My Realistic Simulation Game

Chapter 197 He's a fucking genius

It was 7 a.m. on the fifth day of the Lunar New Year.

The chill of Yanjing had not yet completely faded, but the area downstairs at the China World Trade Center was already bustling with activity and sweltering heat.

A massive crowd stretched out from the main entrance of the China World Trade Center, making several turns and almost blocking nearby traffic.

Most of the attendees were young people, both men and women, and their faces were filled with eagerness and excitement.

Their eyes kept glancing at the store with the huge Elena poster hanging on it, and the brightly lit "Jeanswest Flagship Store".

Wu Zhenghong stood in front of the floor-to-ceiling window of his office on the top floor of the China World Trade Center, looking down at the dense crowd of people below, which looked like ants. His expression was complicated, with both unbelievable joy and a hint of relief from lingering fear.

The joy goes without saying.

This level of foot traffic is unprecedented, not even during the National Day Golden Week, let alone the fifth day of the Lunar New Year!

Jeanswest single-handedly revitalized this "high-end" shopping mall that had been lukewarm since its opening.

That sliver of relief came from recalling the unwavering support Qin Yuan had shown when he came to negotiate.

He gave this young man an opportunity, and he also gave Jeanswest a platform.

In retrospect, this was undoubtedly one of the most visionary decisions of his career.

The surging crowd below is the most powerful reward for this decision.

This achievement is enough for him to explain to his superiors, and it even far exceeds expectations.

More importantly, if Jeanswest, a brand that started in the China World Trade Center, can truly grow into a "Chinese pride" that rivals international brands, as Qin Yuan described, then...

As its birthplace and closest partner, the brand enhancement and long-term benefits that the China World Trade Center can obtain are incomparable to those of introducing ten Chanels.

This is the true meaning of "nurtured locally, blossoming globally".

"How's the situation at Chanel? How's the foot traffic?" Wu Zhenghong turned his gaze away and asked Song Xiaofeng, the operations director beside him.

Song Xiaofeng is a capable and sophisticated overseas returnee in his early thirties with extensive experience in international luxury retail management.

He quickly replied, "Mr. Wu, the foot traffic at Chanel is also quite good. After all, the brand's heritage attracts many high-net-worth clients. In addition, the spillover effect from Jeanswest is very significant, much better than we expected. But..."

He paused, then smiled wryly, "Compared to the phenomenal queuing frenzy at Jeanswest, there's still a gap. The customer base and consumption motives are completely different."

Wu Zhenghong nodded, then asked a question he was more concerned about: "Based on your professional insight, how much do you estimate Jeanswest's daily revenue will be today?"

After a moment's thought, Song Xiaofeng gave a conservative estimate based on his past experience: "I've looked at Jeanswest's product pricing strategy. The flagship store in Guomao mainly focuses on high-end lines and designer styles, and the average price is not low."

"Based on the current number of people queuing and the conversion rate, if the operation can keep up, it is possible to sell several thousand items a day, and the turnover can be optimistically estimated to reach about two million yuan."

"What about Chanel?" Wu Zhenghong asked again. This international giant was a benchmark that he had gone to great lengths to bring in.

"This...maybe it can barely reach one million," Song Xiaofeng said hesitantly.

"Chanel has an extremely high average order value, but the decision-making process is long. Today, we are focusing more on accumulating potential customers and brand exposure. Achieving a daily turnover of one million is already a very successful opening performance."

Wu Zhenghong agreed with this estimate, which far exceeded his expectations for the opening of a new brand.

However, reality soon gave this returned overseas elite a resounding slap in the face.

Before noon, preliminary sales data for both stores had already been compiled.

Jeanswest Guomao Store, turnover of 3.7 million!
The Chanel boutique had a turnover of 1.8 million!

Song Xiaofeng's hands trembled as he looked at the data sheet in his hand.

His estimated number was almost doubled in just one morning!
This purchasing power is terrifying!

Downstairs, the frenzy surrounding Jeanswest continued.

Standing in the office area on the second floor of the flagship store, Feng Lun looked through the one-way glass at the crowd of shoppers below, who were so packed they were almost deformed, and felt that his worldview had been greatly impacted.

He initially thought it was just a trendy clothing brand that gained popularity quickly through marketing gimmicks. But now it seems he was completely wrong!
A few pairs of jeans and a few leather jackets—how could they possibly drive all the young people in Beijing so crazy?
Buying classic jeans for three or four hundred yuan without batting an eye? And buying leather jackets costing thousands of yuan after just one try?

Those "designer avant-garde models" priced at two or three thousand yuan, originally intended for exhibition demonstrations, have surprisingly found a large market and have been snapped up without hesitation by many trendsetters who pursue the ultimate.

He didn't understand, but he was deeply shocked, and his awe of Qin Yuan deepened.

According to Feng Lun's preliminary market research, yesterday's advertising campaign was incredibly effective.

Elena's face, which combines the best of both Eastern and Western aesthetics, and her highly expressive figure, amplified the charm of the Jeanswest clothing she wore to the extreme, creating a sensation among young Chinese consumers that even surpassed its impact in the Soviet Union.

The novelty and pride brought by this combination of "foreign models + domestic trendy brands" accurately hit the complex psychology of young people in the early 90s who longed to connect with the international community while harboring a hidden national self-confidence. Its charm was off the charts, completely outshining all other clothing advertisements of the same period.

"How's the situation at the Wangfujing brand store?" Feng Lun asked Yi Xiaodi anxiously when he had a moment to spare. She had just rushed back from there.

The Wangfujing store targets the mass market, focusing on classic models that have been tested in the Soviet market and are priced more affordably; its sales performance is equally crucial.

Even the usually calm and collected Yi Xiaodi, who was mainly in charge of finance, couldn't hide his excitement: "Brother Feng, there are even more people over there... it's a sea of ​​people, even more exaggerated than here at the International Trade Center!"

"And it's not just young people, many middle-aged and elderly people are also queuing up, saying they want to buy New Year's gifts for their children!"

During the Chinese New Year, everyone has a lot of money in their hands, and since it's a time for celebration, it's not hard to spend a little money.

This was to be expected, and Feng Lun was not surprised.

But clearly, Yi Xiaodi's excitement didn't lie there.

He took a sip of water and continued, "Guess what? I don't know what method President Qin used, but he actually managed to get both Zhu Shimao and Chen Peisi to come!"

"The two of them just happened to appear at the entrance of the Wangfujing store, and were immediately recognized by sharp-eyed people!"

Yi Xiaodi imitated the scene: "Teacher Zhu Shimao said very sincerely: 'I also heard that the jeans here are particularly good, so I came here specifically to take a look!' Teacher Chen Peisi touched his shiny head and said humorously: 'I've taken a liking to that leather jacket. Wearing it will definitely make you fashionable!' Goodness, as soon as these two sentences spread, the scene immediately exploded."

"At the time, even the general manager of Wangfujing Department Store was alarmed and rushed out to maintain order. The police station even sent officers to help manage the flow of people. It was crazy!"

Feng Lun was stunned.

The 1991 Spring Festival Gala had just ended, and the popularity of "Police and Thieves" hadn't faded yet; these two were national idols!
President Qin's move... is too ruthless!
This advertising effect might be even more effective than airing during prime time on CCTV!

"Why didn't President Qin inform us of this arrangement beforehand... Is the warehouse over there stocked enough? Do we need to urgently transfer goods from Far East Trading's main warehouse?"

Feng Lun was both surprised and delighted upon hearing this. President Qin's marketing strategy of "celebrity encounter" was simply a stroke of genius, with outstanding results!
"No need for now, we have plenty of stock over there." Yi Xiaodi waved her hand and said, "I've already spoken to the store manager. If the stock runs low, we'll immediately call headquarters, and Qifu will coordinate logistics to replenish the stock as soon as possible!"

As the two were talking, they heard another huge commotion and screams at the entrance of the Guomao store downstairs, the sound even drowning out the noise inside the store.

"It's Alan Tam! Alan Tam is here too!!"

"Ahhh! It really is him! Even the principal is buying Jeanswest!"

Feng Lun and Yi Xiaodi were stunned for a moment, then exchanged a glance, both seeing utter shock and disbelief in each other's eyes.

Alan Tam?!

Is this the Hong Kong superstar Alan Tam who captivated countless mainland audiences with his heartfelt rendition of "Flower in the Water" at the 91 Spring Festival Gala?
The two quickly walked out of the office and squeezed to the railing in the atrium to look down.

Among the crowd in front of the Jeanswest store, a man wearing sunglasses and exuding elegance was seen looking at the store's displays with great interest, accompanied by several entourage members.

Although he tried to keep a low profile, his distinctive features and face were immediately recognized by his enthusiastic fans and the general public.

Who else could it be but Alan Tam?!

And what he was wearing was none other than the elegant suit he wore when he appeared on the Spring Festival Gala!

This scene, spread by word of mouth and met with astonished looks from countless customers, instantly propelled the opening of Jeanswest to another incredible peak!

Even Hong Kong's top stars came to show their support? Just who is this Jeanswest brand?!

Everyone's curiosity and desire to buy were completely ignited!

(End of this chapter)