My Realistic Simulation Game

Chapter 198 Profits Exceeding 100 Million, Nationwide Recruitment
As night falls, the city of Yanjing is illuminated by lanterns.

The hustle and bustle of Yanjing City during the day gradually subsided, but discussions about the grand opening of Jeanswest continued to ferment among countless families and specific social circles.

The top-floor office of the Luxury (Asia) Group headquarters was brightly lit.

Lin Shiyun stood in front of the floor-to-ceiling window, overlooking the dazzling city lights, but her expression was not relaxed.

She held a briefing on customer flow and sales at Guomao and Wangfujing today, her fingertips slightly squeezing the paper until it was almost crumpled.

"Master Jing's methods are truly endless!"

She clenched her teeth so hard they made a grinding sound.

It was jealousy, but at the same time it was also admiration and respect.

She watched the Jeanswest commercials on TV over and over again.

The high production quality, the internationally-styled camerawork, and the sense of sophistication and impact brought by "international supermodels + Chinese brands" are simply incomparable to conventional advertisements in China and even Europe and America.

This move not only elevated Jeanswest's brand image by several levels, but also precisely struck the balance between fashion and national pride.

But what made her feel most powerless and even slightly admiring was Qin Yuan's textbook-like use of the "celebrity effect".

"The Guomao flagship store attracted Hong Kong superstar Alan Tam, who came 'by reputation'; the Wangfujing brand store saw Chen Peisi and Zhu Shimao, the most popular and nationally recognized comedy stars from the Spring Festival Gala, 'visit by chance'..."

Lin Shiyun recounted the explosive news of the day, feeling increasingly shocked. "Only Master Jing could come up with such a layered and precise publicity strategy that targets different consumer groups!"

She had always thought that Qin Yuan's rapid rise was largely due to his discovery of the vast blue ocean market of the Soviet Union, which had been overlooked by everyone, and that luck played a big part in it.

But through Jeanswest's thunderous opening plan, she saw things clearly.

This man's grasp of market trends, insight into consumer psychology, and ability to integrate marketing resources have reached an unbelievable level, enough to easily surpass the vast majority of players on the current leaderboard.

She didn't even watch the Spring Festival Gala. It's safe to say that among the 10,000 players across the country, very few actually watched it.

Because compared to the entertainment programs of their Beidou World, it is far inferior.

But Qin Yuan actually followed it?
And it made perfect use of the subsequent lull in celebrity popularity.

This keen insight and decisiveness startled her.

This also proves that there is never any such thing as "coincidence".

That's their ability; they've deeply explored and mastered the underlying operating logic of this game world.

"I admire you... I'm completely convinced." Lin Shiyun let out a long breath, having to admit the truth.

However, despite the admiration, as a "fashion guru," her competitive spirit was also thoroughly ignited.

She couldn't replicate Jeanswest's path to success, but she found her own way.

Make luxury goods, truly luxurious goods.

She hadn't been idle these past few days; instead, inspired by Qin Yuan's words, "to deeply understand this world and utilize its rules and logic," she had conducted extensive market research and historical analysis.

Through her experience representing Western brands, she has a clear understanding of the core narrative of top international luxury brands, which is rooted in their historical ties to serving European royalty and the personal charisma of legendary designers.

So, what should China's narrative on luxury goods be?
Royal heritage and exquisite craftsmanship.

She immediately thought of Shu brocade, which is known as "an inch of brocade is worth an inch of gold," and Suzhou embroidery, which is famous for its exquisite craftsmanship.

These treasures, embodying the ultimate in Eastern aesthetics and craftsmanship, are the perfect materials for creating top-tier luxury goods.

While the concept of "designer" is weak in China, concepts such as "purely handmade," "master craftsmen," and "intangible cultural heritage" have enormous potential to be explored.

What China has no shortage of is skilled craftspeople.

The idea of ​​a luxury brand rooted in traditional Chinese culture and blending modern design language with top-notch craftsmanship gradually took shape in her mind.

She named this brand new brand "Tassel".

It represents classic elements of Eastern clothing and also implies the sentiment of "passing down through the ages and standing alone in the world".

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Will the market really accept this kind of luxury brand based on cultural heritage?

She was initially very determined, but now she has seen the results that Jeanswest has achieved.

After much hesitation, she finally made up her mind.

She needed someone's approval, the approval of someone who had just proven their terrifying insight into the market.

She picked up the phone and dialed the number she thought would never reach her.

……

Meanwhile, Qin Yuan was in the temporary office of Far East Trade, listening to Feng Lun and Yi Xiaodi's report.

Looking at the two heavy sales data reports in his hands, even he, a top salesman who was used to seeing earth-shattering revenue figures from later generations, couldn't help but be taken aback.

Guomao Flagship Store: 5.13 million!
Wangfujing Brand Store: Four Million!

The two stores generated nearly nine million in revenue in a single day!
This was an astronomical figure that would have left any retailer speechless in early 1991!

He knew it would be a hit, but he didn't expect it to be this popular... Qin Yuan tapped the report lightly. It seemed that he had underestimated the consumption potential of the domestic market and the desire of young people for fashion.

Leather jackets costing one or two thousand yuan and jeans costing over three hundred yuan are being snapped up so frantically in an era where the average monthly income is only a few hundred yuan.
Behind this, the combined effect of CCTV advertising, the appeal of celebrities, and the sense of national brand pride brought about by "exporting to the domestic market" has obviously produced an unexpected chemical reaction.

"You two did a very good job." Qin Yuan suppressed his surprise and nodded in affirmation of their achievements.

With the initial victory secured, morale is of paramount importance.

Feng Lun remained remarkably calm and humble: "President Qin, you flatter me. The success we achieved on the first day is largely due to your prior planning. Without the nationwide pre-launch promotion through CCTV advertising and the perfectly timed appearances of the three celebrities to ignite the buzz, we could never have achieved such a sensational start."

Yi Xiaodi smiled and tentatively asked, "Yes, President Qin. What method did you use to get those three big shots involved? That's quite a feat."

Qin Yuan smiled calmly and said, "The world is bustling with people, all for profit. The Spring Festival Gala has given them huge fame and national recognition, but the Gala itself does not give them much substantial monetary return."

"I simply provided a platform to help them quickly and respectably convert their newly acquired fame into real money."

"The cost is certainly high, but it is well worth it considering the brand value and market impact it brings."

He gestured to Wu Weiguo beside him.

Wu Weiguo immediately took out a folder containing several signed endorsement contracts and a series of high-definition photos from the scene.

Feng Lun glanced at the scene and captured it perfectly: Chen Peisi and Zhu Shimao interacting with customers at the entrance of the Wangfujing store, and Alan Tam focusing on selecting clothes at the Guomao store.

"They have officially become the brand ambassadors for Jeanswest." Qin Yuan pushed the photos over. "Old Feng, contact the newspapers you know, and send out these photos and press releases tomorrow."

"We must ignite this passion completely!"

Back in 2003, Ge You won the annual box office champion with the movie "Cellphone" and became the most popular star of the year.

China Mobile then immediately approached Ge You, leveraging his fame and approachable image to launch the advertisement with the catchphrase "Shenzhouxing, I think it works," which quickly went viral and became the most well-known advertisement of the year, sweeping across the country.

It not only helped China Mobile turn its fortunes around, but also penetrated into vast areas of the country, even reaching rural areas.

He's using the same approach nowadays to invite Chen Peisi, Zhu Shimao, and Alan Tam.

Elena elevates its brand image, while national celebrities expand brand awareness and trust; the combination of the two is incredibly powerful.

"I understand!" Feng Lun instantly grasped the essence of it, his eyes gleaming.

"Old Feng, do you still remember the two tasks I told you about?" Qin Yuan changed the subject.

“I remember. The first task is to ensure the successful opening and stable operation of the two directly operated stores. You haven’t mentioned the second one yet,” Feng Lun replied immediately, somewhat excited and looking forward to the next challenge.

"Very good. Now, it's time to start the second mission."

Qin Yuan's voice was resolute as he uttered seven words: "We will attract investment nationwide!"

"Nationwide recruitment?" Feng Lun and Yi Xiaodi were both taken aback, then their eyes lit up with an amazing light.

They were all extremely intelligent people, and they instantly grasped the enormous ambition behind this strategy.

"For a brand to quickly capture the national market, there are only two paths."

Qin Yuan explained, "Firstly, it's a direct-operation model, which is steady and reliable, but it's slow and puts a lot of financial pressure on us."

"Secondly, we franchise. By leveraging local resources across the country, we export our brand, standards, and products, and collect franchise fees and profit sharing. This approach quickly establishes channel advantages and brand exposure."

"The path we're taking is the second one—franchising."

Feng Lun gasped.

President Qin's ambitions are even greater than he imagined!
Yanjing's success is not the end, but merely a model and a clarion call to ignite the national market!

Its real purpose is to show potential franchisees across the country the huge profit potential of Jeanswest and attract them to flock to it with their funds!

Yi Xiaodi's mind was racing with calculations: How much franchise fee should she charge a franchisee? How much revenue could she generate annually through commission? What if she opened hundreds of stores nationwide...?

What a terrifying number that would be!

It's over 100 million, right?

He felt his breathing become rapid.

"Feng Lun, you'll be in overall charge of this matter. Yi Xiaodi, you'll be responsible for reviewing the franchisees' financial qualifications and designing the profit-sharing model," Qin Yuan instructed. "You'll need to come up with a complete franchise recruitment plan as soon as possible."

"Yes, President Qin!" the two replied in unison, their voices full of enthusiasm.

Soon, a nationwide commercial storm began to brew.

A few days later, a highly persuasive and promising investment advertisement appeared simultaneously on the advertising pages of major newspapers across the country:

[China's Pride, Global Trendsetter – Jeanswest Apparel Brand Now Open for Investment!]

Join hands for a feast of wealth, and create a fashion empire together!

We sincerely invite ambitious individuals nationwide to join us in cooperation and create a win-win future!

For details, please call our hotline: 010-XXXXXXX

(End of this chapter)