rise of "giants," just like Tencent, except that Tencent used communication software to gradually expand its reach.

And Star uses the game Titok.

The channels are relatively narrow, so they are not as domineering as Tencent, but Chu Chen's vision for the future can still ensure that he can achieve the best in the fields that Xingchen is familiar with.

Therefore, it can also produce the effect of leading by example.

This effect, following a series of chain reactions in October, created a certain "amplification effect."

Many Japanese media outlets have begun a new round of "self-reflection."

At the same time, due to the presence of many elements of "collectivism" in Japan's overall social structure, Japanese society as a whole tends to attribute success to individuals for ease of management, and a "hero complex" is prevalent.

It's similar to how in ancient societies, credit would be attributed to the "emperor" alone.

In the context of collectivist culture, Japan also has a peculiar adoration for "strongman" leaders.

For example, Kazuo Hirai of Sony is a very typical example; he was portrayed by the media as the "savior" who stepped forward when Sony was in crisis.

Besides, Kazuo Inamori of Japan Airlines, and even foreigners like Ma Yun and Carlos Ghosn of Nissan, have all been active in the Japanese media. Now, this "habit" is being attributed to Chu Chen.

Once you start attaching this "legendary" aura to Chu Chen, the Japanese media quickly realize, damn, this guy is really good at "storytelling."
Ah, no.

Chu Chen truly possesses many "legendary" qualities.

He's self-made, handsome, good at variety shows, does live streams, and has a large following on Twitter.
Therefore, even during the time when Starry Sky Games was being ridiculed, the reports about Chu Chen were generally positive.

After October.

Chu Chen, who was already somewhat mythologized by the Japanese media, has been hyped up even more this time.

Phrases like "a once-in-a-millennium genius businessman" and "a man who changed the times" are all examples of excessive praise without any responsibility; the goal is simply to generate as much traffic as possible.

It is this "star fever" that has created a social phenomenon.

Akira Ishii was thinking of striking while the iron was hot and making "Touhou Gensokyo" a hit at the end of October to gain even more traffic.

At the same time, after inexplicably and suddenly opening up a new channel for a TV app, Li Suhao and his team naturally wanted to continue to increase their investment in this channel.

Although Chu Chen also believed that the "Watch TV Together" app wouldn't be popular for long, he had actually explained the reasons before.

With the decline of the Japanese television industry itself, this social app that relies on television will inevitably see a rapid decline in users after its initial frenzy, leaving only a group of people who actually watch television.

However, Li Suhao still did not want to let this opportunity slip by. He firmly believed that now was the perfect time to further strengthen the influence of the Starry Sky brand in Japan.

The fastest way to achieve this is to find a nationally recognized spokesperson.

According to Hoshino Japan's plan, in addition to Nogizaka46, who have collaborated with Hoshino, another popular female star will be selected as a supplement.

Coincidentally, at this time, Hoshino, who originally had little influence in the Japanese entertainment industry, inexplicably gained some "momentum" after a series of events.

So much so that when Starry Sky announced its intention to recruit spokespeople...

In just one day, the front desk of Xingchen Japan received dozens of calls.

The final result was that the report email to Chu Chen included a PowerPoint presentation that was more than thirty pages long, compiled by Xingchen Japan.

It provides detailed information on several of the most influential actresses in the Japanese market, along with a brief report from the Starry Night Japan team.

The one ranked first is Yui Aragaki.

"Yui Aragaki is one of the most popular actresses in China right now. Her 'healing' image is deeply ingrained in people's minds, and she naturally possesses the qualities of a 'homebody'."

Then there's Satomi Ishihara.

"Satomi Ishihara, a representative of the 'little devil' type of actress, has a strong sense of fashion and enjoys great appeal among young women. Her versatile image can also be combined with different styles of game products..."

Next up are Masami Nagasawa, Haruka Ayase, and Kasumi Arimura.

One by one, the names that shone brightly in Japanese dramas and movies were presented to Chu Chen in an extremely detailed commercial manner.

to be honest.
Looking at this list, Chu Chen had a strange feeling.

It felt different from when he first met Nogizaka46, and he couldn't quite describe the feeling himself.

After all, in the past, he probably never dreamed that one day he would be sitting in an office, picking and choosing from the information of a group of national goddesses like picking cabbages.

(End of this chapter)